Is your business leveraging all that Google+ has to offer?
According to GlobalWebIndex, Google+ now has 359 million active users, which puts it ahead of Twitter’s 200 million active users. With that jump in numbers, it’s clear that now is the time to use Google+ to promote your brand.
Here’s an updated guide on all of the things you need to take advantage of Google+ to gain more exposure for your content and your business.
#1: Claim Authorship With Your Personal Google+ Profile
Google uses Authorship to create a visual tie between you and the content you publish. The enhanced search result listings help readers identify your content at a glance and help you build authority and influence.
There are a number of unique challenges when it comes to writing content for multi-author blogs.
For example, you may be in a position where you need to give feedback to your contributors, or you may be wondering how to leverage the audiences of your individual writers to drive more overall traffic to your blog.
Here are 4 power tips you can implement on your blog to make sure your writers get the feedback they need and provide your blog maximum exposure at the same time.
#1: Use a Screenshot Utility to Provide Feedback to Writers
On a typical WordPress blog, you can see a revision history for any given article. That’s a list of versions of the article being written, based on incremental changes that are made from one version to the next.
If you answered “I don’t know,” chances are you haven’t heard of a very powerful piece of HTML markup code known as rel=”author”.
When implemented correctly on websites or blogs with authored content, this small addition to your articles can have a dramatic impact on how your content appears in Google’s search results.
This article will explain exactly what rel=”author” is, why you need to pay attention to it and most importantly, how to set it up on your website or blog.
What is rel=”author”?
Most of us are familiar with the HTML anchor tag as a way to link out to content as seen in this image:
With new enhancements from Google+, you can more easily accomplish just that!
One of the biggest changes recently rolled out by Google might even be called a seismic shift in search.
Google is somewhat clumsily calling it “Search, plus Your World.” You see, Google has years of experience in the search engine business. And they are so good because they aim to deliver what people are looking for, not just what they actually enter into the search window. They have to figure out if your search on “porter” is supposed to show a lot of beer websites or websites focusing on people who carry luggage.
Part of what they’ve learned is that people want to see results based on their own personal history and social profile.