Growing Your Audience: How to Increase Your Social Following

Do you use social media to build an audience for your business?

Are you wondering how you can convert your audience into customers?

To learn how to grow an audience that wants more and more of what you have to offer, I interview Jeffrey Rohrs for this episode of the Social Media Marketing podcast.

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Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Jeffrey Rohrs, co-host of the Social Pros Podcast and author of the new book, Audience: Marketing in the Age of Subscribers, Fans and Followers. He’s also the vice president of marketing insights at Exact Target.

Jeff shares why an audience is so important for marketers.

You’ll learn about seekers, amplifiers and joiners and how these audience types relate to your business.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher or Blackberry.

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Social Persuasion: How to Move People to Action

Want more of your readers to take action?

Are you looking to increase the persuasion of your content?

To learn how persuasion and psychology apply to social media marketing, I interview Derek Halpern for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael StelznerThe Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Derek Halpern, founder of Social Triggers.

Derek shares the tactics he uses to get people to take action and turn them into loyal readers.

You’ll learn how to use the right words for your audience and gain insights from your competitors.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher or Blackberry.

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4 Ways to Discover More About Your Audience With Social Media

social media how toYour audience is the lifeblood of your business, and knowing who they are and what they want is a key to success.

What you might not know is that there’s a treasure trove of knowledge about your ideal audience hidden in the sea of followers and fans you’ve already attracted.

Here are four ways you can learn more about your audience by looking at their social media life.

#1: How Do They Describe Themselves?

Look at their bios on their social networks. How do they describe themselves? What are they passionate about? This may be obvious, but most of the users you’ll run into take this space very seriously, and the short (often < 200 character) bio is a precious piece of real estate.

By analyzing your followers’ bios, you can get a deeper look into the things that they value most highly about themselves.

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5 Tips for Making Your Brand More Social

social media how toWhat message does your brand convey to socially engaged customers?

As we enter the golden age of social media, companies can no longer afford the luxury of tightly scripted, top-down messaging (e.g., “We’re the best! Take our word for it.”).

Nor can a company simply opt out and remain silent (as epitomized in Northwestern Mutual’s “The Quiet Company” ad campaign of years past).

As social media channels have increased, so has the need to communicate effortlessly and simultaneously. Just as presidential candidates now face the constant scrutiny of a 24-hour news cycle, companies are being called on to respond in real time across multiple media platforms. This is not a time for hesitation.

To market effectively, companies need a consistent, compelling brand voice—one that doesn’t pause, mumble or clam up. Here are five ways to share your message comfortably and confidently.

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6 Tips for Starting an Online Community

social media how toAre you considering building an online community? In order to build a strong community, there are a few key factors every business should take into consideration.

This article will assist you in gathering the building blocks for a strong online community.

#1: Know Your Audience

Every business should begin its focus on its audience, the customers. No online community can exist without a firm foundation and if your online community is to truly succeed, you need to know the demographics of your target audience.

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