How LinkedIn Brought $72,000 in Sales for PostcardMania

social media case studiesThese days, it doesn’t take long to find a Facebook or Twitter success story. Businesses that wisely use the tools see a payoff.

But LinkedIn? The stodgier cousin of the group? Not so much.

Yet for PostcardMania, a fast-growing, Florida-based postcard marketing company, unlocking LinkedIn has been a bottom-line booster. It’s not just for job searchers anymore.

Every week, the company consistently counts at least two dozen fresh leads coming directly from LinkedIn – more than Facebook and Twitter deliver.

That’s added up to more than $72,000 in revenue just from LinkedIn.

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New Social Analytics: This Week In Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Facebook Announces Real-Time Analytics for Social Plugins: This gives Facebook page admins “access to real-time analytics to optimize Like buttons across both your site and on Facebook.”  It’s another little upgrade to help you get more out of your Facebook marketing.

facebook real time analytics

"You can use this real-time data to test the impact of button placement on Like Button CTR or identify the Open Graph image that generates the highest Like Story CTR."

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