How to Create a Business Blogging Plan

social media how to Do you have a business blog?

Are you ready to start publishing blog posts, but don’t know where to start?

Before you start a blog to support your business, you need a comprehensive plan.

In this article I’ll show you how to create a business blogging plan in six easy steps.

Why Create a Business Blogging Plan?

People who “wing it” when they blog are only setting themselves up for failure. If you are going to put the time and effort into writing a business blog, you may as well make it the best it can be.

istock 014594623 blog keyboard

Follow a blogging plan to ensure success. Image source: iStockPhoto.com.

39 comments

 
 

Blogging for Business: How Content Can Improve Your Sales

Are you wondering how a blog can help your business?

Are you trying to figure out how content can improve your sales?

To learn more about the connection of blogging and content marketing, I interview Marcus Sheridan for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Marcus Sheridan, founder of The Sales Lion and author of the ebook Inbound and Content Marketing Made Easy.

Marcus shares insights into the struggles marketers have to get results from business blogging. You’ll learn what to focus your efforts on and a few simple tactics that will work.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher or Blackberry.

48 comments

 
 

How to Succeed With Social Media: A Brian Solis Interview

social media interviewsI recently interviewed Brian Solis, author of the new book, Engage: The Complete Guide for Brands and Businesses to Build, Cultivate and Measure Success in the New Web. He is also coauthor of the book, Putting the Public Back in Public Relations.

During this interview, you’ll gain some great social media insight, discover some key mistakes businesses make, and learn which corporations are excelling with social media.

Mike: In your book, you made the following statement: “We are forever students of new media. We should never strive to master something that evolves much faster than our ability to grasp its lessons.”

Can you elaborate on what you meant?

20 comments

 
 

How to Engage With Social Media (a Chris Garrett Interview)

social media expert interviewIn this video I interview Chris Garrett, co-author of the book ProBlogger. Here Chris provides great advice to helps businesses achieve value with social media.

Chris shares the best way to approach Twitter and how to avoid the biggest mistakes people make. He also highlights the importance of attraction, retention and conversion for your business blog.  Be sure to read the other takeaways listed below.

18 comments

 
 






Check out the Social Media Marketing Podcast!
Check out our Blogging workshop!
Join our Social Media Marketing Networking Club
Download the free Social Media Marketing Industry Report
Check out our sister publication: My Kids' Adventures

Get Your FREE Copy of the 2014 Social Media Marketing Industry Report

Wondering how your peers are using social media? Get this free report (50 pages, 80+ charts) and never miss another great article from Social Media Examiner.