How to Use Google Analytics to Improve Your Social Media Marketing
Have you ever wanted to know which of your links are driving more traffic?
Seeing referral traffic from Facebook is great, but which wall post drove the traffic?
Do visitors who come from Twitter tend to spend more time on the site than visitors coming from a banner campaign?
This article shows you how to take your social analytics strategy to the next level.
About Google Analytics Custom Campaigns
You can assign a custom campaign tag to the links you share on social networking sites. This enables you to fully use Google Analytics to gain valuable insights into how well your various social networking site presences are working for you.
Google Analytics makes custom campaigns incredibly easy to work with. By using their Custom URL Builder, you can create specific links for each of your campaigns and use these to share online.
Google Analytics can then give you much more information based on how people use your custom links. And you can use this information to gain a better understanding of your referral traffic and adjust your social media marketing for optimum results.
Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site and how you can keep them coming back.
Free Upgrades: This Week in Social Media
Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.
What’s New This Week?
YouTube Allows You to Take Off Its Logo: You can now set your YouTube videos to remove the YouTube logo on the bottom right-hand corner. Many businesses will appreciate this gesture from YouTube.
Note the absence of the YouTube logo in the video below.
LinkedIn Hits 100 Million: This Week In Social Media
Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.
What’s New This Week?
LinkedIn Hits 100 Million Users: There are one million new members each week on this social business platform. To celebrate this major milestone LinkedIn published the infographic below.
How QR Codes Can Grow Your Business
What are QR codes and how can they help your business? Keep reading to find out.
Quick Response codes (QR codes) and other two-dimensional codes are expected to achieve widespread use this year – and for good reason. Consumers want immediate access to what’s relevant and QR codes are being used to make that possible.
QR Codes 101
If you’re not yet familiar with QR codes, they’re similar to the barcodes used by retailers to track inventory and price products at the point of sale. The key difference between the two is the amount of data they can hold or share.
3 Ways Twitter Analysis Can Enhance Your Marketing
Twitter is a powerful marketing tool. But have you considered using the power of Twitter to enhance marketing efforts—social media or not? This article will show you how.
Most people talk about Twitter in terms of getting to know people, building lists and using followers. But for marketers and business owners, that’s just the start.
The Laser Focus of Twitter
One of the reasons I prefer Twitter to Facebook is that it’s much more focused, and in that regard, is much more business-oriented. As opposed to Facebook, where business and social are separated by pages and profiles, Twitter combines it all together in an easy-to-follow format.
5 Twitter Tips for Building Your Business
Twitter is a great tool for conversations, building community, finding brand advocates and reading the latest news. That’s why celebrities, athletes, your competitors—and hopefully you—are on Twitter.
The growth and usage of Twitter is not surprising. Compete.com estimates approximately 21 million unique monthly visitors, and a quick search on Twitter yields a variety of conversations from music, sports, politics, events and products.
8 Easy Twitter Monitoring Ideas
You’ve likely heard stories about how big companies are using Twitter as a powerful listening tool. And although Chris Brogan has been telling us to grow bigger ears for a while, what are you actually doing about it?
Do you want to improve your Twitter listening skills? Here’s a closer look at how to monitor your brand, yourself or your competitors using Twitter (and you don’t need to be a big business!).
Why Is Twitter an Ideal Listening Tool?
Here’s why Twitter is one of the best social media platforms for listening:
