Blogger Outreach: How to Build Relationships With Bloggers

Do you want to attract more attention to your business?

Are you wondering how you can build relationships with the influencers in your market?

To learn why it’s important to reach out to bloggers, I interview Scott Monty for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Scott Monty, the former head of social media for Ford Motor Company. He blogs at ScottMonty.com and his podcast is I Hear of Sherlock Everywhere.

Scott shares how to build relationships with bloggers to raise your visibility.

You’ll discover the types of influencers you need to reach out to and how to engage them in a positive and productive way.

Share your feedback, read the show notes and get the links mentioned in this episode below!

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5 Tips for Developing Better Blogger Outreach

social media how toAre you looking for new blogger outreach tactics?

Have you considered working with bloggers as ambassadors?

In this article, I’ll show you five ways to promote your brand through blogger outreach.

Why Blogger Outreach?

Marketing has evolved into P2P (person to person) instead of B2C or B2B. It’s no longer about pushing your message out to people; it’s about making a connection with people who will tell others about you.

Bloggers have a distinct advantage when it comes to spreading your message. They have direct access to your target audience and can influence purchasing decisions with word-of-mouth marketing.

Research from BlogHer has shown that 81% of the online population trusts information and advice they get from bloggers and that 61% have made a purchase based on a blogger’s recommendation.

istock blog image

Bloggers have wide networks that can work for your brand. Image source: iStockPhoto.com.

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