Have you kept up with the changes in search engine optimization (SEO)?
This is essential for most businesses today.
Keep reading to learn how Google changes are making social media more important and what you can do about it.
Recent Google Changes Put Spotlight on Social Media
On April 24, 2012, webmasters around the world were dinged by the Google “Penguin” update—one of the latest in a series of algorithm modifications designed to weed out low-value results from the natural search engine results page (SERPs).
Whether or not your website’s traffic flow was affected by this update, it’s important to understand what this change entails, why it came about and how you can compensate for it using social media marketing—as Google’s heightened focus on web spam is likely to result in similar updates in the future.
Most business owners test the “YouTube waters” by uploading a few videos, then walk away.
They return in a few weeks to notice each video has only a handful of views.
Is that your experience? If so, fret not! All is not lost…
In this article, I’m going to reveal to you five of the most powerful steps that you can put into action today to literally breathe life back into your existing videos, so your YouTube marketing efforts won’t be in vain.
This post will focus on six metrics you can use to measure the impact of social media on public relations (PR).
Why social media and PR?
Social media networks like Twitter provide a new level of access to reporters that open dialogue in new and exciting ways. As social media sites become the “source” for news and breaking stories, marketers are seeing media coverage spread more rapidly than ever before.
Are you looking for the hottest new social media tools and services? We asked our team of Social Media Examiner writers to share their best new social media discoveries.
What follows is an amazing list of social media tools you’ve likely never heard of—covering a wide range of categories:
- Tools for pictures, video, audio and screen capture
- Tools to measure and track results
- Tools to manage content
- Blogging tools
- Twitter tools
- Other social media tools
Try them out. And be sure to report back here with your thoughts.