How to Create Highly Shareable Blog Content Using Facebook


social media how toDo you want to create blog posts people can’t help but share?

Have you used Facebook to find content that’s most appealing to your readers?

You can write shareable blog posts by taking the time to understand what your audience really wants from you.

In this article you’ll discover four ways to find the ideas your fans want to discuss and share.

Why Shareable Blog Content Matters

If people aren’t compelled to share your blog content, it’s just not going to happen–Like buttons alone won’t cut it. Your content has to be remarkable enough to encourage sharing.

whole foods facebook blog post update

Whole Foods knows their audience values and shares blog posts that have recipes and shopping lists.

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7 Ways to Increase Your Blog’s Social Media Shares


social media how toAre your blog posts irresistibly sharable?

Do you want more people sharing your content across social channels?

Blog posts are the hub of your social media presence.

In this article you’ll discover how to use your blog to improve social media shares on Facebook, Twitter and Pinterest.

#1: Integrate Blog and Social Media Comments

Many bloggers are discovering something interesting: When they update Facebook with a link to a new blog article, fans are leaving comments on the Facebook update instead of the blog.

7 ways to increase your blogs social media shares

Find out how you can improve social media shares from your blog.

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How to Enhance Social Engagement for Your Website


social media how to Do you want more social engagement on your website?

Would you like visitors to tell their friends about you?

In this article I’ll show you six ways to integrate social visibility into your website.

#1: Start with Social Share Buttons

The easier your site is to share, the more likely your visitors are to share it. Whether you want shares for a blog, an ecommerce product or a conversion landing page (such as an ebook download or a contest), code in prominent sharing options.

social share buttons

Social share buttons come in all shapes and sizes.

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3 Steps to Promote Your Blog on Pinterest and Facebook


social media how toWould you like to drive more traffic to your blog from Facebook or Pinterest?

Are you optimizing your blog posts for social shares?

Using your blog, Pinterest and Facebook together can amplify your social media signal tenfold.

In this article I’ll show you how pin-worthy images and an enhanced Facebook update can increase your repins and blog traffic.

Getting the Formula Right

If you want to bump up your shares and repins, you need four things: useful content; a headline that grabs people’s attention; an attractive, pinnable image; and a cross-posting plan.

In the Facebook update below, Peg Fitzpatrick uses this formula. She wrote an enhanced Facebook update that included an excerpt of her blog post, a pinnable image (including her headline) and links to both the post and the pin.

optimized facebook book tour image post

A combination of good content, a pinnable image and cross-linking can get you more repins.

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How to Create a Business Blogging Plan


social media how to Do you have a business blog?

Are you ready to start publishing blog posts, but don’t know where to start?

Before you start a blog to support your business, you need a comprehensive plan.

In this article I’ll show you how to create a business blogging plan in six easy steps.

Why Create a Business Blogging Plan?

People who “wing it” when they blog are only setting themselves up for failure. If you are going to put the time and effort into writing a business blog, you may as well make it the best it can be.

istock 014594623 blog keyboard

Follow a blogging plan to ensure success. Image source: iStockPhoto.com.

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Blog Comments: Should Your Blog Shut Down Comments?


Do you like to get comments on your blog?

Have you ever wondered if you should allow comments or shut them down?

To learn about why blog comments are valuable to your business, I interview Mark Schaefer and Tim McDonald for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Mark Schaefer, who is a college educator and author of four books. His blog is called Grow and his latest book is Social Media Explained. Tim McDonald is the director of community at the Huffington Post, founder of My Community Manager and a member of the No Kid Hungry Social Council.

Mark and Tim share what comments mean to their blogs, and some of the challenges they face with moderation.

You’ll discover the upside of blog comments, how you can use them to improve your business and moderation tactics for different-sized blogs.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry.

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12 Types of Blog Posts to Drive More Traffic to Your Blog


social media how toNeed more blog post ideas?

Have you ever stared at your screen, unable to figure out what to write?

Are you wondering what type of content will best engage your audience?

In this article, I’ll share 12 types of blog posts that can help you kick blogger’s block to the curb and keep your readers coming back for more.

Why Create a Variety of Blogging Topics?

You have writer’s block, so why am I giving you a list of types of posts instead of topics? I’m not giving you a list. Well, I sort of am, but really I’m giving you the tools that will lead you to topics.

tool belt

Use a selection of tools to create valuable content for your audience. Image source: iStockphoto

Choosing from a proven set of blog post types can actually free your creativity and allow you to deliver valuable, engaging content to your ideal reader or customer.

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How to Create a Successful Business Blog


social media how to Want to build a blog that benefits you and your business?

Do you need help managing your blog?

Whether you’re starting a new business blog or looking to revive an old one, there’s a lot to do.

You may even feel overwhelmed by all that’s involved. But don’t worry.

In this article you’ll find numerous resources and practical advice to help you through each stage of the blogging process.

Why Write a Business Blog?

A business blog helps you cement your position as an expert by giving you a platform to provide exceptional content (news, tips, trends) for your clients, potential clients and partners.

“A business blog is important because it is the optimal choice for your content marketing hub. In today’s content-driven world, while you may view yourself as a marketer, you’re really a publisher. You have to provide relevant content for your prospects, customers and the public, who spend over 10 hours a day consuming media.”—Joe Pulizzi, Content Marketing Institute

Here are 10 things you can do, along with a variety of resources you can use, to create and promote a successful business blog.

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5 Ways to Attract More Readers to Your Blog


social media how to Is it easy for people to find your blog content?

Do you want to promote your blog content to more readers?

When you blog to promote your business or industry, it’s important to make sure your content gets seen.

In this article I’ll share five ways you can attract readers to your blog content.

#1: Get Found in Search by Optimizing Your Content for SEO

If you’re going to get new visitors to your website, you want to make sure they’ll be able to find you. And one way they’ll find you is by searching for you on their search engine of choice. That’s why it’s important to optimize your content for SEO.

Let’s take Social Media Examiner as an example.

If you search for “social media” and scroll through the different post titles that come up, they all reference social media, whether it’s a specific social media channel or the term “social media.” Throughout the posts, you’ll see the same content; everything relates to social media.

Now let’s look what happens when we search for “social media blogs”.

google search

Google search for “social media blogs.”

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