Want to take advantage of the benefits of Facebook video for your business?
Facebook’s Autoplay feature means videos are more eye-catching than a regular post.
Plus, Facebook videos seem to get more organic reach in the news feed.
In this article I’ll share eight ideas to get more engagement and drive more traffic with your Facebook videos.
Want access to advanced Facebook features not available in the Facebook Ads Manager?
Power Editor offers advanced features that can help you reach your perfect audience with the right message.
In this article I’ll outline some of the benefits of using Power Editor and how to navigate it to create and edit campaigns.
Would you like to be more visible on Facebook?
Facebook groups give you an opportunity to network with your industry peers as well as potential customers.
In this article you’ll discover how to find the right groups to join, and how best to use them for your business.
Want to know what it all means to marketers?
If you’re like most people, you won’t want to sit down and compare line-by-line to find out the exact changes. That’s why we’ve done it for you.
In this article I’ll share the information you need to know about Facebook’s new terms and how the changes may impact how you use Facebook.
Need some inspiration to pump up your Facebook marketing?
As the Facebook news feed continues to change, it’s important to figure out how to make the platform work for you.
In this article I’ll share Facebook pages from both large and small brands, and tips to incorporate their tactics into your Facebook marketing plan.
Are you confused by the latest changes?
Recent changes made to Facebook’s ad campaign structure can affect how you set up and test your ads.
In this article you’ll discover how to set up a Facebook ad campaign in the new structure.
Would you like to learn the secret of their Facebook success?
While we’d never advocate copying your competitor’s posts exactly, it’s helpful to monitor and study the posts of your competition.
You may get ideas on how to tweak your own posting strategy to build on what’s working for someone else.
In this article I’ll show you how to research what your competition is doing on Facebook so you can study what works and model it on your own page.
Do you know whether Facebook post frequency or content has a bigger impact on engagement?
Here at Social Media Examiner, we did some testing, and dug into our Facebook metrics.
What we found are some very interesting things about Facebook reach, posting frequency and what matters most to get the engagement you want.
In this article I’ll share what we tested and how you can find your own data and determine what works best for your own audience.
What Should Your Facebook Post Frequency Be?
Facebook has changed the news feed algorithm, that’s for sure–everyone is talking about a decline in reach. Since fewer of your fans may be seeing your posts, what worked in the past may not work now.
Are you confused by Facebook’s advertising options?
Do you know when you should use boost posts vs. promoted posts?
Understanding the similarities and differences between boost and promoted posts helps you make better budget decisions.
In this article you’ll discover the differences between the boost post and promoted post options, and how to choose which is right for your marketing efforts.
Why Pay to Have People See Your Posts?
You’ve probably heard the news that Facebook has decreased the organic reach for pages. That means that to be seen in your community’s news feed, you need to spend some money on Facebook ads.
But should you boost or promote your posts? I say it depends. Base your decision on which posts are helpful to your audience and further your goals on Facebook.
You don’t need to pay for every post—just choose the best ones. Use the tips below to help you decide which posts will help you the most.