Want to know which types of content work best?
A deep dive into Facebook Insights helps you identify which content drives people to engage.
In this article I’ll share how to find your best content using Facebook Insights.
Have you noticed recent changes to Facebook Ads Manager?
While Facebook regularly updates the Ads Manager, most of the recent changes affect navigation rather than function.
In this article you’ll discover the latest changes to Facebook Ads Manager and how to navigate them.
Understand Facebook Ad Campaign Structure
Let’s start with a quick review of Facebook ads. There are three levels: Campaigns, Ad Sets and Ads. Each one has different functionality.
Interested in ways to maximize your workflow?
When you streamline your work and know exactly where to look for the right information, your job becomes easier.
In this article you’ll discover eight ways to manage your Facebook marketing more effectively.
Would you like to know how to use them for your business?
Some of the recent Facebook features could have a huge impact on your business, including whether fans see your posts, as well as how you attract leads, track conversions and more.
In this article you’ll discover how to use some of Facebook’s newest features to promote your business.
Wondering how creating ads with Power Editor makes a difference?
When you build ads in Power Editor instead of the Facebook Ads Manager, you have more control over your creative elements.
In this article you’ll learn how to use Power Editor to create Facebook ads that get results.
Are you looking for ways to reach your customers on Facebook?
Because your audience is naturally limited by the area you serve, local marketing on Facebook can be challenging.
In this article you’ll discover nine ways to use Facebook to get more local exposure for your business.
Want to create buzz and get the word out to the right people?
Facebook is a great way to promote the launch of a product or service and generate excitement.
To be successful, you need to plan your content, write your posts and make good use of the tools Facebook has to offer.
In this article you’ll discover how to launch a product or service using Facebook.
#1: Before Pre-launch: Start Planning Early
You’ll want to map out your launch strategy at least two months ahead, and most likely even earlier than that. Plan what types of launch material you’ll have available to share on social media to get the buzz going. You may also need to start designing some of these materials.
Curious about what you can and can’t do from your phone with Facebook apps?
Facebook has a variety of mobile apps, from pages, to groups, to ads, that keep you connected while marketing on the go.
In this article you’ll learn about the different capabilities of each of the mobile Facebook apps that are available today.
Interested in reaching highly specific groups of people?
Facebook ad targeting offers businesses many ways to serve the right ad to the right user at the right time.
In this article I’ll share six ways to target Facebook users with your ads, many you’ve likely not considered.