3 Tools to Simplify Your Social Media Marketing
Are you looking for powerful tools to manage your social media efforts?
How do you keep up with blog post comments, responses to LinkedIn status updates and Twitter interactions?
Social relationship management is about managing these relationships. And you need the right tools to help.
In this article, I’ll show you 3 new social media tools to help manage your online relationships and grow your presence on social media platforms.
#1: Engagio—Manage All of Your Online Conversations in One Place
Engagio is an inbox for conversations on the web. It tracks your conversations, your friends’ conversations and you can even track any conversations you’re interested in through the search feature!
With Engagio, you have the functionality to manage, support and encourage conversations. 
9 Tips for Integrating Social Media on Your Website
Are you leveraging the power of social media on your site?
Together, social media channels and your website should work seamlessly to promote your online brand.
However, if you’re like most businesses, you’re probably missing out on potential interactions, impressions and ultimately sales.
In this article, I’ll dive into a quick how-to guide to ensure your business website and social media platforms are working together to maximize your online exposure.
4 Free Tools to Help You Socially Monitor Your Brand
Do you know what people are saying about your brand? Do you want to know how to monitor these conversations?
Regardless of the size of your business, chances are good people are talking about you and your brand via social networks and blogs. In this article I’ll cover four free monitoring tools to help you get started.
Getting Started: How do people talk about you?
A good place to find how people know and speak of your brand is to look at the keywords and phrases they use to find your website.
You can find these metrics in the analytics package you’re using with your website. If you’re not using an analytics package like Google Analytics, Webtrends or Clicky, then brainstorm keywords and phrases that you may have heard clients/customers use in discussions you have had with them.
How QR Codes Can Grow Your Business
What are QR codes and how can they help your business? Keep reading to find out.
Quick Response codes (QR codes) and other two-dimensional codes are expected to achieve widespread use this year – and for good reason. Consumers want immediate access to what’s relevant and QR codes are being used to make that possible.
QR Codes 101
If you’re not yet familiar with QR codes, they’re similar to the barcodes used by retailers to track inventory and price products at the point of sale. The key difference between the two is the amount of data they can hold or share.
5 Ways to Use Social Data to Grow Your Business
Are you tapping the social media data stream? Inside that river of data lives great insight that can give your business an edge.
Social media allows you to match data generated by social interactions with individual’s preferences and general interests. This creates useful profiles that give marketers insight into how to tailor future offers and products to their customer base.
In this article I’ll show you five ways to use the data generated by your social network profiles—and those of your competitors—to expand your reach and sales.
#1: Listening Data
Nearly every social media plan tells you to begin by “listening,” but what are you listening for? Monitoring news related to your local business environment and industry can give you a sense of the conversation around your products or services, but social listening allows you to expand this information and make it more relevant.
Is HootSuite Pro a Smart Investment?
Have you been wondering what’s so great about HootSuite’s new freemium model? Are you wondering if it’s worth the investment? Are you upset about having to pay for something that used to be free?
HootSuite just announced that they’ve passed their millionth user at the end of November, so it’s time to take a deep dive to see what HootSuite is doing and how it’s going to impact the social media space. Here’s a review of the latest and greatest with HootSuite’s new freemium service model.
Last fall, HootSuite announced that they were changing their business model to offer new “premium” services for business customers. All HootSuite users received a message asking them to choose a plan when they attempted to log in for the first time after the change.
3 Ways Twitter Analysis Can Enhance Your Marketing
Twitter is a powerful marketing tool. But have you considered using the power of Twitter to enhance marketing efforts—social media or not? This article will show you how.
Most people talk about Twitter in terms of getting to know people, building lists and using followers. But for marketers and business owners, that’s just the start.
The Laser Focus of Twitter
One of the reasons I prefer Twitter to Facebook is that it’s much more focused, and in that regard, is much more business-oriented. As opposed to Facebook, where business and social are separated by pages and profiles, Twitter combines it all together in an easy-to-follow format.
