Blogs are the most powerful marketing tool you can use to attract leads and new customers, as well as increase visibility in your marketplace.
But what makes one blog successful and another mediocre? The majority of “so-so” blogs lack one or more of four important elements… In this article I will introduce the CODA system and how it can driven traffic and engagement with your readers.
Some bloggers may be writing well, posting relevant and valuable content on a regular basis, but they aren’t encouraging reader interaction. Or they might have built a blog whose purpose isn’t evident.
Looking to grow your blog following? You might be surprised that the best way to gain a following is to focus on other people’s blogs.
Outreach is key to having a blog that actually works for your business, yet it’s the one element many professionals ignore. And it’s contrary to most competitive thinking because it involves spending time away from your blog.
Done correctly, however, reaching out to other bloggers in your field will actually create more business opportunities, increase traffic to your own blog, and enhance your business brand more than any other tactic you could employ.
In this video I speak with Richard Jalichandra, the CEO of Technorati. When you hear the name Technorati, you probably think about Technorati.com—the world’s largest blog search engine and directory, helping people find blog content and enabling bloggers to be discovered.
But Technorati is also TechnoratiMedia.com—the largest ad network focusing on social media where businesses can purchase ads.
Watch this video as Richard shares:
- How bloggers use Twitter and video to promote their blogs
- How bloggers can now publish their articles directly on Technorati to reach bigger audiences
- The difference between mainstream media content and blogging
- And insights into the future of blogging