Are you happy with the marketing role your blog plays?
Many businesses consider blogs “a cost of doing business,” or code for “We’re not sure what it does but we’re afraid to stop doing it.”
In this article I will explore why and how to make your blog the hub of your content marketing plan?
Why make your blog your content marketing hub?
To put a slightly different spin on what Chris Brogan says, blogs are your home base; they are at the center of your content marketing system.
Are you keeping up with the newest developments in blogging?
Whether you are new to blogging or you have been blogging for years, you will find insight in this article.
It covers 26 blogging essentials, in an A–Z tour of the blogosphere.
Each one has a full explanation, along with a link to further reading in case you want to know more.
Note: For simplicity’s sake, I assume you’re using WordPress as your blogging platform. Many of these essentials, though, apply to other blogging platforms as well.
#1: Akismet: Anti-Spam Plugin
One problem that every blog faces is spam. Shady Internet marketers will attempt to promote their products through spam comments and trackbacks, which create a poor impression for your readers. (Imagine seeing a building covered in graffiti and scrappy posters: it wouldn’t give you much confidence in the company that owns the building.)
Some hapless bloggers spend hours every month deleting a never-ending stream of spam. But Akismet, a powerful anti-spam plugin, will do all the hard work for you. By stopping spam comments and trackbacks, Akismet ensures that your blog comments section always looks attractive and welcoming to readers. As they explain:
Akismet monitors millions of blogs and forums, watching the methods and tricks used by spammers in real time. We know all about their spambots, comment factories, buffer sites and social engineering tricks.
Are you looking for ways to generate new content ideas?
To keep your blog audience engaged, you need to continually generate new content.
In this article I’ll show you 7 easy ways to help you find new and interesting content ideas for your business blog.
#1: Look Into Bottlenose
Bottlenose provides live social intelligence for you by analyzing activity across all of the major social networks. It allows you to “surf the stream” and discover what’s trending in social media in real time.
To discover what’s popular right now on the various social networks, use the free Bottlenose Search.
- Open Bottlenose Search.
- Type your topic directly into the search bar OR select a popular topic from the list that’s provided.
- The Now tab will show Top Trending Links, Trending Topics, Recent Comments and Recent Images. The articles you discover through these links can serve as inspiration for topic ideas for your own blog content.
Or maybe you create plenty of blog posts, but they get few views and even less engagement?
If you find that creating engaging content is challenging, keep reading.
This article will identify some of the best tips, tools and tactics for creating blog content that helps grow your business.
#1: Be the resource your customers really need
What’s your ideal customer’s biggest problem? Your blog is not about your business, it’s about your customers.
If you want to attract and engage your prospects and lead them down the sales funnel, you need to focus on them and their problems.
The more you create content that helps your prospects succeed, the more engaged they’ll become with your blog.
So how do you know what your audience is struggling with?
Ask any business owner or marketer which they’d prefer and the obvious answer would be the latter.
The fact is, all the business blogging in the world doesn’t help a bit if it’s not increasing sales. Make no mistake—a business is a business and it needs to make money.
In this article I’ll discuss 4 ways companies can create blog content to bring in more sales. Adapt the principles here to your industry or niche to get more business with your company’s blog.
#1: Teach With Story and Sell With Subtleness
Social sharing is critical.
But how can you make your content as shareable as possible?
Follow this process, and consider the following 7 tips.
#1: Identify Your Most Popular Posts and Keywords
Take stock of your current content. What topics are already popular with your audience?
Look at your top content and keywords in Google Analytics. If you’re using a social sharing plugin like Shareaholic or Digg Digg, you may be able to get some free analytics on your most popular content that can help you learn what your audience wants.
Marcus shares the content strategy he used to increase sales for his pool business. He shows the connection between your blog content and your business growth.
You’ll also discover why content is the soul of your business and is the best sales tool you own.
Be sure to check out the takeaways below after you watch the video.
Does your business blog?
Have you been thinking it might be time to consider a blog, but aren’t sure (a) you can pull it off and (b) it will provide value?
Keep reading. This article will help you (or someone you know) understand the value of a business blog.
Is Google the Only Reason to Blog?
I have a question for you, and it’s a serious one: If you never garnered another single visitor to your company blog through search engine optimization (SEO), would you still have one?
For many, especially execs who don’t necessarily “get it” when it comes to content marketing, the answer would be, “No way!”
That’s what this article is all about. There’s much more to having a company blog than just getting more visitors to your website because Google decided to send them there.
If you struggle to attract a steady stream of quality readers to your blog, you’re not alone. The good news is that your blog isn’t a lost cause.
There are many smart strategies you can use to create compelling, bite-sized content your readers will devour—and share like crazy.