Ask any business owner or marketer which they’d prefer and the obvious answer would be the latter.
The fact is, all the business blogging in the world doesn’t help a bit if it’s not increasing sales. Make no mistake—a business is a business and it needs to make money.
In this article I’ll discuss 4 ways companies can create blog content to bring in more sales. Adapt the principles here to your industry or niche to get more business with your company’s blog.
#1: Teach With Story and Sell With Subtleness
Social sharing is critical.
But how can you make your content as shareable as possible?
Follow this process, and consider the following 7 tips.
#1: Identify Your Most Popular Posts and Keywords
Take stock of your current content. What topics are already popular with your audience?
Look at your top content and keywords in Google Analytics. If you’re using a social sharing plugin like Shareaholic or Digg Digg, you may be able to get some free analytics on your most popular content that can help you learn what your audience wants.
Marcus shares the content strategy he used to increase sales for his pool business. He shows the connection between your blog content and your business growth.
You’ll also discover why content is the soul of your business and is the best sales tool you own.
Be sure to check out the takeaways below after you watch the video.
Does your business blog?
Have you been thinking it might be time to consider a blog, but aren’t sure (a) you can pull it off and (b) it will provide value?
Keep reading. This article will help you (or someone you know) understand the value of a business blog.
Is Google the Only Reason to Blog?
I have a question for you, and it’s a serious one: If you never garnered another single visitor to your company blog through search engine optimization (SEO), would you still have one?
For many, especially execs who don’t necessarily “get it” when it comes to content marketing, the answer would be, “No way!”
That’s what this article is all about. There’s much more to having a company blog than just getting more visitors to your website because Google decided to send them there.
If you struggle to attract a steady stream of quality readers to your blog, you’re not alone. The good news is that your blog isn’t a lost cause.
There are many smart strategies you can use to create compelling, bite-sized content your readers will devour—and share like crazy.
If you’re interested in learning how to capture audio, pictures and video with nothing but an iPhone, keep reading.
Multimedia Content With an iPhone?
This is what I’ve been doing with my TalkingWithTom project this year. I’ve been interviewing digital thought leaders and then sharing those video interviews once a week.
And I’m creating the ENTIRE BLOG using just an iPhone.
The best part of the deal is I’ve learned a lot about what an iPhone can and cannot do. Along the way, my iPhone has become one of my favorite blog content creation tools.
In fact, I’m now using it in ways I had never envisioned when I purchased it last year.
Are your Facebook fans frequenting your website? Do you want them to?
Keep reading for five ways to drive traffic from Facebook to your company website.
Thoughts on Facebook
While Facebook has become an increasingly significant communication medium, for many businesses and organizations, their website remains the primary consumer touch point.
So what do you do if you want to get your Facebook audience to engage more on your brand site?