How to Develop a Successful Multi-Author Blog

social media expert interviewIn this video I interview Joe Pulizzi, author of Managing Content Marketing, co-author of Get Content Get Customers and founder of the Content Marketing Institute.

Joe shares the story behind the Content Marketing Institute and explains why content marketing is not a fad and is here to stay.

You’ll also learn how a multi-author blog can help your business and what you need to know to develop one.

Be sure to check out the takeaways below after you watch the video.

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The 5 Pillars of Business Blogging Success

social media how toAre you looking for practical tips for blogging success? Are you wondering what to avoid? While my position is generally that there are no “rules” in blogging, there are best practices that will help your business blog succeed.

There are a lot of obvious elements you need to include to make a blog reader-friendly: quality, compelling content, good navigation, a contact page, an about page, focus and clarity about the subject of the blog… and there’s a lot of not-so-obvious or overlooked things that can really help make a blog stand out if they’re implemented.

While I do have my own list of do’s and don’ts included, I decided to get input from other smart, savvy bloggers. I posted a request on LinkedIn Answers and received many great do’s and don’ts. I’ve grouped the tips into five categories: Planning, Content, Design, Marketing and Engagement.

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6 Ways to Constantly Produce Quality Blog Content

social media how toAre you suffering from blogger’s block? Is it hard to find time to create content for your blog?  If so, look no further.  This article lists some easy-to-implement tips to help you get over the hump.

But first, there’s a big myth (and it may be your roadblock) that needs attention.

The Myth:  I Have No Time to Blog

Every now and then I poll my blog readers and ask about their challenges with blogging. Without fail, most people say that their number-one challenge is that they don’t have time to write on their blog.  Frankly, I think that is a false problem because you make time for what’s important.

I suggest reframing the challenge from “I don’t have time to write on my blog” to “I make time to market my business.”  In the context of your business, blogging is a marketing tool.

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3 Simple Steps for Creating Social Media Visibility

social media how toIt’s been said visibility equals opportunity.

No matter how great your product, service or business is, if your prospective customer can’t find you on the web, it’s like you don’t exist.

As you know, anyone who has access to the Internet (at last count, there were 1.8 billion people), uses it to find solutions to their problems.

Here’s a three-step formula to get you started creating a visible presence on the web, resulting in more opportunities for your business: leads, prospects, sales, media queries, speaking gigs and joint ventures.

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