How to Sell Products via Your Facebook Page

social media how toEver wished you could directly sell your products and services from within Facebook? If so, this post is for you.

I decided to dig in and research the current landscape thoroughly, both to better understand the lay of the land and to save you the research hassle.

It was only a matter of time before Facebook and e-commerce would converge. Until a little over a year ago, only storefronts existed on Facebook, where merchants could display and promote their products and, with “Add to cart” buttons, imply e-commerce functionality.

But when users clicked on “Add to cart, they were whisked away from Facebook to the merchant’s website where the actual shopping-cart experience occurred.

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8 Powerful Ways to Use Facebook Landing Tabs

social media toolsAre you looking to turn more Facebook lurkers into fans of your page? There’s no better way to do this than with a custom Facebook landing tab.

As interest in Facebook marketing increases, marketers are looking for new ways to improve their technique.

If you’re a regular reader of Social Media Examiner and also visit our Facebook Page then you’ve already heard about creating custom tabs using Facebook’s Static FBML for engaging first-time Facebook visitors.

Here are eight different ways businesses are using landing tabs on Facebook.

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12 Social Media Secrets From World’s Top Superstars

social media reviewsIt’s no secret that social media marketing is the most powerful business-building tool on the planet.  Now any business can directly reach customers, anytime and anyplace.

To take your social media marketing to the max, here are hot social media tips direct from 12 of the top industry masters. You’re going to want to model their priceless advice:

#1: Engage Your Facebook Fans With Questions

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The Social Media Examiner Story: Proof Social Media Works

social media case studiesBack in October of 2009 we launched SocialMediaExaminer.com.  The response was immediate and it was big (I’ll share some of the back story in the video below).

We relied 100% on social media tactics to drive traffic to this site.

In less than 5 months, Social Media Examiner was declared the #1 small business blog in the world by Technorati, added more than 13,000 email subscribers, brought nearly 100,000 people a month to the site and is ranked as one of the top 4200 websites in all of America by Alexa.

We didn’t advertise, didn’t rely on the press and almost none of our traffic is coming from search engines.  Nearly overnight, this site has become a top destination for businesses.

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13 Ways to Move Your Facebook Fans to Action

Perhaps you have a Facebook Fan Page and even some fans.  But now what?  How can you encourage your fans to act and interact?

In my prior post I covered the various sources and types of content you can post on your Facebook fan page. I also talked about the importance of consistent updates.

However, just like the “Field of Dreams” – if you build a fantastic fan page with plenty of quality content, will they come and will they stay?

They will come and they will stay if you give your fans good reason to engage.

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4 Ways to Use Social Media Cues to Engage People

As much as we (rightly) praise Google for having transformed our lives for the better, sometimes we all want answers that go beyond the right search query.  Sometimes we want to reach out to someONE rather than someTHING.

But engaging in a conversation requires trust.  And just as no newsletter sign-up form or invitation should be without trust-building assurances and privacy statements, no social media invitation or landing page should be without its own persuasive and trust-building cues.

While looking at Adam Cohen’s recent rundown of social media landing pages (think landing pages that convey social media options for customers), I was struck by some observations.  Consider these four cues to incorporate into your social media landing page and campaign designs:

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How Best Buy Manages 2100 Employees on Twitter (video)

social media expert interviewIn this video I interview John Bernier, Social Media Manager at Best Buy. John is best known as one of the brains behind Best Buy’s Twelpforce, an online customer service initiative on Twitter.

Watch this video to find out how Twelpforce manages 2,100 Best Buy employees as they answer thousands of customer questions on Twitter.

After you watch the video, be sure to read the takeaways below.

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