Attacking the Myths of Social Media: An Interview With Jason Falls

social media book reviewsI recently met with Jason Falls, the founder of Social Media Explorer and co-author of the hot new book, No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing (Jason co-authored this great new book with Erik Deckers).

Jason also has a past with Social Media Examiner. He was one of our founding contributors.

Mike: Some might think the title of your book is a little edgy for the business world. Share how you came up with it and what you are setting out to accomplish with this new book.

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6 Ways to Become Likeable With Social Media

social media book reviewsWould you like people to rave about your business?

Wouldn’t it be nice if customers fall in love with your brand?

If you think that sounds silly, see what people are saying about Mayor Cory Booker of Newark, New Jersey:

updates

Fans are raving about Newark Mayor Cory Booker, despite numerous challenges facing the city.

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How to Build Your Own Facebook App

social media book reviewsAre you wondering how to integrate Facebook into your website? Got an idea for a Facebook app?

Keep reading to discover a new book that makes it all easy…

The Power of Facebook Integration

When JibJab (the personalized electronic greeting card company) released their first hit video “This Land” in July 2004, they relied exclusively on email to share it with their users.

At that time email was the most effective way to spread a message about an app or a website.

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How to Create Content That Engages Prospects and Customers

social media book reviewsWhen Rick Short, director of marketing communications for Indium Corporation, began thinking about his social media strategy, he started with keyword research.

He identified 73 of the most important keywords his prospective customers would search for. Then he created 73 different blogs that focused on each keyword and assigned a dozen employees to write those blogs.

The results amazed him. Once the blogs took off, customer contacts increased 600% in a single quarter. And everyone who contacted a blog author, commented on a blog post or downloaded a white paper opted in to the company’s customer database.

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UnMarketing: Stop Pushing and Praying, Start Pulling and Staying

social media book reviewsWhen marketing consultant Scott Stratten worked with the owners of a new restaurant, he recommended inviting residents of a nearby condo complex to a free dinner. Over two nights, the owners could get 150 people to start the buzz about the new restaurant in town.

But the owners balked at giving away free food, which they estimated would cost them several thousand dollars. Yet they had spent $5,000 on a magazine ad!

“How many customers did it bring in?” Stratten asked. “We don’t know,” they replied.

Does this sound familiar? Stratten calls this the “push and pray” marketing strategy. You push your ad out to thousands and even millions of people, and pray that some respond.

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