social media how toDo you want to use Snapchat for business?

Are you wondering how to get your business started on Snapchat?

Creating a Snapchat marketing plan helps ensure you’ll gain a significant return on the amount of time you invest in the platform.

In this article, you’ll discover a four-step plan to get your business started on Snapchat.

join snapchat as a business

Discover how you can get your business started on Snapchat in four steps.

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social media toolsDo you manage multiple social media profiles for your business?

Looking for an easier way to keep an eye on key social media metrics?

Setting up a customized dashboard lets you monitor and report on the performance of your social media platforms in one convenient place.

In this article, you’ll discover how to set up a dashboard to track key social media metrics for your business.

social media metric dashboard tools and set up

Discover how to use a dashboard to monitor multiple social media metrics.

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social media how toHave you heard about the new Twitter Dashboard?

Wondering how to use it to manage your Twitter presence?

If you’re using Twitter for a business of any size, you’ll want to check out the new features Twitter Dashboard offers.

In this article, you’ll discover how to use Twitter Dashboard to better manage your Twitter marketing.

manage twitter marketing with twitter dashboard

Discover how to use Twitter Dashboard.

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social media how toAre you overwhelmed by the amount of analytic data found on social media platforms?

Want to know which metrics to follow?

Knowing what to measure and how to apply the data makes it easier to modify your marketing for better reach, engagement, and visibility.

In this article, you’ll discover four ways social media insights can improve your marketing on Facebook and Twitter.

optimize marketing with analytics on facebook and twitter

Discover four ways to improve your marketing with Facebook and Twitter analytics.

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social media toolsDo you want more people to share your content on Facebook?

Are you taking advantage of Facebook’s sharing features?

Facebook offers a variety of new buttons and plugins that make it easier than ever for readers to share and engage with your content on Facebook.

In this article you’ll discover how the new social sharing buttons and plugins from Facebook can help increase shares of your content.

how to use the new facebook sharing options

Discover how to take advantage of the new Facebook sharing options to promote your content.

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social media how toIs social media working for you?

Want better results?

Regularly analyzing the performance of your social media marketing helps ensure your content and profiles are delivering.

In this article you’ll discover four monthly assessments to improve your social media marketing results.

monthly plan for social media marketing assessmemts

Discover how to improve your social media marketing with monthly assessments.

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social media toolsDo you use Google Analytics?

Are you leveraging the many apps that work with Google Analytics?

Integrating data from third-party tools, plugins and platforms with Google Analytics helps you gain insight about your online marketing efforts.

In this article I’ll share nine tips to help you get more out of Google Analytics.

google analytics tools and tips

Improve your marketing with these tools and tips for Google Analytics.

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social media how to

Do you want to know how people are finding your website?

Do you want to learn more about Acquisition reports in Google Analytics?

When you know your biggest traffic sources, you have a better idea of where to spend your time and money.

In this article I’ll share how Google Analytics Acquisition reports can help you drive traffic and sales.

Note: One way to get the most out of any Google Analytics data is to set up conversion goals. If you haven’t done this already, set up the easiest goal type by reviewing the first point under the Google Analytics Admin header in this Google Analytics Basics post.

google analytics acquisitions reports

Find out to use Google Analytics to track traffic sources.

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social media how toDo you struggle with establishing return-on-investment (ROI) for your social media efforts?

Are you looking for advice to help you measure your ROI?

For most businesses, being able to substantiate the allocation of resources into social media is a necessity. But it’s not always easy.

We asked 25 online marketing pros to share their best ROI tips. Find out what they had to say below.

#1: Measure Your Key Performance Indicators

eric siu

Eric Siu

People who try to set revenue expectations are setting themselves up for failure because people aren’t on social media to buy.

So, what should you do?

It’s better to look at numbers such as engagement rate, referral traffic and audience reach.

measuring tapes

Ensure you’re measuring the correct metrics for your campaign. Image source: iStockphoto

If I’m doing app install ads through Facebook, for example, I’ll measure cost per install. If I’m promoting content, I really only care about the traffic coming back to my site for branding reasons—conversions from social media content promotion are icing on the cake.

Eric Siu, founder of Growth Everywhere and COO at Single Grain, a digital marketing agency.

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