How to Ensure Your Future Blog Posts Are Popular


social media how toAre you struggling to come up with blog posts that attract the right type of visitors?

Are you unsure where to turn for new article ideas?

In this article I’ll show you how to make sure your future articles are the ones your audience is really interested in.

Here’s a hint how: your social connections can help you discover the topics that will perform well on your business blog.

hot topic

Invest in writing about the topics that are most likely to appeal to your target audience. Image source: iStockPhoto.

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26 Ways to Create Engaging Content


social media how toAre you looking to create content that engages?

Does your content connect with people and encourage them to engage?

In this article I’ll show you 26 ways to make content that engages people, in an A-Z guide of tips.

#1: Authors Matter

Written content doesn’t exist without authors, whether constructing 140-character posts or 1000-word articles.  Not only do you want people who can write well (e.g., clear points, proper spelling and grammar, active voice), you need writers and team members who can think strategically about the content that will resonate most with your audience.

content creation

Creating good content is important for social media engagement.

We’ll talk about more specifics as we go down the list. For now, think strategy.

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How to Generate More Leads With Your Blog: 5 Tips


social media how toDoes your business have a blog?

Would you like your blog to bring in more leads for your business?

You already know you need to create awesome blog content, but there’s more to business blogging than just that.

You also need to include a few tactics to help you bring in the leads you want.

Here are some useful tactics to entice and capture leads used by top marketing business blogs!

#1: Place Opt-In Forms Around Your Blog Content

There are several areas on your blog that you can use to introduce visitors to calls to action such as free trials, free consultations or a simple mailing list opt-in form. These areas include your header, sidebar, the end of blog posts, your About page and your footer.

Unbounce, a landing page software creator, encourages people to try their software or sign up for their mailing list in their sidebar and post footers.

unbounce options

Unbounce has lead generating calls to action in their sidebar.

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7 Tips for Making Your Blog a Content Marketing Magnet


social media how toDo you have a business blog?

Are you happy with the marketing role your blog plays?

Many businesses consider blogs “a cost of doing business,” or code for “We’re not sure what it does but we’re afraid to stop doing it.”

In this article I will explore why and how to make your blog the hub of your content marketing plan?

Why make your blog your content marketing hub?

To put a slightly different spin on what Chris Brogan says, blogs are your home base; they are at the center of your content marketing system.

Whether you’re a small business or a Fortune 100 company, blogs should be at the heart of your content marketing because blogs fuel social media, search optimization and the sales process.

The top five reasons to use a blog as your content hub are:

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26 Essentials for Blogging Success: What You Need to Know


social media how toDo you want to be a more successful blogger?

Are you keeping up with the newest developments in blogging?

Whether you are new to blogging or you have been blogging for years, you will find insight in this article.

It covers 26 blogging essentials, in an A–Z tour of the blogosphere.

Each one has a full explanation, along with a link to further reading in case you want to know more.

Note: For simplicity’s sake, I assume you’re using WordPress as your blogging platform. Many of these essentials, though, apply to other blogging platforms as well.

#1: Akismet: Anti-Spam Plugin

One problem that every blog faces is spam. Shady Internet marketers will attempt to promote their products through spam comments and trackbacks, which create a poor impression for your readers. (Imagine seeing a building covered in graffiti and scrappy posters: it wouldn’t give you much confidence in the company that owns the building.)

Some hapless bloggers spend hours every month deleting a never-ending stream of spam. But Akismet, a powerful anti-spam plugin, will do all the hard work for you. By stopping spam comments and trackbacks, Akismet ensures that your blog comments section always looks attractive and welcoming to readers. As they explain:

Akismet monitors millions of blogs and forums, watching the methods and tricks used by spammers in real time. We know all about their spambots, comment factories, buffer sites and social engineering tricks.

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7 Effortless Ways to Find New Ideas for Your Blog


social media how toAre you struggling to come up with articles for your blog?

Are you looking for ways to generate new content ideas?

To keep your blog audience engaged, you need to continually generate new content.

In this article I’ll show you 7 easy ways to help you find new and interesting content ideas for your business blog.

#1: Look Into Bottlenose

Bottlenose provides live social intelligence for you by analyzing activity across all of the major social networks. It allows you to “surf the stream” and discover what’s trending in social media in real time.

To discover what’s popular right now on the various social networks, use the free Bottlenose Search.

Here’s how:

  1. Open Bottlenose Search.
  2. Type your topic directly into the search bar OR select a popular topic from the list that’s provided.

    bottlenose search

    Bottlenose searches for real-time mentions of your topic in social media.

  1. The Now tab will show Top Trending Links, Trending Topics, Recent Comments and Recent Images. The articles you discover through these links can serve as inspiration for topic ideas for your own blog content.

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3 Ways to Create Highly Valuable Blog Content


social media how toDo you struggle coming up with content ideas for your blog?

Or maybe you create plenty of blog posts, but they get few views and even less engagement?

If you find that creating engaging content is challenging, keep reading.

This article will identify some of the best tips, tools and tactics for creating blog content that helps grow your business.

#1: Be the resource your customers really need

What’s your ideal customer’s biggest problem? Your blog is not about your business, it’s about your customers.

If you want to attract and engage your prospects and lead them down the sales funnel, you need to focus on them and their problems.

The more you create content that helps your prospects succeed, the more engaged they’ll become with your blog.

So how do you know what your audience is struggling with?

Ask.

If you’ve been in business for a while, chances are you already know a lot of what your customers are struggling with.

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4 Ways to Create Content That Sells


social media how toLet me just cut to the chase here: When it comes to business blogging, there is content, and then there is content that sells.

Ask any business owner or marketer which they’d prefer and the obvious answer would be the latter.

The fact is, all the business blogging in the world doesn’t help a bit if it’s not increasing sales. Make no mistake—a business is a business and it needs to make money.

In this article I’ll discuss 4 ways companies can create blog content to bring in more sales. Adapt the principles here to your industry or niche to get more business with your company’s blog.

Here goes…

#1: Teach With Story and Sell With Subtleness

Of all the things I’m going to discuss in this article, teaching with story and selling with subtleness is really the most important. It’s incredibly underutilized by businesses around the world.

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7 Ways to Increase Your Blog Visibility With Social Sharing


social media how toAre you looking to drive more traffic to your blog content?

Social sharing is critical.

But how can you make your content as shareable as possible?

Follow this process, and consider the following 7 tips.

#1: Identify Your Most Popular Posts and Keywords

Take stock of your current content. What topics are already popular with your audience?

Look at your top content and keywords in Google Analytics. If you’re using a social sharing plugin like Shareaholic or Digg Digg, you may be able to get some free analytics on your most popular content that can help you learn what your audience wants.

Examine what isn’t getting shared and start to think about how you can replicate the success of the proven winners.

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