9 Social Media Marketing Tips From the Pros

social media toolsAre you looking for some new ideas to simplify your social media marketing?

Do you wonder how others use social media to attract customers?

We asked the pros for their hottest social media tips. Here’s their advice to help you power up your social media marketing.

#1: Draw Attention to Your Custom Tabs in the New Facebook Timelines

Andrea Vahl

Andrea Vahl @AndreaVahl

If you have a special offer on your website, why not use Facebook to showcase your freebie?

With the new Facebook Timelines fan pages, you can no longer have a custom tab as a default landing tab, so now you will have to draw attention to your freebie with the custom tab photo and the custom tab name.

HubSpot has done a great job of that with their custom tab photo advertising their free ebook and the Customer Case Studies title on one of their other apps.

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Businesses to Fully Embrace Social Media In 2012

social media reviewsThe vast majority of Americans are actively using social media. Has your business acted on this fact?

Are you looking for a way to keep pace with the quickly evolving field of social media marketing?

If so, Social Media Examiner has some exciting news…

But first, consider this story.

Imagine your business competing for your state’s “Best Brand” title against huge names such as Target, Dairy Queen and Wheaties.

Now imagine simply leveraging the power of social media and taking the grand prize! Wouldn’t that just blow your mind?

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7 New Facebook Changes Impacting Businesses

social media reviewsFacebook pages are changing. And that means your business strategy will need to change.

In fact, Facebook has made many new changes that will impact anyone with a Facebook page.

These changes emerged from Facebook’s fMC 2012 Conference.

The overall message was that Facebook is looking at pages as a “mission control” point (which is where the MC comes from in the conference title).

Here is an overview of the changes and how brands can take advantage of some of the new features.

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4 Ways to Increase Your Facebook Page Visibility

social media how toHave you noticed less interaction on your Facebook page in the last few months?

Getting your updates to appear in the coveted news feed is more challenging than ever.

I don’t have answers as to how the elusive Facebook algorithm works.

What I do have are some suggestions on how to ensure that your page posts are being seen by your fans to give your page the maximum visibility.

UPDATE: Be sure to check out the new Facebook Pages for more up-to-date information. Facebook rolled out the new Timeline design to Business Pages after this article was published.

#1: Train Your Audience to Watch for Your Content

You want to make sure you are delivering good content so that your audience won’t want to miss a thing. The best way to do this is to work toward building super fans. Use these Facebook marketing strategies.

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4 Ways the New Facebook Insights Can Grow Your Fans

social media how toFacebook recently rolled out some new metrics that give better insight into what your community wants from your page, enabling you to grow your fans and interactions.

You know it’s important to measure your social media marketing performance, and the new Facebook Insights will make this easier for you.

Locating Facebook Insights

First things first—where do you find these metrics? They are accessed on the left sidebar underneath your profile picture by clicking on the Insights link.

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Top 10 Facebook Apps for Fan Engagement and Building Community

social media toolsAre you looking for ways to better engage Facebook fans and build your community?

These top 10 Facebook apps are, in my opinion, some of the most useful ones for pages when it comes to encouraging fan engagement and giving value to your community.

They are also very easy to use. Some may be familiar to you, but you may find some new gems to try out.

By the way, check out Top Ten Facebook Apps for Building Custom Tabs & Pages. If you are looking for a more comprehensive list, check out the one by Mari Smith: Top 75 Apps for Enhancing Your Facebook Page.

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This Facebook Marketing Book Might Be Just What You Need

social media book reviewsWhether you’re new to the marketing game of Facebook or a pro looking for ways to improve your Facebook marketing strategy, Facebook Marketing All-In-One for Dummies, which consists of 9 books in 1, might be your hole-in-one.

Facebook Marketing All-In-One for Dummies was written by three industry experts, Amy Porterfield, Phyllis Khare and Andrea Vahl.

facebook marketing for dummies authors

Amy, Phyllis and Andrea.

Let’s get started showing you what you can learn from the pros who authored this book.

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How to Find and Add Facebook Apps to Your Facebook Page

social media toolsAre you wondering how to add all those cool links below the avatar of your Facebook page? Those links appear when you install an application (or app) on your Facebook page.

If you want to spruce up your page, there’s an app for that.

For example, Facebook apps can automatically showcase your YouTube channel, but they can also do much more.

You may have seen the post Top 10 Facebook Apps for Building Custom Pages and Tabs, but let’s take a step back and talk about what apps are, where you find them and how you install them on your page.

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5 Ways to Control Your Facebook Privacy

social media how toFacebook is trying to make privacy simpler. But as they add more features, privacy always seems to become more complicated.

With the addition of the Facebook Subscribe button, understanding how your Facebook privacy works is more important than ever.

The good news is that Facebook is making it simpler to find the settings for controlling your privacy.

The bad news is that there’s a lot of confusion around the Subscribe button and what it means for privacy. So let’s start by tackling the privacy issues around the new Subscribe button.

#1: The Facebook Subscribe button

Facebook has made the subscribe setting opt-in instead of defaulted to on. The Subscribe button is designed to allow people to subscribe to your public posts rather than (or possibly in addition to) requesting a friendship. It’s a lot like a Twitter follow. You don’t approve subscribers. All of your current friends are, by default, subscribed to your posts.

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