7 Ways to Improve Your Blog SEO with Inbound Links
Are you looking for innovative ways to improve your search engine rankings?
In an earlier post I talked about the need to fully optimize your website and blog posts for search engines.
However, content optimization will only take you so far. For a website to really take off in the search engine rankings, it needs to generate incoming links from relevant and reputable websites. And you have little control of incoming links.
To increase the likelihood of obtaining high-quality incoming links, here are seven things you can do: 
11 Ways to Improve Your Blog Posts With Interviews
If you’re reading this, you likely understand the importance of good content. You know the formula: valuable content = influence = social reach = traffic = more reach… and so on. But do you know the secret to great content?
As marketers, we often look for the next big tool to differentiate ourselves. But did you know the most powerful content-creative tool was invented long before social media? It doesn’t involve keeping a Kodak Zi8 in your pocket, either. And you don’t need a fancy new Twitter strategy or some snazzy FBML.
The most powerful content tool is also the oldest. It’s the tool that brought us some of the most compelling moments in history—from fallen leaders to pop-culture confessions. It’s the tool that made Oprah arguably one of the most powerful brands on the planet. And the same one that Barbara Walters used to reach the most influential people of our time.
The 5 Pillars of Business Blogging Success
Are you looking for practical tips for blogging success? Are you wondering what to avoid? While my position is generally that there are no “rules” in blogging, there are best practices that will help your business blog succeed.
There are a lot of obvious elements you need to include to make a blog reader-friendly: quality, compelling content, good navigation, a contact page, an about page, focus and clarity about the subject of the blog… and there’s a lot of not-so-obvious or overlooked things that can really help make a blog stand out if they’re implemented.
While I do have my own list of do’s and don’ts included, I decided to get input from other smart, savvy bloggers. I posted a request on LinkedIn Answers and received many great do’s and don’ts. I’ve grouped the tips into five categories: Planning, Content, Design, Marketing and Engagement.
Nominate Your Favorite Social Media Blog: 2nd Annual Top 10 Social Media Blog Contest
It’s time to open up nominations for our 2nd annual Top 10 Social Media Blogs contest—the blogosphere’s biggest contest for social media blogs.
I’m looking for your nomination for the Top 10 Social Media Blogs. The winners will be promoted in our 48,000-reader newsletter and announced here.
How to Nominate
Please make a single nomination by commenting below and include why you like the blog (only your first nomination counts). Be sure to include a link to the blog.
To make the cut, a blog must be nominated more than once. Make your nomination by 1/5/2011.
The Judges: Our judges include David Armano (Edelman), Debbie Weil (author, The Corporate Blogging Book) and Rick Calvert (CEO, BlogWorld).
5 Ways to Make Your Blog Stand Out From the Crowd
It’s no secret that the amount of new bloggers entering the blogosphere has made it both incredibly competitive and difficult to stand out.
Now, this doesn’t mean that blogging isn’t useful and effective, but it does mean that you have to treat your blog a little differently than you did in the past.
In this article, I’ll show you how to make your blog stand out from the crowd. This is important not just from a branding perspective, but also from a traffic and monetization perspective.
As the competition for attention increases, it’s going to become more important than ever to find a way to stand out from the crowd and be unique.
How to Develop a Social Media Content Strategy
Do you have a social media strategy? Does it involve content? Should it?
The other day I drove past a local convenience store that makes most of its profit from beer, Slush Puppies and beef jerky (not that there’s anything wrong with that). A big sign out front asked passers-by to Like them on Facebook.
“It’s official,” I thought. “Now every business in America has a Facebook page.”
Unfortunately, few businesses actually have a strategy for their Facebook page, or for the rest of their social media activity. They tweet, blog and set up a Facebook business page out of fear of being left behind, rather than as a way to engage their audience.
8 Social Media Trends Impacting Businesses
As businesses continue to integrate social media and become more confident and comfortable with social media tools and platforms, we’re starting to see a change in social media usage. A new study reveals what’s changing with social media.
SmartBrief recently partnered with Summus Limited to survey more than 6,000 of its readers across a variety of industries.
They benchmarked and measured the state of social media usage among businesspeople. The data identified eight prevalent trends that give great insight into the social media behaviors, beliefs and challenges of the majority of businesses today.
Blog Your Way to Corporate Success
“But whether it be dream or truth, to do well is what matters. If it be truth, for truth’s sake. If not, then to gain friends for the time when we awaken.”
Sounds like something from one of Shakespeare’s plays, doesn’t it? Actually, it’s a quote from Pedro Calderon de la Barca, a 17th-century Spanish playwright.
You may wonder where I found such an obscure quote. It was a comment by someone named Vigrx on my blog post titled “Using Social Media to Market Your Business.” He or she was promoting the site vigrxdeals.org. The fact that the quote had absolutely nothing to do with social media was a sure sign that it was spam.
21 Ways Non-Profits Can Leverage Social Media
Like their for-profit brethren, many non-profits understand that using social media can help them reach and engage their audience, create momentum and build community.
However, there’s uncertainty around how to create a sustainable social media campaign, although the tools are plentiful and often free.
Here are 21 ways non-profits can leverage social media:
6 Ways to Optimize Your Blog for Search Engines
Are you looking to get your blog highly ranked on Google?
Would you like some tips to help your blog appear for specific keywords? If so, keep reading…
Why Search Matters for Blogs
In an earlier article, I talked about the importance of blogging and search engine rankings. However, once you’ve got the blog up and running, the next thing to do is to start optimizing your posts for the search engines. Although search engine optimization (SEO) can be overwhelming to the newcomer, once you understand a few basic concepts, you’ll soon find it’s really not that difficult.
