How B2B Marketers are Benefiting from Facebook
The story of Apollo 13 astronauts trying desperately to get back to Earth after a failed mission has a lesson for B2B marketers.
Astronauts used the moon’s gravitational pull to slingshot them so they had enough power left to get back to Earth.
B2B marketers: Facebook is your moon.
In the 2012 Social Media Marketing Industry Report, B2B marketers reported that they were far more likely to increase their use of LinkedIn and blogging than Facebook in the coming year. 
8 B2B Tips for Using Social Forums
How should business-to-business (B2B) marketers best use question-based social forums?
For business-to-business companies in particular, LinkedIn Groups, Quora and HighTable are just three examples of forums where marketers can demonstrate their knowledge.
In this article I’ll cover how B2B marketers can best approach these sites and provide eight recommendations for generating qualified leads and driving sales.
Note: The examples used all come from actual Q&A site conversations, with names removed for privacy purposes.
Overview of Question and Answer–Based Sites
When Q&A social media sites first came out, they were intended for people to exchange ideas and gather information. Unfortunately spammers and non-experts took away from their usefulness for a while.
7 Pinterest Tips for B2B Companies
Have you used Pinterest to promote your business-to-business (B2B) company?
Many consumer-facing businesses have had a lot of success promoting themselves with Pinterest.
A recent study by SteelHouse shows that “Pinterest Users Are Nearly Twice as Likely to Purchase Than Facebook Users.”
However, many B2B businesses are still wondering how to promote themselves with Pinterest.
Check out how these B2B businesses are using Pinterest. Try to replicate their techniques for your business.
Here are 7 tips for successfully using Pinterest for your B2B business.
#1: Use Infographics
Posting attractive infographics on your blog can be a great way to promote your B2B business on Pinterest. A well-designed infographic with helpful information can get you lots of pins and repins.
How B2B Marketers Use Social Media: New Research
Do you primarily market to other businesses?
Are you wondering, “How does social media work differently for B2B businesses?”
In the 2012 Social Media Marketing Industry Report, Mike Stelzner asked marketers how they’re using social media.
More than 1900 business-to-business (B2B) marketers shared their insights on what’s working with social media marketing and where they’d like to improve.
In this article I’m going to focus on those areas where B2B marketers have significantly different experiences than their consumer-focused counterparts.
Let’s dig in.
How LinkedIn Brought $72,000 in Sales for PostcardMania
These days, it doesn’t take long to find a Facebook or Twitter success story. Businesses that wisely use the tools see a payoff.
But LinkedIn? The stodgier cousin of the group? Not so much.
Yet for PostcardMania, a fast-growing, Florida-based postcard marketing company, unlocking LinkedIn has been a bottom-line booster. It’s not just for job searchers anymore.
Every week, the company consistently counts at least two dozen fresh leads coming directly from LinkedIn – more than Facebook and Twitter deliver.
That’s added up to more than $72,000 in revenue just from LinkedIn.
