Is your blog engaging?
Does it keep readers coming back for more?
Readability, responsiveness and personalization are essential factors for a successful and highly viewed blog.
In this article I’ll share four ways to update your blog to improve the user experience.
Do you know how social media can help?
How and what you communicate on social media can position you as a trusted resource in your industry.
In this article I’ll show you how to effectively use social media to prove your place as an expert in your field.
Do you need ideas for blog topics?
Do you know what content performs best for your competitors?
When you know what content works for your competitors, you can use those topics to brainstorm ideas for your own blog articles.
In this article I’ll share five ways to research your competitors’ content and tools to help you do that.
#1: Identify the Most Shared Content
You and your competitors are trying to attract the same audience. If people are sharing content from competitors’ sites, there’s a good chance they’ll share similar content from your site as well. That’s why it’s important to research what content competitors are publishing and where they’re finding the most engagement.
Do you use social media to find them?
Social media conversations can lead to topics that feed your blog.
In this article I’ll share five ways you can use social media to find new blog topics your audience will love.
#1: Expand on Social Discussions
Combining your social and blog efforts doesn’t have to be a one-way street. You can use them to play off of each other.
After you publish blog content, promote it on each of your social media channels. Tweet out a link to new (and old!) blog posts and ask for your audience’s opinion on the topic. Or post it to a LinkedIn group and ask the members for their thoughts.
Their staff then checks in and engages with the commenters, asking for additional opinions or coming up with new questions to keep the conversation going.
Have you used Facebook to find content that’s most appealing to your readers?
You can write shareable blog posts by taking the time to understand what your audience really wants from you.
In this article you’ll discover four ways to find the ideas your fans want to discuss and share.
Why Shareable Blog Content Matters
If people aren’t compelled to share your blog content, it’s just not going to happen–Like buttons alone won’t cut it. Your content has to be remarkable enough to encourage sharing.
Do you want to be considered an expert in your field?
Whether you are a marketing pro, business owner or professional, a blog could significantly boost your career or business.
In this article you’ll find all of the tips and resources you’ll need for getting started with blogging.
#1: Create Your Blog
There are a variety of blogging platforms; however, the only real option for a business blogger is WordPress. You want something that looks and feels professional, because your blog should be a reflection of your brand, mission and business. And these days, some business owners even opt out of a traditional website altogether in favor of a company blog.
If you haven’t already done so, you’ll want to register a domain and decide on hosting for your blog. Those who already have a company website may just need to add a blog. WordPress is easy to use and the site will basically walk you through the process. Sign up, choose your theme and you’re ready to go.
How to Choose a Domain Name: Although it’s likely you’ll use your name or the name of your company as your domain, there are other options. This post from Amy Lynn Andrews offers no-nonsense tips for naming your blog.
Are you looking for creative ways to use your blog content to improve your conversion process?
In this article, you’ll discover how to identify and patch the weaker part of your funnel by writing the right type of content.
How Content Drives Leads
Written content works in many ways.
Some writing pulls your audience toward you, building awareness.
Other content builds trust and compels your audience to take action. In other words, content can be useful at strengthening different parts of the conversion funnel.
The “funnel” is just a metaphor for the path that visitors take on their way to becoming leads, starting with awareness and ending with action. If you’re not getting leads, it’s because there’s a weakness in your funnel.
What follows are many tips to help you generate more leads with your written content.
Are you unsure where to turn for new article ideas?
In this article I’ll show you how to make sure your future articles are the ones your audience is really interested in.
Here’s a hint how: your social connections can help you discover the topics that will perform well on your business blog.
Does your content connect with people and encourage them to engage?
In this article I’ll show you 26 ways to make content that engages people, in an A-Z guide of tips.
#1: Authors Matter
Written content doesn’t exist without authors, whether constructing 140-character posts or 1000-word articles. Not only do you want people who can write well (e.g., clear points, proper spelling and grammar, active voice), you need writers and team members who can think strategically about the content that will resonate most with your audience.