How to Grow a Mega-Blog: Insights From Zen Habits

social media expert interviewIn this video I interview Leo Babauta, the founder of the successful blog Zen Habits and author of two books: The Power of Less and Focus.

Leo talks about the story behind growing Zen Habits to over 210,000 subscribers.  And he also shares how to simplify life and focus on things that matter most to get more done while doing less.

Be sure to check out the takeaways below after you watch the video.

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How Bloggers Can Use Book Reviews to Connect With Experts

social media how toAre you looking to get the attention of experts in your industry?

Who writes the books your readers like to read? Experts do. And when these professionals share their knowledge in a new book, there’s one thing they highly covet—book reviews.

In this article I’ll share the power of a book review and how you might be able to review a brand-new book.

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17 Ways to Grow Your Blog From Top Bloggers

social media how toDo you want to grow your blog? Are you looking for new ways to attract and retain more readers? We asked the finalists of our Top 10 Social Media Blogs contest for their best tips on how to grow your list of blog subscribers.

Here are their best tips. I think you’ll agree there are some excellent ideas here.

#1: Be Active in Other Communities First

Here’s what Mitch Joel, author of Six Pixels of Separation and the blog at Twist Image, recommends:

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26 Ways to Enhance Your Blog Content

social media how toDo you blog? Are you looking for actionable tips to improve your content?

What follows are 26 tips, from A-Z, related to the craft of blog writing and a number of critical factors that will help to ensure the production of high-quality posts.

#1: Attribution

“Links are the currency of the web,” writes Jonathan Bailey. “If you use someone else’s content, whether licensed directly or through fair use, it’s important to be sure to provide a clickable link to the original site if at all possible. This not only helps visitors to your site find the original work, but it also provides SEO benefits for the creator of the content and guards against your site being mistaken by the search engines as the original work.”

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7 Blogging Tips From Top Bloggers

social media how toIf you’ve been following the boom of social media marketing, you already know blogging is an essential ingredient to any social media strategy. Are you unsure about what to write, when to post, how to grow your subscribers and how to keep them coming back for more? If you’ve had any of these concerns, you’re not alone!

To help you take your blog to an entirely new level, here are 7 tips from the best-of-the-best in the blogging and social media arena. Every expert below has created a thriving blog with tens of thousands of subscribers who engage with their posts on a regular basis. If you want to know how to create and grow a successful blog, make sure to take notes (and take action)!

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11 Ways to Improve Your Blog Posts With Interviews

social media how toIf you’re reading this, you likely understand the importance of good content. You know the formula: valuable content = influence = social reach = traffic = more reach… and so on. But do you know the secret to great content?

As marketers, we often look for the next big tool to differentiate ourselves. But did you know the most powerful content-creative tool was invented long before social media? It doesn’t involve keeping a Kodak Zi8 in your pocket, either. And you don’t need a fancy new Twitter strategy or some snazzy FBML.

The most powerful content tool is also the oldest. It’s the tool that brought us some of the most compelling moments in history—from fallen leaders to pop-culture confessions. It’s the tool that made Oprah arguably one of the most powerful brands on the planet. And the same one that Barbara Walters used to reach the most influential people of our time.

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The 5 Pillars of Business Blogging Success

social media how toAre you looking for practical tips for blogging success? Are you wondering what to avoid? While my position is generally that there are no “rules” in blogging, there are best practices that will help your business blog succeed.

There are a lot of obvious elements you need to include to make a blog reader-friendly: quality, compelling content, good navigation, a contact page, an about page, focus and clarity about the subject of the blog… and there’s a lot of not-so-obvious or overlooked things that can really help make a blog stand out if they’re implemented.

While I do have my own list of do’s and don’ts included, I decided to get input from other smart, savvy bloggers. I posted a request on LinkedIn Answers and received many great do’s and don’ts. I’ve grouped the tips into five categories: Planning, Content, Design, Marketing and Engagement.

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How to Develop a Social Media Content Strategy

social media how toDo you have a social media strategy? Does it involve content? Should it?

The other day I drove past a local convenience store that makes most of its profit from beer, Slush Puppies and beef jerky (not that there’s anything wrong with that). A big sign out front asked passers-by to Like them on Facebook.

“It’s official,” I thought. “Now every business in America has a Facebook page.”

Unfortunately, few businesses actually have a strategy for their Facebook page, or for the rest of their social media activity. They tweet, blog and set up a Facebook business page out of fear of being left behind, rather than as a way to engage their audience.

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5 Ways to Make Your Blog Posts Outstanding

social media how toAre your blog posts just “okay”? Want to make them great? If so, keep reading.

A great blog post respects the needs of three distinct entities. It educates and informs your audience (your subscribers and visitors), optimizes for the search engines and sufficiently energizes you so that you do a good job creating it.

Every blog post should address the following five components to ensure it hits the mark for your audience, the search engines and you.

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