Getting Started With Blogging: 16 Resources to Boost Your Blog


social media how toAre you a business owner or professional with something to say?

Do you want to be considered an expert in your field?

Whether you are a marketing pro, business owner or professional, a blog could significantly boost your career or business.

In this article you’ll find all of the tips and resources you’ll need for getting started with blogging.

#1: Create Your Blog

There are a variety of blogging platforms; however, the only real option for a business blogger is WordPress. You want something that looks and feels professional, because your blog should be a reflection of your brand, mission and business. And these days, some business owners even opt out of a traditional website altogether in favor of a company blog.

If you haven’t already done so, you’ll want to register a domain and decide on hosting for your blog. Those who already have a company website may just need to add a blog. WordPress is easy to use and the site will basically walk you through the process. Sign up, choose your theme and you’re ready to go.

How to Choose a Domain Name: Although it’s likely you’ll use your name or the name of your company as your domain, there are other options. This post from Amy Lynn Andrews offers no-nonsense tips for naming your blog.

amy lynn andrews article

AmyLynnAdrews.com shows you how to pick your web address.

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16 Blogging Resources to Improve Your Blog


social media tools Do you blog regularly?

Are you looking for tools to make the process easier?

Blogging is hard work and it takes a lot of time to do it well. Wouldn’t it be great if you could streamline parts of that process?

In this article, you’ll find a list of tools, apps and advice you can use to find your groove and take care of blogging business.

#1: Brainstorm Blogging Ideas

When you need inspiration for your next blog post, where do you go? You can avoid blogger’s block by trying out these idea-generators to quickly get your creative juices flowing.

How to Use Quora to Cook Up Great Content: Adrienne Erin writes a pretty inspiring post about scanning Quora to find popular conversations and using those topics to create blog content.

Don’t Know What to Write About? Get Ideas From the Blog Topic Generator [Free Tool]: Ginny Soskey introduces HubSpot’s handy new topic generator. You simply put in three terms (nouns) you’d like to blog about and the tool spits out several topics. Of course, the topics aren’t always 100% perfect, but you can tweak them to make them work for you.

hubspot article

Let HubSpot help you find a topic to write about.

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How to Create Written Content that Generates Leads


social media how to Do you need more leads?

Are you looking for creative ways to use your blog content to improve your conversion process?

In this article, you’ll discover how to identify and patch the weaker part of your funnel by writing the right type of content.

How Content Drives Leads

Written content works in many ways.

Some writing pulls your audience toward you, building awareness.

Other content builds trust and compels your audience to take action. In other words, content can be useful at strengthening different parts of the conversion funnel.

The “funnel” is just a metaphor for the path that visitors take on their way to becoming leads, starting with awareness and ending with action. If you’re not getting leads, it’s because there’s a weakness in your funnel.

istock-funnel-image

Create the content you need to strengthen your conversion funnel. Image source: iStockphoto

What follows are many tips to help you generate more leads with your written content.

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26 Tips for Overcoming Bloggers Block


social media how toDo you create written content?

Have you struggled getting that blog idea written?

While most of us aren’t immune to writer’s block, there are ways to work through the block until the words flow again.

In this article, we’ll discuss 26 Tips, an A-Z guide for bloggers to overcome writer’s block and generate new ideas.

#1: Add Alerts to Find Fresh Content

Google indexes thousands of articles every day and it’s a safe bet that at least one of them has information relevant to your business.

Sign up for Google Alerts and you can add and delete alert topics at any time based on projects you’re working on.

Include keywords relevant to your blogging goals in your alerts and the updates you receive will point you to content you might not otherwise come across on your own.

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How to Ensure Your Future Blog Posts Are Popular


social media how toAre you struggling to come up with blog posts that attract the right type of visitors?

Are you unsure where to turn for new article ideas?

In this article I’ll show you how to make sure your future articles are the ones your audience is really interested in.

Here’s a hint how: your social connections can help you discover the topics that will perform well on your business blog.

hot topic

Invest in writing about the topics that are most likely to appeal to your target audience. Image source: iStockPhoto.

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How to Use Tumblr for Your Business


social media how toAre you wondering if Tumblr could help your business?

Are you unfamiliar with Tumblr and wondering how to get started?

Do you want to let a new set of customers share your brand or product on this social platform?

If so, keep reading as I reveal how to use Tumblr for your business.

Why Tumblr?

Tumblr is a blogging and social platform that houses more than 132 million blogs and is among the top 15 websites in the United States.

It’s website explains, “Tumblr lets you effortlessly share anything. Post text, photos, quotes, links, music, and videos from your browser, phone, desktop, email or wherever you happen to be. You can customize everything, from colors to your theme’s HTML.”

According to Quantcast, Tumblr received over 5.5 billion page views in May 2013 alone. With user numbers and popularity on the rise, it’s a perfect marketing tool for businesses that are trying to extend their reach and raise brand awareness.

tumblr screenshot

Tumblr is quickly growing in popularity.

In this article I’ll show you how to get started using Tumblr in your online marketing strategy.

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Research Shows Blogging a Top Focus for Marketers


social media researchDo you ever wonder what tactics, tools and strategies other social media marketers are using?

Regardless of how long you’ve been involved in social media, chances are you have some questions that you’d like answered.

Questions such as, “What are the best social management tools?” or “What are the best ways to engage my audience with social media?”

These and many more questions were answered in the 2013 Social Media Marketing Industry Report, which surveyed over 3000 marketers with the goal of understanding how they use social media to grow and promote their businesses.

Here are some interesting findings from the survey:

#1: Marketers Want Most to Learn About Blogging

When asked what social media platform they wanted most to master, 62% of marketers said blogging, putting it in first place slightly ahead of Google+. This answer is consistent with other studies, which show that the appetite for blogging education is growing.

An important trend to consider is that 28% of marketers now have mobile-optimized blogs. This is highly significant when you consider that the number of smartphone subscribers in the world has broken the 1 billion mark.

blogging takes first place graph

Blogging takes first place as the social media platform most marketers want to learn about.

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5 Creative Ways to Drive More Traffic to Your Blog Posts


social media how toDo you want more traffic to your blog?

Are you struggling to catch the attention of more readers?

Does this sound familiar? You write an amazing piece of content. You made sure to craft an attention-grabbing headline. You share the link on Twitter, Facebook, even Google+.

Then you wait in breathless anticipation for your share count to skyrocket. Except it doesn’t.

Never fear, in this article you’ll find fresh ideas to generate buzz and get your posts noticed.

two prong

Use a two-pronged approach with a variety of platforms and different types of media to get your post shared. Image source: iStockPhoto.

Promote Your Article Across a “Wider” Variety of Platforms

Everyone is using Twitter, Facebook, Google+ and LinkedIn to promote their content. It’s tempting to focus only on these four networks because they have popularity and community numbers on their side.

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How to Generate More Leads With Your Blog: 5 Tips


social media how toDoes your business have a blog?

Would you like your blog to bring in more leads for your business?

You already know you need to create awesome blog content, but there’s more to business blogging than just that.

You also need to include a few tactics to help you bring in the leads you want.

Here are some useful tactics to entice and capture leads used by top marketing business blogs!

#1: Place Opt-In Forms Around Your Blog Content

There are several areas on your blog that you can use to introduce visitors to calls to action such as free trials, free consultations or a simple mailing list opt-in form. These areas include your header, sidebar, the end of blog posts, your About page and your footer.

Unbounce, a landing page software creator, encourages people to try their software or sign up for their mailing list in their sidebar and post footers.

unbounce options

Unbounce has lead generating calls to action in their sidebar.

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