How to Network With Facebook Groups

social media how toDo you want to connect to targeted groups of people?

Would you like to be more visible on Facebook?

Facebook groups give you an opportunity to network with your industry peers as well as potential customers.

In this article you’ll discover how to find the right groups to join, and how best to use them for your business.

network with facebook groups

Discover how you can network with Facebook groups.

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New Facebook Terms: What Marketers Need to Know

social media reviewsDid you know new changes are coming to Facebook as of January 1, 2015?

Want to know what it all means to marketers?

If you’re like most people, you won’t want to sit down and compare line-by-line to find out the exact changes. That’s why we’ve done it for you.

In this article I’ll share the information you need to know about Facebook’s new terms and how the changes may impact how you use Facebook.

new facebook terms of service

Find out what’s new in Facebook’s terms of service.

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10 Successful Facebook Marketing Examples

social media how toIs your Facebook engagement dropping?

Need some inspiration to pump up your Facebook marketing?

As the Facebook news feed continues to change, it’s important to figure out how to make the platform work for you.

In this article I’ll share Facebook pages from both large and small brands, and tips to incorporate their tactics into your Facebook marketing plan.

10 brands using facebook successfully

Discover ten brands successfully using Facebook.

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Facebook Ad Campaign Changes: What Marketers Need to Know

social media researchDo you use Facebook ads to boost your business?

Are you confused by the latest changes?

Recent changes made to Facebook’s ad campaign structure can affect how you set up and test your ads.

In this article you’ll discover how to set up a Facebook ad campaign in the new structure.

facebook ad campaign changes

Find out how recent changes to Facebook ad campaigns affect your marketing.

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How to Research Your Competition on Facebook

social media how toAre your competitors getting massive reach and engagement on Facebook?

Would you like to learn the secret of their Facebook success?

While we’d never advocate copying your competitor’s posts exactly, it’s helpful to monitor and study the posts of your competition.

You may get ideas on how to tweak your own posting strategy to build on what’s working for someone else.

In this article I’ll show you how to research what your competition is doing on Facebook so you can study what works and model it on your own page.

research your competition on facebook

Find tools to research your competition on Facebook.

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Facebook Post Frequency: How to Find Out What Works

social media how toAre you wondering how often to post on your Facebook page?

Do you know whether Facebook post frequency or content has a bigger impact on engagement?

Here at Social Media Examiner, we did some testing, and dug into our Facebook metrics.

What we found are some very interesting things about Facebook reach, posting frequency and what matters most to get the engagement you want.

In this article I’ll share what we tested and how you can find your own data and determine what works best for your own audience.

What Should Your Facebook Post Frequency Be?

Facebook has changed the news feed algorithm, that’s for sure–everyone is talking about a decline in reach. Since fewer of your fans may be seeing your posts, what worked in the past may not work now.

what works for facebook posts

Find out what works for Facebook posts.

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Boost Posts or Promoted Posts on Facebook: Which is Better?

social media how to

Are you confused by Facebook’s advertising options?

Do you know when you should use boost posts vs. promoted posts?

Understanding the similarities and differences between boost and promoted posts helps you make better budget decisions.

In this article you’ll discover the differences between the boost post and promoted post options, and how to choose which is right for your marketing efforts.

Why Pay to Have People See Your Posts?

You’ve probably heard the news that Facebook has decreased the organic reach for pages. That means that to be seen in your community’s news feed, you need to spend some money on Facebook ads.

But should you boost or promote your posts? I say it depends. Base your decision on which posts are helpful to your audience and further your goals on Facebook.

You don’t need to pay for every post—just choose the best ones. Use the tips below to help you decide which posts will help you the most.

facebook boost example

An example of what a boosted or promoted post looks like in the news feed.

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How to Drive More Facebook Traffic to Your Website in 5 Easy Steps

social media how to Would you like to drive more Facebook traffic to your website?

Is quality Facebook traffic important to your business?

Getting Facebook fans to your website (and then hopefully onto your email list) is even more critical with Facebook’s recent announcement of decreased organic reach for pages.

Use these five steps to help you get more traffic Facebook to your website.

#1: Make Sure You Have a Steady Stream of Shareable Content on Your Website

If you have a website that never changes, you’re going to struggle to get much traffic to it. Posting links to the same page on your site over and over is as futile as Sisyphus rolling the boulder up the hill.

These days, the name of the game is content marketing and you had better figure out how your business can participate.

The fresh, new content you post on your site is important—not only for social media marketing, but also for search engine optimization. Google rewards sites featuring fresh content with higher ranking. But you don’t have to post epic blog articles three times a week to win at the content marketing game. Posting something new and helpful once a week or even once a month can benefit your website traffic.

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How to Improve Your Facebook Engagement Using Controlled Experiments

social media how to Are you wondering what type of Facebook post works best?

Are you struggling with getting engagement or reach on your Facebook posts?

You may have heard that you need to post more photos or more questions or more photos with questions…

But what really works best for your audience?

In this article, you’ll learn how to find out which types of Facebook posts work best for your page.

Why Experiments?

Running controlled experiments from time to time will help you discover what works on your page so you won’t have to take someone elses word for it.

It’s also a great way to help you come up with a posting structure that may help you streamline your content creation in the future.

#1: View Insights for Ideas

In your Insights section, you do have some data on your best post types (under Posts), but that can be a function of what types of content you have been posting lately. So you may not get the whole picture if you haven’t been posting many links recently. But it’s a good place to start your investigation.

best post types

Take a look at the best post types for your page.

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