Is HootSuite Pro a Smart Investment?


social media toolsHave you been wondering what’s so great about HootSuite’s new freemium model? Are you wondering if it’s worth the investment? Are you upset about having to pay for something that used to be free?

HootSuite just announced that they’ve passed their millionth user at the end of November, so it’s time to take a deep dive to see what HootSuite is doing and how it’s going to impact the social media space. Here’s a review of the latest and greatest with HootSuite’s new freemium service model.

Last fall, HootSuite announced that they were changing their business model to offer new “premium” services for business customers. All HootSuite users received a message asking them to choose a plan when they attempted to log in for the first time after the change.

137 comments

 
 

3 Ways Twitter Analysis Can Enhance Your Marketing


social media how toTwitter is a powerful marketing tool.  But have you considered using the power of Twitter to enhance marketing efforts—social media or not?  This article will show you how.

Most people talk about Twitter in terms of getting to know people, building lists and using followers.  But for marketers and business owners, that’s just the start.

The Laser Focus of Twitter

One of the reasons I prefer Twitter to Facebook is that it’s much more focused, and in that regard, is much more business-oriented. As opposed to Facebook, where business and social are separated by pages and profiles, Twitter combines it all together in an easy-to-follow format.

39 comments

 
 

How Social Media Saved Lake Arrowhead When City Ad Budgets Ran Dry


social media case studiesPicturesque Lake Arrowhead, just 90 miles east of Los Angeles, has long been a peaceful refuge for celebrities, film executives and families. More than 120 movie studios have filmed here and the area hosts several big-draw events every year.

Yet the lake community does NOT have a rock-star budget.

With a small percentage of county tax dollars, the Lake Arrowhead Communities Chamber of Commerce must support two visitor centers, multiple events and promotion for the area.

49 comments

 
 

9 Ways to Enhance Your Facebook Fan Page


social media how toFacebook fan pages number among the few social media channels that allow page customization for users. Instead of a mediocre interface, business owners and professionals can now apply HTML code to enhance their Facebook fan page presence to promote and build business branding.

Rich content creates a memorable interface that gets people talking, lets a special announcement or contest go viral, improves fans’ engagement and so much more.

To create an important hub to reach out to millions of potential supporters, you need to up your game and optimize your fan page to meet its ultimate purpose.

(Important Update: Facebook no longer supports FBML. Please refer to the articles on Facebook iFrame.) Everything is possible, thanks to the powerful Facebook application known as Static FBML. Many people may be unaware of the advanced functionality FBML gives a fan page, such as creating and naming your tabs or boxes freely. For those who are curious just how powerful Static FBML can get, we’re going to inspect it all here:

156 comments

 
 








Pinterest
Check out the Social Media Examiner Show!
Join our Social Media Marketing Networking Club
Check out the Social Media Marketing Podcast!