Google Analytics: How to Make Smart Marketing Decisions

Do you want to know if your content and social activities are supporting your business?

Are you wondering how you can use Google Analytics to track your progress?

To learn how to use Google Analytics to help make smart marketing decisions, I interview Andy Crestodina for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Andy Crestodina, author of Content Chemistry and co-founder of Orbit Media (a Chicago-based web design agency). Andy has also written for Social Media Examiner and he’s a Google Analytics expert.

Andy shares how to use Google Analytics to help you make informed marketing choices.

You’ll discover why analytics are so important to your business success and step-by-step instructions on how to get started.

Share your feedback, read the show notes and get the links mentioned in this episode below!

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How to Create Written Content that Generates Leads

social media how to Do you need more leads?

Are you looking for creative ways to use your blog content to improve your conversion process?

In this article, you’ll discover how to identify and patch the weaker part of your funnel by writing the right type of content.

How Content Drives Leads

Written content works in many ways.

Some writing pulls your audience toward you, building awareness.

Other content builds trust and compels your audience to take action. In other words, content can be useful at strengthening different parts of the conversion funnel.

The “funnel” is just a metaphor for the path that visitors take on their way to becoming leads, starting with awareness and ending with action. If you’re not getting leads, it’s because there’s a weakness in your funnel.

istock-funnel-image

Create the content you need to strengthen your conversion funnel. Image source: iStockphoto

What follows are many tips to help you generate more leads with your written content.

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How to Drive More Traffic to Your Blog Posts From Social Networks

social media how toDo you want people to click on your blog posts when others share them on Facebook, LinkedIn and Google+?

Is your blog optimized for the best visual display when people share your content?

Are your posts are accompanied by a nice picture with an accurate description so they stand out in social media streams?

Why Does This Matter?

When a link to your post is accompanied by an image and description, it’s more likely that people will click on that link to read the content behind it and share it.

There’s an element that lets you control how your post appears in a status update.

It’s called a “social snippet“. You can manage these social snippets and improve social shareability when you add a few tags to the HTML code on your website or blog.

In this article I’ll examine social snippets and show you how to control the images that accompany your posts when they appear in status updates on Facebook, LinkedIn and Google+.

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