Wouldn’t it be wonderful if you could develop a valuable business network online? Twitter’s real-time communication capability makes it a great business networking platform you can’t afford to ignore.
By honing your social networking skills and adapting them to this fast-paced environment, you can use Twitter as the starting point to build a strong business network.
Let’s be honest, you don’t just want your voice to be added to the conversation; you want your voice to be heard, repeated, and valued—and your message to be influential. Ultimately, you’re after influence.
So what better way to understand social media than by looking at the fundamental principles of influence as taught by Dr. Robert Cialdini, professor of psychology and marketing at Arizona State University? In his seminal book, Influence, Cialdini covers six “weapons of influence” that are hardwired into our social and cognitive minds. In other words, we can’t help but behave in accordance with these laws of social interaction.