3 Ways to Create Highly Valuable Blog Content

social media how toDo you struggle coming up with content ideas for your blog?

Or maybe you create plenty of blog posts, but they get few views and even less engagement?

If you find that creating engaging content is challenging, keep reading.

This article will identify some of the best tips, tools and tactics for creating blog content that helps grow your business.

#1: Be the resource your customers really need

What’s your ideal customer’s biggest problem? Your blog is not about your business, it’s about your customers.

If you want to attract and engage your prospects and lead them down the sales funnel, you need to focus on them and their problems.

The more you create content that helps your prospects succeed, the more engaged they’ll become with your blog.

So how do you know what your audience is struggling with?

Ask.

If you’ve been in business for a while, chances are you already know a lot of what your customers are struggling with.

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4 Tips to Better Manage Multi-Author Blogs

social media how toDo you have more than one person writing for your blog?

There are a number of unique challenges when it comes to writing content for multi-author blogs.

For example, you may be in a position where you need to give feedback to your contributors, or you may be wondering how to leverage the audiences of your individual writers to drive more overall traffic to your blog.

Here are 4 power tips you can implement on your blog to make sure your writers get the feedback they need and provide your blog maximum exposure at the same time.

#1: Use a Screenshot Utility to Provide Feedback to Writers

On a typical WordPress blog, you can see a revision history for any given article. That’s a list of versions of the article being written, based on incremental changes that are made from one version to the next.

revision history

Revision history for a WordPress blog article.

The trouble is, although these versions give you the time and date that changes were made, they don’t tell you the actual changes that were made.

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4 Blogging Tips to Double Your Site Traffic

social media how toJason Crawford, president of the Parts and Service division of Block Imaging, was upstaged by his six-year-old daughter.

In her ponytailed debut on the Block Blog, Crawford asked her, “Madeleine, do you know how to fix a laser aimer?”, to which she confidently replied, “Yes!”

The pair then demonstrated with charming aplomb a simple troubleshooting tidbit for Block’s medical imaging equipment customers.

block video

Block Imaging Parts and Service President Jason Crawford and his daughter in their video debut.

The video was one of a slew of ideas that came out of a two-day retreat aimed at kickstarting a company-wide commitment to content marketing through their blog.

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How to Grow a Blog and Following With Podcasting

social media expert interviewIn this video I interview Pat Flynn, founder of Smart Passive Income.

Pat tells the story behind his successful online business and shares the importance of the role podcasting plays in connecting with his blog audience. You’ll also discover why podcasting adds value to your online presence.

Be sure to check out the takeaways below after you watch the video.

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7 WordPress Plugins to Grow Your Email Subscribers

social media toolsAre you looking for more email subscribers?

The best way to gain email subscribers is to deliver great content via your blog.

Here are seven great WordPress plugins to grow your email subscribers and let you focus on delivering great content.

#1: Pippity Customized Popups

Popup boxes that appear when readers are browsing a website can get you more email subscriptions when they are used correctly.

But they can also annoy users, so they need to be handled with care and tweaked for your audience.

Pippity allows you to do this. Pippity provides you with the configuration options necessary to ensure that popups are delivered in the most unobtrusive and beneficial way to your users.

pippity

Pippity sets a new bar by delivering beautiful popups in a way that's more in tune with your readers and gives you useful analytics that show the true effect your opt-ins are having.

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22 Top Blogging Tools Loved by the Pros

social media toolsDo you blog?

Looking for exciting new tools to simplify the blogging experience? If so, keep reading.

We decided to get the scoop on today’s hottest blogging tools.

We asked 22 pros to share their favorite new finds. Here they are…

#1: InboxQ

Mitt Ray

Mitt Ray @MittRay

A great blogging tool I discovered a few months ago is InboxQ. I like it because it helps me come up with better blog topics. This tool helps you find questions people are asking on Twitter.

InboxQ lets you create campaigns with different keywords. Usually the best thing to do is to create campaigns with keywords from topics you specialize in. So when someone asks a question with those keywords, you will be updated about it and you can answer the question.

You can work on these questions and come up with better blog topics in your area of specialty. For example, I have two campaigns: one on white papers with keywords like white paper, whitepaper, etc., and the other on social media with keywords like social media, Twitter, Pinterest, Facebook, etc.

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5 Ways to Go From Blogger to Published Book Author

social media how toDo you blog? Are you thinking of publishing a book?

Eighty-one percent of the US population says they want to write a book.

Not surprisingly, only about two percent ever actually do it.

Most bloggers, on the other hand, write a ton of books—probably three or four books per year on average, but most of them don’t ever realize they’ve done so.

Later—sometimes much later—they realize they’re sitting on a ton of content that could be turned into a book.

Many make the mistake of not bothering to consciously write a book. They just blog.

Here’s a better way: Plan out the content for a book, then write the book in post-sized bits every day and publish the posts—the book—on your blog.

When you blog a book, you produce both a manuscript and a fan base that avidly reads your blog and may eventually also purchase the final product: your printed or digital book.

How to Become an Author AND a Blogger

Each time you hit the Publish button on your blog, you publish your work. That means you become a publisher. But you haven’t produced a book, which means you’re not an author. Nor have you become a successful author.

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How to Add Google Author Tags to Your Blog for Improved Search Results

social media how toDoes Google know you’re the author of the content you publish online?

If you answered “I don’t know,” chances are you haven’t heard of a very powerful piece of HTML markup code known as rel=”author”.

When implemented correctly on websites or blogs with authored content, this small addition to your articles can have a dramatic impact on how your content appears in Google’s search results.

This article will explain exactly what rel=”author” is, why you need to pay attention to it and most importantly, how to set it up on your website or blog.

What is rel=”author”?

Most of us are familiar with the HTML anchor tag as a way to link out to content as seen in this image:

don on google plus

Standard anchor tag linking to Google+ account.

In that traditional format, the “href” part of the markup is called an attribute of the anchor tag that references the location of the content being linked to.

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4 Ways to Use Tumblr to Connect With Customers

social media toolsFacebook, Twitter, LinkedIn–these are the darlings of the content marketing and social media worlds.

But one platform is almost never mentioned.

It is Tumblr, a network ideal for photo and video integration, as well as reaching out to a niche demographic.

Benefits of Being on Tumblr

Tumblr boasts 39 million users, half of whom are under the age of 25. Since the bigger social networks have more varied demographics, it offers marketers a chance to connect with a defined audience.

And because photos and videos are proven to be more engaging than text online, this micro-blogging site is the perfect place to connect with users on more than one front.

With the introduction of ads that appear as highlighted posts, as well as the fact that Adidas just ran the first-ever large-scale brand campaign on the site, Tumblr is likely to keep on gaining traction and influence.

adidas sports page

Adidas is currently featured on Tumblr's Sports Spotlight page.

Let’s see which other brands have used Tumblr to their advantage, and how you can emulate their success.

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