6 Ways to Grow Your Blog Audience

social media how toDo you want to attract more readers to your blog?

Looking for ways to keep visitors coming back for more?

Creating great blog posts won’t get you results unless you have an audience that reads and engages with them.

In this article I’ll share six ways to grow your blog audience and turn first-time visitors into devoted readers.

six ways to grow your blog audience

Discover six ways to grow your blog audience.



How to Craft Headlines That Draw People to Your Content

social media how toDo your headlines capture the attention of the right people?

Need some good ideas to enhance your headlines?

A great headline gets your audience to stop, read and share your content.

In this article you’ll discover four ways to craft stronger headlines to engage your readers.

Why Headlines Are Critical

Every marketer is looking for ways to get his or her content noticed on social media. This is particularly important for small businesses that lack the budget to support every piece of content with advertising and other paid marketing tactics.

To capture your audience’s time and attention, you need a strong headline. As David Ogilvy famously said, “On average, only 1 out of 5 readers gets beyond your headline.”

craft headlines that draw people to content

Discover how to craft headlines that draw people to your content.



39 Blogging Tips From the Pros

social media how toAre you looking for the latest blogging tactics?

Do you want to know what the blogging pros are doing today?

Keeping up with the latest social media changes is not always easy, and your blogging tactics may need to be refreshed.

We asked 39 blogging pros to share the best blogging tips and tactics worth doing today.

Here’s what they have to say.

#1: Turn Google Hangouts On Air Into Mini-Courses in a Blog

martin shervington

Martin Shervington

Since I launched PlusYourBusiness, I’ve focused on one main tactic: include as rich a multimedia experience on the blog posts as I can, while remaining useful.

One of the best ways I’ve found to do this is to take an interview and structure it into a mini-course.

So, this is what I do regularly:

Run a Google Hangout On Air. For example, an interview with someone in social media or social SEO.

hangouts on air homepage

Run a Google Hangout On Air and then turn it into a mini-course on your blog.



5 Creative Ways to Drive More Traffic to Your Blog Posts

social media how toDo you want more traffic to your blog?

Are you struggling to catch the attention of more readers?

Does this sound familiar? You write an amazing piece of content. You made sure to craft an attention-grabbing headline. You share the link on Twitter, Facebook, even Google+.

Then you wait in breathless anticipation for your share count to skyrocket. Except it doesn’t.

Never fear, in this article you’ll find fresh ideas to generate buzz and get your posts noticed.

two prong

Use a two-pronged approach with a variety of platforms and different types of media to get your post shared. Image source: iStockPhoto.

Promote Your Article Across a “Wider” Variety of Platforms

Everyone is using Twitter, Facebook, Google+ and LinkedIn to promote their content. It’s tempting to focus only on these four networks because they have popularity and community numbers on their side.



Blogging Success: How to Create Content People Love

Do you want to drive more traffic to your website?

Would you like to create content that people would go crazy for?

To learn the secrets of attention-grabbing blog posts that generate traffic, I interview Michael Hyatt for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael StelznerThe Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Michael Hyatt, author of Platform: Get Noticed in a Noisy World, former CEO of Thomas Nelson Publishers, and the host of the This Is Your Life podcast.

Michael shares his experiences as a successful blogger and content creator.

You’ll learn why headlines and photos are the most attention-grabbing aspects of your articles.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher or Blackberry.



21 Business Blogging Tips From the Pros

social media how toDo you blog for your business?

Are you looking for exciting tips to streamline your blogging experience?

If so, keep reading.

We spoke with 21 top experts to find the hottest business blogging tips you need to know today.

Here they are…

#1: Treat Each of Your Articles as a Product

sme contributor leo widrich

Leo Widrich

Here is a tip that completely changed my blogging game recently. A friend sent me an email, stating that the quality of the posts on our Buffer blog was declining—and yes, she was right!

Since then, the whole team sat down and rethought our blogging strategy from scratch. What we came up with is something very simple, yet extremely powerful: Treat each of your articles as a product.

Since we started to do this, our traffic and our comments are going through the roof, and our overall feeling of happiness is too. Here are some of the points we derived from this:

  • A product is only useful if you know others want it. Validate an idea for a blog post in the same way. For example, before posting an article, we tweeted a question about whether anyone was interested in learning more about multitasking. The outcome? They sure were, and the post was a big hit.
  • A product is something that people would potentially pay for. Would they also pay for your articles? Simply starting to think, “Would anyone pay for reading this?“, immediately changed the quality. We started to add research on topics instead of just opinions, many more examples and in-depth coverage. That’s the only way we could provide value that someone might pay for (even though we don’t charge for it).
  • A product needs continual iteration. So does a blog post. Hit Publish, even if you have grammar mistakes, formatting errors and so forth. You can correct these things along the way. We had also neglected to reply to comments, which triggered less overall engagement such as tweets and shares. The simple solution—don’t!
box shipping in a warehouse

Treat each of your articles as a product. Image source: iStockphoto



How to Promote Your Blog With Social Media

social media how toAre you looking to use social media to promote your blog?

Sharing your blog posts on social media platforms like Twitter, Facebook, Google+ and even Tumblr can help your content gain significant exposure.

But each social media platform is distinct with different benefits and abilities. You need a simple process to tailor your social sharing to generate as much engagement as you can on each of these platforms.

Here’s a process you can use to ensure your posts get maximum mileage. Consider these steps and adapt them to the social platforms where you find your customers.



19 Ways to Build Relationships With Blog Comments

social media how toHave you ever left a comment on a blog?

How do you feel when the author replies?

As we’re all ushered into this age of social media, each and every one of us is looking for ways to form stronger relationships with our audience, especially with current and potential customers.

There are many ways to discuss how to cultivate and build relationships. I want to focus on blog comments—an often poorly understood and very underutilized tactic by individuals and businesses.

blog comment

Focus on your blog commenting strategy to build relationships.



5 Creative Tips to Increase Blog Traffic and Boost Your Business

social media how toDoes your business have a blog?

Is it working for you?

If you said “no,” I wouldn’t be surprised.

But it doesn’t need to be that way.

Keep reading to discover why many blogs fail and what you can do to boost your traffic and brand.

What’s Wrong With Blogs?

This platform, if done properly, can generate tremendous traffic, leads and sales for your business that you otherwise would not have had.

Unfortunately though, most businesses do not blog well. Why? Because they refuse to think like a consumer.

They refuse to tell consumers the answers to the questions they most want answered. And it is because of this approach we so often hear the phrase, “Yeah, our company tried blogging, but it didn’t work for us.”

I own a swimming pool company, and when the economy crashed in 2008, it was our blog that really saved our business.



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