Blogger Outreach: How to Build Relationships With Bloggers

Do you want to attract more attention to your business?

Are you wondering how you can build relationships with the influencers in your market?

To learn why it’s important to reach out to bloggers, I interview Scott Monty for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Scott Monty, the former head of social media for Ford Motor Company. He blogs at ScottMonty.com and his podcast is I Hear of Sherlock Everywhere.

Scott shares how to build relationships with bloggers to raise your visibility.

You’ll discover the types of influencers you need to reach out to and how to engage them in a positive and productive way.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry.

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Becoming a Blogger: Do You Have What it Takes?

Are you thinking of starting a blog or restarting your blog?

Do you wonder if you have what it takes to attract a strong blog audience?

To learn about what it takes to become a successful blogger, I interview Stanford Smith for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Stanford Smith, co-author of Born to Blog. He is also the founder of the Pushing Social blog and host of the Pushing Social podcast.

Stan shares how he started out with blogging and how Pushing Social became a blog-based business.

You’ll learn how to recognize your personal traits and how they can be built upon to grow a successful blog.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher or Blackberry.

66 comments

 
 

5 Ways to Go From Blogger to Published Book Author

social media how toDo you blog? Are you thinking of publishing a book?

Eighty-one percent of the US population says they want to write a book.

Not surprisingly, only about two percent ever actually do it.

Most bloggers, on the other hand, write a ton of books—probably three or four books per year on average, but most of them don’t ever realize they’ve done so.

Later—sometimes much later—they realize they’re sitting on a ton of content that could be turned into a book.

Many make the mistake of not bothering to consciously write a book. They just blog.

Here’s a better way: Plan out the content for a book, then write the book in post-sized bits every day and publish the posts—the book—on your blog.

When you blog a book, you produce both a manuscript and a fan base that avidly reads your blog and may eventually also purchase the final product: your printed or digital book.

How to Become an Author AND a Blogger

Each time you hit the Publish button on your blog, you publish your work. That means you become a publisher. But you haven’t produced a book, which means you’re not an author. Nor have you become a successful author.

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26 Tips for Writing Great Blog Posts

social media how toDo you blog? Feel like you’re trying to reinvent the wheel time and again?

Looking for some ideas to simplify your content creation process?

What follows are 26 tips, from A-Z, to help you create optimal blog posts every time you sit down to write.

#1: Anatomically Correct

A blog post contains several areas that require our attention and care. Pamela Seiple refers to six parts of the anatomy of a lead-generating blog post:

  • Eye-catching title
  • In-text links to landing pages
  • Sidebar/banner calls to action
  • Social sharing buttons
  • Call to action at the bottom
  • Relevancy—making sure the post is relevant from top to bottom

260 comments

 
 

Social Media and Small Business: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Nearly Half of Small Businesses Use Social Media Marketing: Check out the results of this Zoomerang survey.

zoomerang

"Nearly half of the surveyed SMBs utilize social media to market to customers; of those, an overwhelming majority (86%) have Facebook accounts."

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Content Sharing Grows: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.

What’s New This Week?

The New Delicious Is Here: Avos acquired Delicious from Yahoo! earlier this year and is now opening the new version. Check out the new Stack feature below.

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7 Tips to Increase Your Blog Comments

social media how toDoes your blog put out a welcome mat for comments? Would you like more interaction on your blog?

There are lots of blogs today, which means that people have many places where they can go to learn new things.

If you don’t make people feel welcome, they may read and dash without leaving a comment.

Here are 7 ways you can encourage your readers to leave comments.

Tip #1: Check your blog comments settings

Do you make it easy for someone to leave a comment?

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Social Media Tools Streamlined: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.

What’s New This Week?

HootSuite Enhances Facebook Management: The popular scheduling tool HootSuite now supports Facebook Groups and Events, exclusive search streams, plus photo uploading directly to Facebook. Hootsuite has also enhanced refreshed the process for posting to Pages and Profiles.

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How to Create Compelling Blog Content

social media expert interviewIn this video I interview Chris Garrett, co-author of the best-selling book Problogger and the popular blog ChrisG.com.

Chris shares the foundation pieces you need to build a successful business blog and explains how to create killer content to engage your audience and get the results you want from blogging.  Chris also talks about the role blogs play within a good social media ecosystem and how this helps you connect with your audience.

Be sure to check out the takeaways below after you watch the video.

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