11 Social Media Marketing Predictions to Watch for 2014

social media viewpointsAre you wondering what changes and trends are coming to social media marketing in 2014?

In 2013, we saw some big changes.

Major platforms made serious strides toward monetization and there was a massive rise in visual marketing.

To find out what the new year may have in store for social marketers, we asked 11 social media pros what they think is coming our way.

Here’s what they had to say.

And if you’re curious, here were the 2013 predictions.

#1: The Resurgence of Advertorial

jay-baer

Jay Baer

Several trends and technologies will reach maturity in 2014 spawning considerable disruption in social media, but I believe native advertising and sponsorship will have the greatest impact. It’s a back-to-the-future scenario.

advertorial-future

The future of marketing looks much like its past. Image source: iStockphoto

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7 Reasons to Rethink Your Blogging Strategy: New Research

social media researchIs your business working with bloggers?

Do you blog?

This article examines new research that shows blogging is here to stay.

Like many social media tools, blogs have seen a steady increase in numbers and influence over the last several years.

Note the growth charted by Invesp. On Dec. 2, 2011, that number was 178,637,835 (according to BlogPulse).

Number of Blogs Grows

blogs according to technorati

14 million blogs were added since July 2011 (as of 12/2/2011).

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