Would you like your blog to bring in more leads for your business?
You already know you need to create awesome blog content, but there’s more to business blogging than just that.
You also need to include a few tactics to help you bring in the leads you want.
Here are some useful tactics to entice and capture leads used by top marketing business blogs!
#1: Place Opt-In Forms Around Your Blog Content
There are several areas on your blog that you can use to introduce visitors to calls to action such as free trials, free consultations or a simple mailing list opt-in form. These areas include your header, sidebar, the end of blog posts, your About page and your footer.
Unbounce, a landing page software creator, encourages people to try their software or sign up for their mailing list in their sidebar and post footers.
Are you happy with the marketing role your blog plays?
Many businesses consider blogs “a cost of doing business,” or code for “We’re not sure what it does but we’re afraid to stop doing it.”
In this article I will explore why and how to make your blog the hub of your content marketing plan?
Why make your blog your content marketing hub?
To put a slightly different spin on what Chris Brogan says, blogs are your home base; they are at the center of your content marketing system.
Are you looking for some good blogs to read? Look no further!
Our fourth-annual social media blog contest generated over 750 nominations.
Our panel of social media experts carefully reviewed the nominees and finalists, analyzing the quality of their content, the frequency of posts and reader involvement (among other things).
With that in mind, here are 10 blogs that need to be at the top of your reading list.
#1: Social Fresh
Social Fresh, the brainchild of Jason Keath, provides quality social media content from a community of bloggers.
Are you keeping up with the newest developments in blogging?
Whether you are new to blogging or you have been blogging for years, you will find insight in this article.
It covers 26 blogging essentials, in an A–Z tour of the blogosphere.
Each one has a full explanation, along with a link to further reading in case you want to know more.
Note: For simplicity’s sake, I assume you’re using WordPress as your blogging platform. Many of these essentials, though, apply to other blogging platforms as well.
#1: Akismet: Anti-Spam Plugin
One problem that every blog faces is spam. Shady Internet marketers will attempt to promote their products through spam comments and trackbacks, which create a poor impression for your readers. (Imagine seeing a building covered in graffiti and scrappy posters: it wouldn’t give you much confidence in the company that owns the building.)
Some hapless bloggers spend hours every month deleting a never-ending stream of spam. But Akismet, a powerful anti-spam plugin, will do all the hard work for you. By stopping spam comments and trackbacks, Akismet ensures that your blog comments section always looks attractive and welcoming to readers. As they explain:
Akismet monitors millions of blogs and forums, watching the methods and tricks used by spammers in real time. We know all about their spambots, comment factories, buffer sites and social engineering tricks.
Do you want to improve the experience for readers?
In this world of instant gratification, speed of content delivery really can impact your business.
Keep reading to discover ways to increase the speed of your website.
Why Website Speed Is Important
First impressions matter.
One way to see how fast your website is loading is to use Pingdom.
When new visitors come to your site, the first thing they notice is the load speed and then the design.
There are a number of unique challenges when it comes to writing content for multi-author blogs.
For example, you may be in a position where you need to give feedback to your contributors, or you may be wondering how to leverage the audiences of your individual writers to drive more overall traffic to your blog.
Here are 4 power tips you can implement on your blog to make sure your writers get the feedback they need and provide your blog maximum exposure at the same time.
#1: Use a Screenshot Utility to Provide Feedback to Writers
On a typical WordPress blog, you can see a revision history for any given article. That’s a list of versions of the article being written, based on incremental changes that are made from one version to the next.
In this video I interview Pat Flynn, founder of Smart Passive Income.
Pat tells the story behind his successful online business and shares the importance of the role podcasting plays in connecting with his blog audience. You’ll also discover why podcasting adds value to your online presence.
Be sure to check out the takeaways below after you watch the video.