Do you have a central place to track blog topic ideas, manage writers and schedule publish dates?
Blogging is much easier when you have your content planned out. Knowing what you’ll write about and when you’ll publish it helps you stay on track.
In this article I’ll share three editorial calendar tools that help you deliver better content in less time.
What Is a Blog Editorial Calendar?
A blog editorial calendar shows you all of your blog posts and where they are in the production process. It sounds simple enough–perhaps so simple you may think you don’t need one. But an editorial calendar has a large impact on your overall organization and productivity.
Have you used Facebook to find content that’s most appealing to your readers?
You can write shareable blog posts by taking the time to understand what your audience really wants from you.
In this article you’ll discover four ways to find the ideas your fans want to discuss and share.
Why Shareable Blog Content Matters
If people aren’t compelled to share your blog content, it’s just not going to happen–Like buttons alone won’t cut it. Your content has to be remarkable enough to encourage sharing.
Do you want more people sharing your content across social channels?
Blog posts are the hub of your social media presence.
In this article you’ll discover how to use your blog to improve social media shares on Facebook, Twitter and Pinterest.
#1: Integrate Blog and Social Media Comments
Many bloggers are discovering something interesting: When they update Facebook with a link to a new blog article, fans are leaving comments on the Facebook update instead of the blog.
Would you like visitors to tell their friends about you?
In this article I’ll show you six ways to integrate social visibility into your website.
#1: Start with Social Share Buttons
The easier your site is to share, the more likely your visitors are to share it. Whether you want shares for a blog, an ecommerce product or a conversion landing page (such as an ebook download or a contest), code in prominent sharing options.
Are you optimizing your blog posts for social shares?
Using your blog, Pinterest and Facebook together can amplify your social media signal tenfold.
In this article I’ll show you how pin-worthy images and an enhanced Facebook update can increase your repins and blog traffic.
Getting the Formula Right
If you want to bump up your shares and repins, you need four things: useful content; a headline that grabs people’s attention; an attractive, pinnable image; and a cross-posting plan.
In the Facebook update below, Peg Fitzpatrick uses this formula. She wrote an enhanced Facebook update that included an excerpt of her blog post, a pinnable image (including her headline) and links to both the post and the pin.
Are you ready to start publishing blog posts, but don’t know where to start?
Before you start a blog to support your business, you need a comprehensive plan.
In this article I’ll show you how to create a business blogging plan in six easy steps.
Why Create a Business Blogging Plan?
People who “wing it” when they blog are only setting themselves up for failure. If you are going to put the time and effort into writing a business blog, you may as well make it the best it can be.
Have you ever wondered if you should allow comments or shut them down?
To learn about why blog comments are valuable to your business, I interview Mark Schaefer and Tim McDonald for this episode of the Social Media Marketing podcast.
More About This Show
The Social Media Marketing podcast is a show from Social Media Examiner.
It’s designed to help busy marketers and business owners discover what works with social media marketing.
The show format is on-demand talk radio (also known as podcasting).
In this episode, I interview Mark Schaefer, who is a college educator and author of four books. His blog is called Grow and his latest book is Social Media Explained. Tim McDonald is the director of community at the Huffington Post, founder of My Community Manager and a member of the No Kid Hungry Social Council.
Mark and Tim share what comments mean to their blogs, and some of the challenges they face with moderation.
You’ll discover the upside of blog comments, how you can use them to improve your business and moderation tactics for different-sized blogs.
Share your feedback, read the show notes and get the links mentioned in this episode below!
Listen NowYou can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry.
Have you ever stared at your screen, unable to figure out what to write?
Are you wondering what type of content will best engage your audience?
In this article, I’ll share 12 types of blog posts that can help you kick blogger’s block to the curb and keep your readers coming back for more.
Why Create a Variety of Blogging Topics?
You have writer’s block, so why am I giving you a list of types of posts instead of topics? I’m not giving you a list. Well, I sort of am, but really I’m giving you the tools that will lead you to topics.
Do you need help managing your blog?
Whether you’re starting a new business blog or looking to revive an old one, there’s a lot to do.
You may even feel overwhelmed by all that’s involved. But don’t worry.
In this article you’ll find numerous resources and practical advice to help you through each stage of the blogging process.
Why Write a Business Blog?
A business blog helps you cement your position as an expert by giving you a platform to provide exceptional content (news, tips, trends) for your clients, potential clients and partners.