Study Highlights Growing Social Media Addiction
Are you addicted to Facebook or Twitter? As social media continues to grow, details are starting to surface about people’s behaviors and consumption of information in the social space.
As marketers learn more about the “how, when and where” of social users, we can better understand how to optimize our marketing efforts.
Here are two studies that drill down on “how we act” and “what we want” in the world of social networking.
#1: Are We Addicted to Social Media?
A recent independent study by Retrevo Gadgetology revealed some interesting stats about our love for social media sites. The study asked 1,000 users the “when, where and what” regarding social media sites like Twitter and Facebook. The stats suggest we just might be completely addicted to social networking (raise your hand if you tweet from the bathroom!).
How to Create a Facebook Fan Page Editorial Guide
Facebook Fan Pages are popping up in record numbers. Now businesses have another space to connect with their clients or customers and a great opportunity to add value.
However, one thing I hear repeatedly is that Fan Page owners are frustrated with their lack of fans and low engagement levels. They work hard to create the page, add the bells and whistles, but no-one comes.
One reason for this is a lack of purpose and planning. The words purpose and planning might not get you all that excited. However, the payoff is big and worth the time. Once you put a plan of action in place (in the form of an editorial guide), the rest starts to fall into place. The result: growing fans and increasing engagement will not feel like work, but actually be an enjoyable experience. Imagine that!
3 New Studies Prove Social Media Marketing Growth
Social media networks are fields of dreams for marketers. With over 500 million active users on Facebook today, there’s no doubt that Facebook is a social media powerhouse. And although Facebook is a social networking favorite, it’s not alone.
Marketers are taking note of many different social media opportunities and beginning to implement new social initiatives at a higher rate than ever before. Here are 3 new studies that show social media is still on the rise:
#1: Small Business Doubles Social Media Adoption
One positive result from the economic downturn is the rapid growth of social media marketing.
5 New Studies Show Facebook a Marketing Powerhouse
When you hear that Facebook is yanking Yahoo from its ranks and inching up on Google’s traffic throne, you can’t help but pay attention.
And if you work for a business or own one, it’s likely that social media marketing is on your radar. More and more marketing dollars are beginning to shift toward social media marketing and this trend only continues to climb.
Here are 5 studies that show how Facebook is undoubtedly a leading online social contender and a key tool that is continually changing the landscape of online engagement and fan loyalty.
Social Media Differences Among Teens, Boomers and Moms: New Study Findings
Relationship building via social media marketing is not a one-size-fits all endeavor. Moms, teens and Baby Boomers are three big social media subgroups groups that are unique.
Just like with traditional marketing, the more you know your audience, the more successful you will be at grabbing their attention and keeping it.
In terms of marketing opportunities, recent online buzz shows teens, Boomers and moms as three of the most desirable social networking groups. They are active on these sites and their behaviors have been studied closely.
Each group is unique, and the secret to success is understanding where they are spending their time and how they are using the social sites to engage and connect.
Social Media Integration Big Theme for 2010
Social media integration is becoming a big buzzword this year. As social media marketing matures and starts playing a bigger role within marketing campaigns, businesses are beginning to see that social media can be integrated into many channels.
Here are two current studies that show how the integration of social media marketing is changing the way marketers connect and engage with their audiences—online and offline.
#1: Marketers Ditch Silo Campaigns and Report Social Media as “Critical for Success” (Alterian)
As digital and social media marketing mature, the demand for greater integration is evident. Marketers are quickly realizing that operating in a one-way marketing tunnel makes success impossible in this social media–saturated world.
3 New Studies Show Value of Social Media & Businesses Slow Response
There are some interesting studies surfacing lately in the world of social media. Here’s a summary of three recent research findings covering the benefits of social media marketing, how forums help brands and how businesses are employing social media marketing.
#1: 50% of Small Businesses Say Lead Generation is Biggest Benefit of Social Networking
According to the “Small Business Marketing Forecast 2010” from Ad-ology, lead generation is the biggest benefit of social networking for U.S. small businesses.
Top 5 Social Media Articles from 2009
The year is coming to a close and there’s been lots of great social media content developed.
Here are our top five articles (in order of popularity) from this year…
#1: Five Must Read Social Media Marketing Studies
Here’s a quick overview of the this article:
Study 1: By 2010, 26 Million (1 in 7) U.S. Adults Will Use Twitter Monthly
The study by eMarketer found the following: “In 2009, there will be 18 million U.S. adults who access Twitter on any platform at least monthly. That represents a 200% increase over 2008 levels. Usage will reach 26 million U.S. adults in 2010, a further 44.4% climb.“
6 Social Media Predictions for 2010
With 2010 fast approaching, there’s lots of talk about the social media predictions for the coming year. Although we don’t have a crystal ball here at SocialMediaExaminer.com, we do have recent social media studies to support some very likely trends.
David Armano recently published his social media predictions for 2010 on the Harvard Business Blog. Here’s a detailed analysis on whether his predictions will likely come true.
Mical Johnson on:
3 Studies Show Facebook's Marketing Potential
Electra Ford on:
3 Studies Show Facebook's Marketing Potential
Jenny on:
Top 5 Most Indispensable Twitter Tools for Marketers
Amy Porterfield on:
10 Top Facebook Pages and Why They're Successful
Keith Keller on:
2010 Social Media Marketing Industry Report