Are you ready to start publishing blog posts, but don’t know where to start?
Before you start a blog to support your business, you need a comprehensive plan.
In this article I’ll show you how to create a business blogging plan in six easy steps.
Why Create a Business Blogging Plan?
People who “wing it” when they blog are only setting themselves up for failure. If you are going to put the time and effort into writing a business blog, you may as well make it the best it can be.
Have you ever wondered if you should allow comments or shut them down?
To learn about why blog comments are valuable to your business, I interview Mark Schaefer and Tim McDonald for this episode of the Social Media Marketing podcast.
More About This Show
The Social Media Marketing podcast is a show from Social Media Examiner.
It’s designed to help busy marketers and business owners discover what works with social media marketing.
The show format is on-demand talk radio (also known as podcasting).
In this episode, I interview Mark Schaefer, who is a college educator and author of four books. His blog is called Grow and his latest book is Social Media Explained. Tim McDonald is the director of community at the Huffington Post, founder of My Community Manager and a member of the No Kid Hungry Social Council.
Mark and Tim share what comments mean to their blogs, and some of the challenges they face with moderation.
You’ll discover the upside of blog comments, how you can use them to improve your business and moderation tactics for different-sized blogs.
Share your feedback, read the show notes and get the links mentioned in this episode below!
Have you ever stared at your screen, unable to figure out what to write?
Are you wondering what type of content will best engage your audience?
In this article, I’ll share 12 types of blog posts that can help you kick blogger’s block to the curb and keep your readers coming back for more.
Why Create a Variety of Blogging Topics?
You have writer’s block, so why am I giving you a list of types of posts instead of topics? I’m not giving you a list. Well, I sort of am, but really I’m giving you the tools that will lead you to topics.
Do you need help managing your blog?
Whether you’re starting a new business blog or looking to revive an old one, there’s a lot to do.
You may even feel overwhelmed by all that’s involved. But don’t worry.
In this article you’ll find numerous resources and practical advice to help you through each stage of the blogging process.
Why Write a Business Blog?
A business blog helps you cement your position as an expert by giving you a platform to provide exceptional content (news, tips, trends) for your clients, potential clients and partners.
Do you want to promote your blog content to more readers?
When you blog to promote your business or industry, it’s important to make sure your content gets seen.
In this article I’ll share five ways you can attract readers to your blog content.
#1: Get Found in Search by Optimizing Your Content for SEO
If you’re going to get new visitors to your website, you want to make sure they’ll be able to find you. And one way they’ll find you is by searching for you on their search engine of choice. That’s why it’s important to optimize your content for SEO.
Let’s take Social Media Examiner as an example.
If you search for “social media” and scroll through the different post titles that come up, they all reference social media, whether it’s a specific social media channel or the term “social media.” Throughout the posts, you’ll see the same content; everything relates to social media.
Now let’s look what happens when we search for “social media blogs”.
Are you leveraging social proof to get more shares on Twitter?
Are you giving readers a one-click way to tweet your blog posts?
When it comes to sharing your posts, the less effort it takes, the better. It doesn’t get much easier than writing the tweet for your readers and using one-click sharing.
In this article you’ll discover five easy-to-use Twitter tools that make it simple and fast for readers to spread the word about your newest blog content.
Installing WordPress Plugins
Four of the five tools in this article are WordPress plugins. It’s not hard to install a plugin, but if you’re just getting started with WordPress or haven’t installed one before, it’s worth reviewing this quick tutorial.
Step 1: Log into your WordPress blog.
Step 2: In the sidebar, click Plugins, then click the Add New button.
Do you want to be considered an expert in your field?
Whether you are a marketing pro, business owner or professional, a blog could significantly boost your career or business.
In this article you’ll find all of the tips and resources you’ll need for getting started with blogging.
#1: Create Your Blog
There are a variety of blogging platforms; however, the only real option for a business blogger is WordPress. You want something that looks and feels professional, because your blog should be a reflection of your brand, mission and business. And these days, some business owners even opt out of a traditional website altogether in favor of a company blog.
If you haven’t already done so, you’ll want to register a domain and decide on hosting for your blog. Those who already have a company website may just need to add a blog. WordPress is easy to use and the site will basically walk you through the process. Sign up, choose your theme and you’re ready to go.
How to Choose a Domain Name: Although it’s likely you’ll use your name or the name of your company as your domain, there are other options. This post from Amy Lynn Andrews offers no-nonsense tips for naming your blog.
Are you looking for tools to make the process easier?
Blogging is hard work and it takes a lot of time to do it well. Wouldn’t it be great if you could streamline parts of that process?
In this article, you’ll find a list of tools, apps and advice you can use to find your groove and take care of blogging business.
#1: Brainstorm Blogging Ideas
When you need inspiration for your next blog post, where do you go? You can avoid blogger’s block by trying out these idea-generators to quickly get your creative juices flowing.
How to Use Quora to Cook Up Great Content: Adrienne Erin writes a pretty inspiring post about scanning Quora to find popular conversations and using those topics to create blog content.
Don’t Know What to Write About? Get Ideas From the Blog Topic Generator [Free Tool]: Ginny Soskey introduces HubSpot’s handy new topic generator. You simply put in three terms (nouns) you’d like to blog about and the tool spits out several topics. Of course, the topics aren’t always 100% perfect, but you can tweak them to make them work for you.
Are you looking for creative ways to use your blog content to improve your conversion process?
In this article, you’ll discover how to identify and patch the weaker part of your funnel by writing the right type of content.
How Content Drives Leads
Written content works in many ways.
Some writing pulls your audience toward you, building awareness.
Other content builds trust and compels your audience to take action. In other words, content can be useful at strengthening different parts of the conversion funnel.
The “funnel” is just a metaphor for the path that visitors take on their way to becoming leads, starting with awareness and ending with action. If you’re not getting leads, it’s because there’s a weakness in your funnel.
What follows are many tips to help you generate more leads with your written content.