Are you wondering how publishing a book can help you grow your business?
To learn how you can combine your passion with your business, I interview Jeff Goins for this episode of the Social Media Marketing podcast.
More About This Show
The Social Media Marketing podcast is a show from Social Media Examiner.
It’s designed to help busy marketers and business owners discover what works with social media marketing.
The show format is on-demand talk radio (also known as podcasting).
In this episode, I interview Jeff Goins, a blogger who followed his passion and amassed 200,000 monthly followers and published three books—all very quickly. His books include You Are a Writer, Wrecked and The In-Between.
Jeff shares how he achieved his dream of becoming a writer, while building a successful business.
You’ll learn what it takes to jump from blog to book and why you should start now.
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Here are some of the things you’ll discover in this show:
Eighty-one percent of the US population says they want to write a book.
Not surprisingly, only about two percent ever actually do it.
Most bloggers, on the other hand, write a ton of books—probably three or four books per year on average, but most of them don’t ever realize they’ve done so.
Later—sometimes much later—they realize they’re sitting on a ton of content that could be turned into a book.
Many make the mistake of not bothering to consciously write a book. They just blog.
Here’s a better way: Plan out the content for a book, then write the book in post-sized bits every day and publish the posts—the book—on your blog.
When you blog a book, you produce both a manuscript and a fan base that avidly reads your blog and may eventually also purchase the final product: your printed or digital book.
How to Become an Author AND a Blogger
Each time you hit the Publish button on your blog, you publish your work. That means you become a publisher. But you haven’t produced a book, which means you’re not an author. Nor have you become a successful author.