What if these marketing reps would freely write about your brand and tell their friends and all they expect in return is recognition and access to insider information?
Who are brand advocates and what motivates them?
I recently interviewed Andy Sernovitz, founder of the Social Media Business Council, an organization that includes many of the world’s largest brands such as Cisco, Coca-Cola, General Motors, Microsoft, Proctor & Gamble and Wells Fargo, just to mention a few.
Social media integration is becoming a big buzzword this year.Â As social media marketing matures and starts playing a bigger role within marketing campaigns, businesses are beginning to see that social media can be integrated into many channels.
Here are two current studies that show how the integration of social media marketing is changing the way marketers connect and engage with their audiencesâ€”online and offline.
#1:Â Marketers Ditch Silo Campaigns and Report Social Media as â€œCritical for Successâ€ (Alterian)
As digital and social media marketing mature, the demand for greater integration is evident. Marketers are quickly realizing that operating in a one-way marketing tunnel makes success impossible in this social mediaâ€“saturated world.
There are some interesting studies surfacing lately in the world of social media.Â Here’s a summary of three recent research findings covering the benefits of social media marketing, how forums help brands and how businesses are employing social media marketing.
#1: 50% of Small Businesses Say Lead Generation is Biggest Benefit of Social Networking
According to the “Small Business Marketing Forecast 2010” from Ad-ology, lead generation is the biggest benefit of social networking for U.S. small businesses.