How to Create a Successful Business Blog

social media how to Want to build a blog that benefits you and your business?

Do you need help managing your blog?

Whether you’re starting a new business blog or looking to revive an old one, there’s a lot to do.

You may even feel overwhelmed by all that’s involved. But don’t worry.

In this article you’ll find numerous resources and practical advice to help you through each stage of the blogging process.

Why Write a Business Blog?

A business blog helps you cement your position as an expert by giving you a platform to provide exceptional content (news, tips, trends) for your clients, potential clients and partners.

“A business blog is important because it is the optimal choice for your content marketing hub. In today’s content-driven world, while you may view yourself as a marketer, you’re really a publisher. You have to provide relevant content for your prospects, customers and the public, who spend over 10 hours a day consuming media.”—Joe Pulizzi, Content Marketing Institute

Here are 10 things you can do, along with a variety of resources you can use, to create and promote a successful business blog.

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5 Ways to Attract More Readers to Your Blog

social media how to Is it easy for people to find your blog content?

Do you want to promote your blog content to more readers?

When you blog to promote your business or industry, it’s important to make sure your content gets seen.

In this article I’ll share five ways you can attract readers to your blog content.

#1: Get Found in Search by Optimizing Your Content for SEO

If you’re going to get new visitors to your website, you want to make sure they’ll be able to find you. And one way they’ll find you is by searching for you on their search engine of choice. That’s why it’s important to optimize your content for SEO.

Let’s take Social Media Examiner as an example.

If you search for “social media” and scroll through the different post titles that come up, they all reference social media, whether it’s a specific social media channel or the term “social media.” Throughout the posts, you’ll see the same content; everything relates to social media.

Now let’s look what happens when we search for “social media blogs”.

google search

Google search for “social media blogs.”

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5 Twitter Tools to Increase Your Blog Retweets

social media tools Are you leveraging social proof to get more shares on Twitter?

Are you giving readers a one-click way to tweet your blog posts?

When it comes to sharing your posts, the less effort it takes, the better. It doesn’t get much easier than writing the tweet for your readers and using one-click sharing.

In this article you’ll discover five easy-to-use Twitter tools that make it simple and fast for readers to spread the word about your newest blog content.

Installing WordPress Plugins

Four of the five tools in this article are WordPress plugins. It’s not hard to install a plugin, but if you’re just getting started with WordPress or haven’t installed one before, it’s worth reviewing this quick tutorial.

Step 1: Log into your WordPress blog.

Step 2: In the sidebar, click Plugins, then click the Add New button.

add new wordpress plugin dashboard

Click the Add New button to install a new WordPress plugin.

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Getting Started With Blogging: 16 Resources to Boost Your Blog

social media how toAre you a business owner or professional with something to say?

Do you want to be considered an expert in your field?

Whether you are a marketing pro, business owner or professional, a blog could significantly boost your career or business.

In this article you’ll find all of the tips and resources you’ll need for getting started with blogging.

#1: Create Your Blog

There are a variety of blogging platforms; however, the only real option for a business blogger is WordPress. You want something that looks and feels professional, because your blog should be a reflection of your brand, mission and business. And these days, some business owners even opt out of a traditional website altogether in favor of a company blog.

If you haven’t already done so, you’ll want to register a domain and decide on hosting for your blog. Those who already have a company website may just need to add a blog. WordPress is easy to use and the site will basically walk you through the process. Sign up, choose your theme and you’re ready to go.

How to Choose a Domain Name: Although it’s likely you’ll use your name or the name of your company as your domain, there are other options. This post from Amy Lynn Andrews offers no-nonsense tips for naming your blog.

amy lynn andrews article

AmyLynnAdrews.com shows you how to pick your web address.

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16 Blogging Resources to Improve Your Blog

social media tools Do you blog regularly?

Are you looking for tools to make the process easier?

Blogging is hard work and it takes a lot of time to do it well. Wouldn’t it be great if you could streamline parts of that process?

In this article, you’ll find a list of tools, apps and advice you can use to find your groove and take care of blogging business.

#1: Brainstorm Blogging Ideas

When you need inspiration for your next blog post, where do you go? You can avoid blogger’s block by trying out these idea-generators to quickly get your creative juices flowing.

How to Use Quora to Cook Up Great Content: Adrienne Erin writes a pretty inspiring post about scanning Quora to find popular conversations and using those topics to create blog content.

Don’t Know What to Write About? Get Ideas From the Blog Topic Generator [Free Tool]: Ginny Soskey introduces HubSpot’s handy new topic generator. You simply put in three terms (nouns) you’d like to blog about and the tool spits out several topics. Of course, the topics aren’t always 100% perfect, but you can tweak them to make them work for you.

hubspot article

Let HubSpot help you find a topic to write about.

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How to Create Written Content that Generates Leads

social media how to Do you need more leads?

Are you looking for creative ways to use your blog content to improve your conversion process?

In this article, you’ll discover how to identify and patch the weaker part of your funnel by writing the right type of content.

How Content Drives Leads

Written content works in many ways.

Some writing pulls your audience toward you, building awareness.

Other content builds trust and compels your audience to take action. In other words, content can be useful at strengthening different parts of the conversion funnel.

The “funnel” is just a metaphor for the path that visitors take on their way to becoming leads, starting with awareness and ending with action. If you’re not getting leads, it’s because there’s a weakness in your funnel.

istock-funnel-image

Create the content you need to strengthen your conversion funnel. Image source: iStockphoto

What follows are many tips to help you generate more leads with your written content.

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26 Tips for Overcoming Bloggers Block

social media how toDo you create written content?

Have you struggled getting that blog idea written?

While most of us aren’t immune to writer’s block, there are ways to work through the block until the words flow again.

In this article, we’ll discuss 26 Tips, an A-Z guide for bloggers to overcome writer’s block and generate new ideas.

#1: Add Alerts to Find Fresh Content

Google indexes thousands of articles every day and it’s a safe bet that at least one of them has information relevant to your business.

Sign up for Google Alerts and you can add and delete alert topics at any time based on projects you’re working on.

Include keywords relevant to your blogging goals in your alerts and the updates you receive will point you to content you might not otherwise come across on your own.

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How to Ensure Your Future Blog Posts Are Popular

social media how toAre you struggling to come up with blog posts that attract the right type of visitors?

Are you unsure where to turn for new article ideas?

In this article I’ll show you how to make sure your future articles are the ones your audience is really interested in.

Here’s a hint how: your social connections can help you discover the topics that will perform well on your business blog.

hot topic

Invest in writing about the topics that are most likely to appeal to your target audience. Image source: iStockPhoto.

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How to Use Tumblr for Your Business

social media how toAre you wondering if Tumblr could help your business?

Are you unfamiliar with Tumblr and wondering how to get started?

Do you want to let a new set of customers share your brand or product on this social platform?

If so, keep reading as I reveal how to use Tumblr for your business.

Why Tumblr?

Tumblr is a blogging and social platform that houses more than 132 million blogs and is among the top 15 websites in the United States.

It’s website explains, “Tumblr lets you effortlessly share anything. Post text, photos, quotes, links, music, and videos from your browser, phone, desktop, email or wherever you happen to be. You can customize everything, from colors to your theme’s HTML.”

According to Quantcast, Tumblr received over 5.5 billion page views in May 2013 alone. With user numbers and popularity on the rise, it’s a perfect marketing tool for businesses that are trying to extend their reach and raise brand awareness.

tumblr screenshot

Tumblr is quickly growing in popularity.

In this article I’ll show you how to get started using Tumblr in your online marketing strategy.

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