How to Improve Your Social Media Marketing With Blogging


social media how toDo you blog? Are you active on social media?

Have you integrated your blogging with your social activities?

Blogging can help you improve your social media marketing.

In this post, you’ll discover four tips to enhance your social media efforts using your business blog.

#1: Share Your Blog Posts in Your Social Status Updates

Not sure what to post on your Facebook wall or Twitter profile? How about links to your blog posts?

The rule of thumb is to have a 80/20 split with 80% of your updates not self-promotional and 20% self-promotional. If you use the 20% self-promotional updates to share links to your blog content, you’ll give your followers something more valuable to read than a product or service sales page.

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Becoming a Blogger: Do You Have What it Takes?


Are you thinking of starting a blog or restarting your blog?

Do you wonder if you have what it takes to attract a strong blog audience?

To learn about what it takes to become a successful blogger, I interview Stanford Smith for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Stanford Smith, co-author of Born to Blog. He is also the founder of the Pushing Social blog and host of the Pushing Social podcast.

Stan shares how he started out with blogging and how Pushing Social became a blog-based business.

You’ll learn how to recognize your personal traits and how they can be built upon to grow a successful blog.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher or Blackberry.

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Blogs Outrank Social Networks for Consumer Influence: New Research


social media researchAre you wondering how to influence potential customers and prospects?

The latest findings from Technorati’s 2013 Digital Influence Report show that “consumers are turning to blogs when looking to make a purchase.”

In fact, blogs rank favorably with consumers for trust, popularity and even influence.

Here are some interesting findings from the Technorati report.

#1: Blogs Influence Consumers’ Purchasing Decisions

The report found that blogs are now the third most influential digital resource (31%) when making overall purchases, behind retail sites (56%) and brand sites (34%).

Consumers said that blogs rank higher than Twitter for shaping their opinions and higher than Facebook for motivating purchasing decisions.

online services high in influence

Consumers consider blogs to be trusted sources of information.

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26 Ways to Market Your Business With Tumblr


social media toolsHow much do you know about the microblogging site Tumblr?

Launched in 2007, Tumblr has experienced tremendous growth over the past several years.

Forbes reported that 120,000 new Tumblr blogs are created every day, totaling 86 million that drive 18 billion page views per month.

In this post, I’ll take a look at 26 businesses that have created presences on Tumblr and discuss the techniques they use for their blogs, while also introducing many of Tumblr’s specific features and lexicon.

How Can Tumblr Be Used?

Jason Keath wrote, “Not every brand works on Tumblr” and suggested that three categories of blogs may fare better than others: fashion, large websites and publishing/broadcast media. As we’ll see with the examples below, Tumblr’s features offer the ability to be more visual and less verbose.

tumblr

Tumblr is a visual blogging platform.

When you first started out on social media, Tumblr may not have fit the description of what you were looking for. Today, you may be pleasantly surprised to discover a blogging solution where you can create engaging and diverse posts in much less time than other platforms, while also piggybacking on the social networking capabilities it offers.

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7 Tips for Making Your Blog a Content Marketing Magnet


social media how toDo you have a business blog?

Are you happy with the marketing role your blog plays?

Many businesses consider blogs “a cost of doing business,” or code for “We’re not sure what it does but we’re afraid to stop doing it.”

In this article I will explore why and how to make your blog the hub of your content marketing plan?

Why make your blog your content marketing hub?

To put a slightly different spin on what Chris Brogan says, blogs are your home base; they are at the center of your content marketing system.

Whether you’re a small business or a Fortune 100 company, blogs should be at the heart of your content marketing because blogs fuel social media, search optimization and the sales process.

The top five reasons to use a blog as your content hub are:

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Blogging: A Business Model for Growth


Do you blog for business?

Are you wondering how the blogging can help your business?

To learn how a blog can be the center of your entire marketing program and explode your business’s growth, I interview Joe Pulizzi for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Joe Pulizzi, founder of the Content Marketing Institute and co-author of Get Content, Get Customers and Managing Content Marketing.

Joe shares his blogging story and how sharing free content grew his business. You’ll learn how blogs can grow your email list, why multi-author blogs may be worth exploration and how to widen your professional network.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now


You can also subscribe via  iTunes, RSS, Stitcher or Blackberry.

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26 Essentials for Blogging Success: What You Need to Know


social media how toDo you want to be a more successful blogger?

Are you keeping up with the newest developments in blogging?

Whether you are new to blogging or you have been blogging for years, you will find insight in this article.

It covers 26 blogging essentials, in an A–Z tour of the blogosphere.

Each one has a full explanation, along with a link to further reading in case you want to know more.

Note: For simplicity’s sake, I assume you’re using WordPress as your blogging platform. Many of these essentials, though, apply to other blogging platforms as well.

#1: Akismet: Anti-Spam Plugin

One problem that every blog faces is spam. Shady Internet marketers will attempt to promote their products through spam comments and trackbacks, which create a poor impression for your readers. (Imagine seeing a building covered in graffiti and scrappy posters: it wouldn’t give you much confidence in the company that owns the building.)

Some hapless bloggers spend hours every month deleting a never-ending stream of spam. But Akismet, a powerful anti-spam plugin, will do all the hard work for you. By stopping spam comments and trackbacks, Akismet ensures that your blog comments section always looks attractive and welcoming to readers. As they explain:

Akismet monitors millions of blogs and forums, watching the methods and tricks used by spammers in real time. We know all about their spambots, comment factories, buffer sites and social engineering tricks.

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Blogging Success: How to Create Content People Love


Do you want to drive more traffic to your website?

Would you like to create content that people would go crazy for?

To learn the secrets of attention-grabbing blog posts that generate traffic, I interview Michael Hyatt for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael StelznerThe Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Michael Hyatt, author of Platform: Get Noticed in a Noisy World, former CEO of Thomas Nelson Publishers, and the host of the This Is Your Life podcast.

Michael shares his experiences as a successful blogger and content creator.

You’ll learn why headlines and photos are the most attention-grabbing aspects of your articles.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher or Blackberry.

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7 Effortless Ways to Find New Ideas for Your Blog


social media how toAre you struggling to come up with articles for your blog?

Are you looking for ways to generate new content ideas?

To keep your blog audience engaged, you need to continually generate new content.

In this article I’ll show you 7 easy ways to help you find new and interesting content ideas for your business blog.

#1: Look Into Bottlenose

Bottlenose provides live social intelligence for you by analyzing activity across all of the major social networks. It allows you to “surf the stream” and discover what’s trending in social media in real time.

To discover what’s popular right now on the various social networks, use the free Bottlenose Search.

Here’s how:

  1. Open Bottlenose Search.
  2. Type your topic directly into the search bar OR select a popular topic from the list that’s provided.

    bottlenose search

    Bottlenose searches for real-time mentions of your topic in social media.

  1. The Now tab will show Top Trending Links, Trending Topics, Recent Comments and Recent Images. The articles you discover through these links can serve as inspiration for topic ideas for your own blog content.

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