5 Creative Tips to Increase Blog Traffic and Boost Your Business
Does your business have a blog?
Is it working for you?
If you said “no,” I wouldn’t be surprised.
But it doesn’t need to be that way.
Keep reading to discover why many blogs fail and what you can do to boost your traffic and brand.
What’s Wrong With Blogs?
This platform, if done properly, can generate tremendous traffic, leads and sales for your business that you otherwise would not have had.
Unfortunately though, most businesses do not blog well. Why? Because they refuse to think like a consumer.
They refuse to tell consumers the answers to the questions they most want answered. And it is because of this approach we so often hear the phrase, “Yeah, our company tried blogging, but it didn’t work for us.”
I own a swimming pool company, and when the economy crashed in 2008, it was our blog that really saved our business. 
5 Reasons Your Content Marketing Must Address Price
Do you openly reveal your pricing online?
The way people shop has now completely changed.
We know that if we look hard enough online, we can usually find what we’re looking for.
And that includes the price of any product or service.
Despite this reality, many business websites fail to address some of the most essential questions their potential and existing customers have, especially when it comes to the subject of pricing.
Blogging Trends for 2012: What You Need to Know
In this video I interview Shani Higgins, CEO of Technorati.
Shani shares information on the business of blogging and current blogging trends. Discover how much money bloggers make and learn more about the opportunities brands now offer bloggers.
Be sure to check out the takeaways below after you watch the video.
8 Brands That Benefit From Guest Blogging
Guest blogging is one of the most efficient, yet misunderstood, social media marketing tactics.
It’s not new. In fact, it’s almost as old as blogging itself. It started becoming a standout tactic just a few years ago.
This post answers one of the most frequently asked questions: Is guest blogging good for “big guys?”
By the way, “guest posting, the time waster” is one of the myths I busted in my previous post for Social Media Examiner. Today’s article is one more argument in favor of guest blogging.
Guest blogging is about placing your content for free outside of your own blog to increase its reach. A guest post thus is a piece of content you write for someone else’s blog and include your author information to build exposure and awareness of your brand.
How Has Blogging Changed the Voice of Women?
In this video I interview Lisa Stone, CEO and co-founder of BlogHer, the leading cross-platform media network created by, for and with women social media leaders.
Lisa tells the story of BlogHer, the fifth largest blog network. She also shares insights and tips for successful blogs and current trends for women bloggers.
Be sure to check out the takeaways below after you watch the video.
26 Tips for Writing Great Blog Posts
Do you blog? Feel like you’re trying to reinvent the wheel time and again?
Looking for some ideas to simplify your content creation process?
What follows are 26 tips, from A-Z, to help you create optimal blog posts every time you sit down to write.
#1: Anatomically Correct
A blog post contains several areas that require our attention and care. Pamela Seiple refers to six parts of the anatomy of a lead-generating blog post:
- Eye-catching title
- In-text links to landing pages
- Sidebar/banner calls to action
- Social sharing buttons
- Call to action at the bottom
- Relevancy—making sure the post is relevant from top to bottom
How to Use Content to Increase Your Sales
In this video I interview Marcus Sheridan, the founder of The Sales Lion and River Pools and Spas.
Marcus shares the content strategy he used to increase sales for his pool business. He shows the connection between your blog content and your business growth.
You’ll also discover why content is the soul of your business and is the best sales tool you own.
Be sure to check out the takeaways below after you watch the video.
