Do you run Facebook ads?

Have you tried split testing?

To explore different ways to split test your Facebook ads so you can refine your ad campaigns, I interview Andrea Vahl.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode, I interview Andrea Vahl, a Facebook marketing expert. She’s co-author of Facebook Marketing All-in-One for Dummies and co-founder of the Social Media Manager School. In addition, Andrea is a regular contributor to Social Media Examiner.

Andrea explores Facebook split testing and how best to optimize your Facebook ads.

You’ll discover which elements to split test first.

podcast 213 andrea vahl facebook ad split testing

Listen as Andrea Vahl shares what marketers need to know about Facebook split testing and how to make your ads better.

Share your feedback, read the show notes, and get the links mentioned in this episode below.

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social media how toWant to learn more about the people who make up your Facebook custom audiences?

Have you tried Facebook’s Audience Overlap?

Using Audience Overlap will let you compare your custom audiences against each other, revealing information that will help you make better decisions on where to focus ad targeting and conversion efforts.

In this article you’ll discover how to use Facebook Audience Overlap to improve your Facebook marketing.

facebook marketing audience overlap

Discover how to improve your Facebook marketing with audience overlap.

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social media how to Do you use Facebook ads?

Have you tried ad bidding?

Understanding how to use Facebook ad bidding will help you reach your campaign goals for less money.

In this article you’ll discover how to use Facebook ad bidding with your Facebook ad campaigns.

optimize facebook ads with ad bidding

Discover how to use Facebook ad bidding with your Facebook ad campaigns.

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social media how toIs your business struggling to connect with other businesses on Facebook?

Need some ideas to spark your imagination?

In this article you’ll discover nine ways B2B marketers can use Facebook to connect with customers.

Why Facebook for B2B?

LinkedIn is often the B2B platform of choice. However, there are plenty of opportunities to connect with potential customers on Facebook. I’m not suggesting you give up a platform that works for you, but rather consider expanding your marketing to include Facebook.

b2b marketing on facebook

Discover how B2B marketers can use Facebook to reach customers.

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social media how toAre you using the Facebook conversion pixel?

Wondering how to transition from your old conversion pixel to the new pixel?

Facebook’s new “one-pixel solution” makes it easier for marketers to monitor and measure conversions from Facebook users.

In this article you’ll discover how to install the new Facebook pixel, track conversions and view the cost per conversion in your Facebook ad reports.

What Does the New Pixel Change?

Each ad account now has only one pixel code associated with it. You can install this new Facebook pixel on multiple websites and then track those sites separately, but you always use the same code.

facebook conversion pixel changes

Discover what marketers need to know about the changes to the Facebook conversion pixel.

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social media how toDo you have a content strategy for your Facebook Page?

Want to know which types of content work best?

A deep dive into Facebook Insights helps you identify which content drives people to engage.

In this article I’ll share how to find your best content using Facebook Insights.

use facebook insights to improve engagement

Discover how to use Facebook Insights to improve your engagement.

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social media toolsDo you advertise on Facebook?

Have you noticed recent changes to Facebook Ads Manager?

While Facebook regularly updates the Ads Manager, most of the recent changes affect navigation rather than function.

In this article you’ll discover the latest changes to Facebook Ads Manager and how to navigate them.

Understand Facebook Ad Campaign Structure

Let’s start with a quick review of Facebook ads. There are three levels: Campaigns, Ad Sets and Ads. Each one has different functionality.

facebook ads manager changes

Discover what marketers need to know about the latest changes to Facebook Ads Manager.

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social media how to Is Facebook taking up all your time?

Interested in ways to maximize your workflow?

When you streamline your work and know exactly where to look for the right information, your job becomes easier.

In this article you’ll discover eight ways to manage your Facebook marketing more effectively.

manage facebook marketing

Discover eight ways to effectively manage your Facebook marketing.

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social media how toAre you keeping up with Facebook’s latest features?

Would you like to know how to use them for your business?

Some of the recent Facebook features could have a huge impact on your business, including whether fans see your posts, as well as how you attract leads, track conversions and more.

In this article you’ll discover how to use some of Facebook’s newest features to promote your business.

six new facebook features for business

Discover what marketers need to know about six new Facebook features for business.

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