How to Add Google Author Tags to Your Blog for Improved Search Results
Does Google know you’re the author of the content you publish online?
If you answered “I don’t know,” chances are you haven’t heard of a very powerful piece of HTML markup code known as rel=”author”.
When implemented correctly on websites or blogs with authored content, this small addition to your articles can have a dramatic impact on how your content appears in Google’s search results.
This article will explain exactly what rel=”author” is, why you need to pay attention to it and most importantly, how to set it up on your website or blog.
What is rel=”author”?
Most of us are familiar with the HTML anchor tag as a way to link out to content as seen in this image:
Standard anchor tag linking to Google+ account.
In that traditional format, the “href” part of the markup is called an attribute of the anchor tag that references the location of the content being linked to. 
4 Ways to Use Tumblr to Connect With Customers
Facebook, Twitter, LinkedIn–these are the darlings of the content marketing and social media worlds.
But one platform is almost never mentioned.
It is Tumblr, a network ideal for photo and video integration, as well as reaching out to a niche demographic.
Benefits of Being on Tumblr
Tumblr boasts 39 million users, half of whom are under the age of 25. Since the bigger social networks have more varied demographics, it offers marketers a chance to connect with a defined audience.
And because photos and videos are proven to be more engaging than text online, this micro-blogging site is the perfect place to connect with users on more than one front.
With the introduction of ads that appear as highlighted posts, as well as the fact that Adidas just ran the first-ever large-scale brand campaign on the site, Tumblr is likely to keep on gaining traction and influence.
Adidas is currently featured on Tumblr's Sports Spotlight page.
Let’s see which other brands have used Tumblr to their advantage, and how you can emulate their success.
4 Ways to Create Content That Sells
Let me just cut to the chase here: When it comes to business blogging, there is content, and then there is content that sells.
Ask any business owner or marketer which they’d prefer and the obvious answer would be the latter.
The fact is, all the business blogging in the world doesn’t help a bit if it’s not increasing sales. Make no mistake—a business is a business and it needs to make money.
In this article I’ll discuss 4 ways companies can create blog content to bring in more sales. Adapt the principles here to your industry or niche to get more business with your company’s blog.
Here goes…
#1: Teach With Story and Sell With Subtleness
Of all the things I’m going to discuss in this article, teaching with story and selling with subtleness is really the most important. It’s incredibly underutilized by businesses around the world.
7 Ways to Increase Your Blog Visibility With Social Sharing
Are you looking to drive more traffic to your blog content?
Social sharing is critical.
But how can you make your content as shareable as possible?
Follow this process, and consider the following 7 tips.
#1: Identify Your Most Popular Posts and Keywords
Take stock of your current content. What topics are already popular with your audience?
Look at your top content and keywords in Google Analytics. If you’re using a social sharing plugin like Shareaholic or Digg Digg, you may be able to get some free analytics on your most popular content that can help you learn what your audience wants.
Examine what isn’t getting shared and start to think about how you can replicate the success of the proven winners.
How the U.S. Army Is Using Bloggers
In this video I interview Greg Swan, VP of Digital Strategy at Weber Shandwick, one of whose clients is the U.S. Army.
Greg shares how the U.S. Army encourages soldiers to blog, develop authentic connections and participate in the conversations about joining the army. You’ll find out what blogger outreach can mean to your business and pick up useful insights to successfully connect with influential bloggers.
Be sure to check out the takeaways below after you watch the video.
How to Promote Your Blog With Social Media
Are you looking to use social media to promote your blog?
Sharing your blog posts on social media platforms like Twitter, Facebook, Google+ and even Tumblr can help your content gain significant exposure.
But each social media platform is distinct with different benefits and abilities. You need a simple process to tailor your social sharing to generate as much engagement as you can on each of these platforms.
Here’s a process you can use to ensure your posts get maximum mileage. Consider these steps and adapt them to the social platforms where you find your customers.
19 Ways to Build Relationships With Blog Comments
Have you ever left a comment on a blog?
How do you feel when the author replies?
As we’re all ushered into this age of social media, each and every one of us is looking for ways to form stronger relationships with our audience, especially with current and potential customers.
There are many ways to discuss how to cultivate and build relationships. I want to focus on blog comments—an often poorly understood and very underutilized tactic by individuals and businesses.
Focus on your blog commenting strategy to build relationships.
