How LIVESTRONG Raised Millions to Fight Cancer Using Social Media
In 2004, a little yellow bracelet changed the cancer cause.
The ubiquitous LIVESTRONG gel wristband, which sold for $1, adorned the wrists of cancer survivors, supporters and celebrities while uniting people around the world in the fight against the disease. If you haven’t worn one, you probably know someone who has.
Simple and inexpensive, the bands created a community that crossed political, geographic, ethnic and age lines. And they brought in an estimated $70 million for the charity. 
