social media how toDo you have a business blog?

Are you happy with the marketing role your blog plays?

Many businesses consider blogs “a cost of doing business,” or code for “We’re not sure what it does but we’re afraid to stop doing it.”

In this article I will explore why and how to make your blog the hub of your content marketing plan?

Why make your blog your content marketing hub?

To put a slightly different spin on what Chris Brogan says, blogs are your home base; they are at the center of your content marketing system.

Whether you’re a small business or a Fortune 100 company, blogs should be at the heart of your content marketing because blogs fuel social media, search optimization and the sales process.

The top five reasons to use a blog as your content hub are:

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Are you looking for some good blogs to read? Look no further!

Our fifth-annual social media blog contest generated over 750 nominations.

Our panel of social media experts carefully reviewed the nominees and finalists, analyzing the quality of their content, the frequency of posts and reader involvement (among other things).

With that in mind, here are 10 blogs that need to be at the top of your reading list.

#1: Social Fresh

Social Fresh, the brainchild of Jason Keath, provides quality social media content from a community of bloggers.

social fresh1

Social Fresh is an excellent blog with an engaging editorial calendar.

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social media how toDo you want to be a more successful blogger?

Are you keeping up with the newest developments in blogging?

Whether you are new to blogging or you have been blogging for years, you will find insight in this article.

It covers 26 blogging essentials, in an A–Z tour of the blogosphere.

Each one has a full explanation, along with a link to further reading in case you want to know more.

Note: For simplicity’s sake, I assume you’re using WordPress as your blogging platform. Many of these essentials, though, apply to other blogging platforms as well.

#1: Akismet: Anti-Spam Plugin

One problem that every blog faces is spam. Shady Internet marketers will attempt to promote their products through spam comments and trackbacks, which create a poor impression for your readers. (Imagine seeing a building covered in graffiti and scrappy posters: it wouldn’t give you much confidence in the company that owns the building.)

Some hapless bloggers spend hours every month deleting a never-ending stream of spam. But Akismet, a powerful anti-spam plugin, will do all the hard work for you. By stopping spam comments and trackbacks, Akismet ensures that your blog comments section always looks attractive and welcoming to readers. As they explain:

Akismet monitors millions of blogs and forums, watching the methods and tricks used by spammers in real time. We know all about their spambots, comment factories, buffer sites and social engineering tricks.

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social media how toIs your blog slow?

Do you want to improve the experience for readers?

In this world of instant gratification, speed of content delivery really can impact your business.

Keep reading to discover ways to increase the speed of your website.

Why Website Speed Is Important

First impressions matter.

One way to see how fast your website is loading is to use Pingdom.

speed test

With Pingdom, you identify what areas of a web page are fast, slow or too big, what best practices you're not following and so on.

When new visitors come to your site, the first thing they notice is the load speed and then the design.

Even if you have a fantastic website, if your page doesn’t load fast enough, visitors might leave before they see your website design.

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social media how toDo you have more than one person writing for your blog?

There are a number of unique challenges when it comes to writing content for multi-author blogs.

For example, you may be in a position where you need to give feedback to your contributors, or you may be wondering how to leverage the audiences of your individual writers to drive more overall traffic to your blog.

Here are 4 power tips you can implement on your blog to make sure your writers get the feedback they need and provide your blog maximum exposure at the same time.

#1: Use a Screenshot Utility to Provide Feedback to Writers

On a typical WordPress blog, you can see a revision history for any given article. That’s a list of versions of the article being written, based on incremental changes that are made from one version to the next.

revision history

Revision history for a WordPress blog article.

The trouble is, although these versions give you the time and date that changes were made, they don’t tell you the actual changes that were made.

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social media expert interviewIn this video I interview Pat Flynn, founder of Smart Passive Income.

Pat tells the story behind his successful online business and shares the importance of the role podcasting plays in connecting with his blog audience. You’ll also discover why podcasting adds value to your online presence.

Be sure to check out the takeaways below after you watch the video.

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social media how toDo you blog?

Facebook has released a highly comprehensive plugin for WordPress.

With the new plugin, you can perform sophisticated auto-publishing to your Timeline and add many Facebook features to your self-hosted WordPress blog. (This plugin does not work on blogs hosted on WordPress.com.)

This makes advanced Facebook social sharing features accessible to everyone.

This detailed article tells you how to install and use this powerful plugin.

#1: Install the Facebook Plugin on Your Blog

From inside your WordPress admin dashboard, go to the Plugin section and search for “Facebook.” The Facebook plugin for WordPress should appear at the top of the search results.

install plugins

Search for the word "Facebook" and the right plugin will be the first to appear in the search results.

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Are you looking for some good blogs to read? Look no further!

Our third-annual social media blog contest generated nearly 600 nominations (almost twice as many as last year’s contest).

Our panel of social media experts carefully reviewed the nominees and finalists, analyzing the quality of their content, the frequency of posts and reader involvement (among other things).

With that in mind, here are ten blogs that need to be at the top of your reading list.

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social media toolsBlogs can be powerful marketing tools. Blogging can also be a highly demanding endeavor.

Even the most prolific writers can find themselves with a serious case of “blogger’s block.”

When blogger’s block strikes, some basic keyword research can provide a fresh batch of blog post ideas.

A series of posts written around related keywords can also look good in the eyes of the search engines or prospects.

Using Keyword Tools to Brainstorm Blog Post Topics

#1: Google Related Searches

There are a number of tools that can uncover related keywords and ideas for possible blog topics.

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