Do you need ideas for blog topics?
Do you know what content performs best for your competitors?
When you know what content works for your competitors, you can use those topics to brainstorm ideas for your own blog articles.
In this article I’ll share five ways to research your competitors’ content and tools to help you do that.
#1: Identify the Most Shared Content
You and your competitors are trying to attract the same audience. If people are sharing content from competitors’ sites, there’s a good chance they’ll share similar content from your site as well. That’s why it’s important to research what content competitors are publishing and where they’re finding the most engagement.