4 Ways to Create Content That Sells

social media how toLet me just cut to the chase here: When it comes to business blogging, there is content, and then there is content that sells.

Ask any business owner or marketer which they’d prefer and the obvious answer would be the latter.

The fact is, all the business blogging in the world doesn’t help a bit if it’s not increasing sales. Make no mistake—a business is a business and it needs to make money.

In this article I’ll discuss 4 ways companies can create blog content to bring in more sales. Adapt the principles here to your industry or niche to get more business with your company’s blog.

Here goes…

#1: Teach With Story and Sell With Subtleness

Of all the things I’m going to discuss in this article, teaching with story and selling with subtleness is really the most important. It’s incredibly underutilized by businesses around the world.

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7 Ways to Increase Your Blog Visibility With Social Sharing

social media how toAre you looking to drive more traffic to your blog content?

Social sharing is critical.

But how can you make your content as shareable as possible?

Follow this process, and consider the following 7 tips.

#1: Identify Your Most Popular Posts and Keywords

Take stock of your current content. What topics are already popular with your audience?

Look at your top content and keywords in Google Analytics. If you’re using a social sharing plugin like Shareaholic or Digg Digg, you may be able to get some free analytics on your most popular content that can help you learn what your audience wants.

Examine what isn’t getting shared and start to think about how you can replicate the success of the proven winners.

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How to Use Content to Increase Your Sales

social media expert interviewIn this video I interview Marcus Sheridan, the founder of The Sales Lion and River Pools and Spas.

Marcus shares the content strategy he used to increase sales for his pool business.  He shows the connection between your blog content and your business growth.

You’ll also discover why content is the soul of your business and is the best sales tool you own.

Be sure to check out the takeaways below after you watch the video.

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5 Reasons Your Business Should Be Blogging

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Does your business blog?

Have you been thinking it might be time to consider a blog, but aren’t sure (a) you can pull it off and (b) it will provide value?

Keep reading. This article will help you (or someone you know) understand the value of a business blog.

Is Google the Only Reason to Blog?

I have a question for you, and it’s a serious one: If you never garnered another single visitor to your company blog through search engine optimization (SEO), would you still have one?

For many, especially execs who don’t necessarily “get it” when it comes to content marketing, the answer would be, “No way!”

But for those persons and companies that have watched the magic of blogging and its effect beyond SEO, the answer would be a resounding, “Of course!”

That’s what this article is all about. There’s much more to having a company blog than just getting more visitors to your website because Google decided to send them there.

In fact, here are 5 other powerful reasons why you should be blogging, and I look forward to hearing what you would add in the comments section at the end.

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5 Tips for Creating Shareable Blog Content

social media how toIs your blog feeling a bit flat? Are you looking to attract more of the right kinds of people to your content?

If you struggle to attract a steady stream of quality readers to your blog, you’re not alone. The good news is that your blog isn’t a lost cause.

There are many smart strategies you can use to create compelling, bite-sized content your readers will devour—and share like crazy.

The secret is to tap into the power, speed and instant accessibility of social media. Here are 5 simple, foolproof ideas you can put into action TODAY:

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5 Tips for Creating Video and Audio Content With Your iPhone

social media how toIf you could create and manage an entire video blog using nothing other than an iPhone, would you?

If you’re interested in learning how to capture audio, pictures and video with nothing but an iPhone, keep reading.

Multimedia Content With an iPhone?

This is what I’ve been doing with my TalkingWithTom project this year. I’ve been interviewing digital thought leaders and then sharing those video interviews once a week.

And I’m creating the ENTIRE BLOG using just an iPhone.

The best part of the deal is I’ve learned a lot about what an iPhone can and cannot do. Along the way, my iPhone has become one of my favorite blog content creation tools.

In fact, I’m now using it in ways I had never envisioned when I purchased it last year.

In this article I’ll share 5 tips and tricks that will help you use your iPhone for capturing audio, photographs and video.

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5 Tips for Driving Facebook Fans to Your Website

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Are your Facebook fans frequenting your website? Do you want them to?

Keep reading for five ways to drive traffic from Facebook to your company website.

Thoughts on Facebook

While Facebook has become an increasingly significant communication medium, for many businesses and organizations, their website remains the primary consumer touch point.

So what do you do if you want to get your Facebook audience to engage more on your brand site?

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How to Grow a Mega-Blog: Insights From Zen Habits

social media expert interviewIn this video I interview Leo Babauta, the founder of the successful blog Zen Habits and author of two books: The Power of Less and Focus.

Leo talks about the story behind growing Zen Habits to over 210,000 subscribers.  And he also shares how to simplify life and focus on things that matter most to get more done while doing less.

Be sure to check out the takeaways below after you watch the video.

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How Bloggers Can Use Book Reviews to Connect With Experts

social media how toAre you looking to get the attention of experts in your industry?

Who writes the books your readers like to read? Experts do. And when these professionals share their knowledge in a new book, there’s one thing they highly covet—book reviews.

In this article I’ll share the power of a book review and how you might be able to review a brand-new book.

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