6 Ways to Grow Your Blog Audience

social media how toDo you want to attract more readers to your blog?

Looking for ways to keep visitors coming back for more?

Creating great blog posts won’t get you results unless you have an audience that reads and engages with them.

In this article I’ll share six ways to grow your blog audience and turn first-time visitors into devoted readers.

six ways to grow your blog audience

Discover six ways to grow your blog audience.



Blogging Basics: How to Write Blog Posts People Love to Read

social media how toAre you blogging for business?

Do you want people to come back for more after reading your blog for the first time?

Write posts that people love to read! The way you develop, write and organize content determines whether or not readers are attracted to your blog posts. And it’s not hard to do if you have a process.

In this article you’ll discover nine steps to a well-written blog post. These tips will help you create posts that are easy for readers to follow and digest, and make them loyal fans of your blog.

write a blog post people love

Discover basics for writing a blog post people love.



4 Ways to Create an Engaging Blog Experience

social media how to

Is your blog engaging?

Does it keep readers coming back for more?

Readability, responsiveness and personalization are essential factors for a successful and highly viewed blog.

In this article I’ll share four ways to update your blog to improve the user experience.

a more engaging blog experience

Discover how to create a more engaging blog experience.



How to Become a Leader in Your Industry Using Social Media

social media how toAre you looking to establish credibility online?

Do you know how social media can help?

How and what you communicate on social media can position you as a trusted resource in your industry.

In this article I’ll show you how to effectively use social media to prove your place as an expert in your field.

become an industry leader using social media

Find out how to become a leader in your industry using social media.



How Researching Competitors Can Improve Your Blog Content

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Do you need ideas for blog topics?

Do you know what content performs best for your competitors?

When you know what content works for your competitors, you can use those topics to brainstorm ideas for your own blog articles.

In this article I’ll share five ways to research your competitors’ content and tools to help you do that.

#1: Identify the Most Shared Content

You and your competitors are trying to attract the same audience. If people are sharing content from competitors’ sites, there’s a good chance they’ll share similar content from your site as well. That’s why it’s important to research what content competitors are publishing and where they’re finding the most engagement.

competitor content research

Find out how to improve your content by researching your competitors’ content.



5 Ways to Find Blog Topics With Social Media

social media how toDo you need ideas for new blog topics?

Do you use social media to find them?

Social media conversations can lead to topics that feed your blog.

In this article I’ll share five ways you can use social media to find new blog topics your audience will love.

#1: Expand on Social Discussions 

Combining your social and blog efforts doesn’t have to be a one-way street. You can use them to play off of each other.

After you publish blog content, promote it on each of your social media channels. Tweet out a link to new (and old!) blog posts and ask for your audience’s opinion on the topic. Or post it to a LinkedIn group and ask the members for their thoughts.

When Copyblogger publishes an article on their website, they also create a discussion on LinkedIn asking for opinions on the blog post.

Their staff then checks in and engages with the commenters, asking for additional opinions or coming up with new questions to keep the conversation going.

copyblogger conversation update

Keep the conversation moving forward to get ideas for new blog topics.



How to Create Highly Shareable Blog Content Using Facebook

social media how toDo you want to create blog posts people can’t help but share?

Have you used Facebook to find content that’s most appealing to your readers?

You can write shareable blog posts by taking the time to understand what your audience really wants from you.

In this article you’ll discover four ways to find the ideas your fans want to discuss and share.

Why Shareable Blog Content Matters

If people aren’t compelled to share your blog content, it’s just not going to happen–Like buttons alone won’t cut it. Your content has to be remarkable enough to encourage sharing.

whole foods facebook blog post update

Whole Foods knows their audience values and shares blog posts that have recipes and shopping lists.



Getting Started With Blogging: 16 Resources to Boost Your Blog

social media how toAre you a business owner or professional with something to say?

Do you want to be considered an expert in your field?

Whether you are a marketing pro, business owner or professional, a blog could significantly boost your career or business.

In this article you’ll find all of the tips and resources you’ll need for getting started with blogging.

#1: Create Your Blog

There are a variety of blogging platforms; however, the only real option for a business blogger is WordPress. You want something that looks and feels professional, because your blog should be a reflection of your brand, mission and business. And these days, some business owners even opt out of a traditional website altogether in favor of a company blog.

If you haven’t already done so, you’ll want to register a domain and decide on hosting for your blog. Those who already have a company website may just need to add a blog. WordPress is easy to use and the site will basically walk you through the process. Sign up, choose your theme and you’re ready to go.

How to Choose a Domain Name: Although it’s likely you’ll use your name or the name of your company as your domain, there are other options. This post from Amy Lynn Andrews offers no-nonsense tips for naming your blog.

amy lynn andrews article

AmyLynnAdrews.com shows you how to pick your web address.



How to Create Written Content that Generates Leads

social media how to Do you need more leads?

Are you looking for creative ways to use your blog content to improve your conversion process?

In this article, you’ll discover how to identify and patch the weaker part of your funnel by writing the right type of content.

How Content Drives Leads

Written content works in many ways.

Some writing pulls your audience toward you, building awareness.

Other content builds trust and compels your audience to take action. In other words, content can be useful at strengthening different parts of the conversion funnel.

The “funnel” is just a metaphor for the path that visitors take on their way to becoming leads, starting with awareness and ending with action. If you’re not getting leads, it’s because there’s a weakness in your funnel.


Create the content you need to strengthen your conversion funnel. Image source: iStockphoto

What follows are many tips to help you generate more leads with your written content.



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