Facebook Marketing Plan: How to Grow Your Business With Facebook

Do you have a Facebook marketing plan?

Are you wondering how to grow your business with Facebook?

To learn about the important elements of a Facebook marketing plan, I interview Amy Porterfield for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Amy Porterfield, co-author of Facebook Marketing All-in-One for Dummies and host of the Online Marketing Made Easy podcast. She was also the very first Facebook community manager we ever had for Social Media Examiner.

Amy shares what your Facebook marketing plan needs to succeed.

You’ll learn why you should create a Facebook business page and the best engagement techniques to grow your audience.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher or Blackberry.

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How to Generate Leads With Video Marketing

social media how toDo you want to attract high-quality leads with social media?

Many business owners see a drop-off in new leads because they stop thinking strategically about conversions.

One way to enhance your social media marketing is to create a short, shareable social video—and implement a strategic “mini-campaign” around it to drive opt-ins.

In this article I’ll show 3 ways to supercharge your social media marketing with video.

#1: Create a Short Social Video

Converting social media fans into actual customers starts with getting fans off your social platforms and onto your email list.

First, you must move your fans from Facebook, Twitter, YouTube and Pinterest onto your landing page.

Use a short social video. Videos are quick, they’re visual, they’re personal, they work like gangbusters across multiple platforms and they’re very share-worthy!

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List Building With Social Media: How to Grow Your Email List

Do you want to grow your email list?

Wondering how social media can help you grow a list of prospects?

To learn how to grow your email list with social media, I interview Amy Porterfield for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Amy Porterfield, co-author of Facebook Marketing All-in-One for Dummies. She’s also the host of the new podcast Online Marketing Made Easy and she specializes in online training. She blogs at Amy Porterfield.

Amy shares how Facebook marketing has helped grow her email list. You’ll learn tactics that work for growing your list when it comes to using social media.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher or Blackberry.

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3 Facebook Timeline Marketing Tips for Success

social media how toAre you wondering how to best use the Facebook Timeline features?

The right steps can capture the attention of your fans and potential customers.

What I am referring to is pinning, highlighting and milestones—three Timeline features that can dramatically change the number of people who interact with your content.

Think of these features as digital megaphones, broadcasting your content just a little louder to ensure you are seen and heard by those who really matter to your business.

To supercharge your content on Facebook, consider implementing these three new Facebook Timeline features for your page.

#1: Pin a Post

What’s a Pinned Post?

A pinned post is a status update that you manually select to stay at the top of your Timeline, meaning it will not slip down the Timeline as you continue to add other posts to your page.

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How to Use Facebook Apps to Improve Fan Engagement

social media how toAre you looking for easy ways to engage new Facebook fans using Timeline?

Keep reading to learn how free apps can provide enormous opportunities for your business.

Why Facebook Timeline Apps?

Now that the new Timeline layout is mandatory for all page owners, we’re all beginning to find our way around the new layout.

For many, especially those who just started seeing traction with the old layout, Timeline presents brand-new challenges (and opportunities!) for staying top-of-mind.

Sure, the layout is beautiful, with lots of room for high-res video and photo. But with all the rules and changes (e.g., that your cover photo can’t be promotional, or that there’s no more driving non-fans to a default “welcome” tab prompting them to Like your page), page admins have their work cut out for them in terms of fostering high engagement and moving their fans to take action. Without engagement and momentum, your page is as good as invisible.

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9 Social Media Marketing Tips From the Pros

social media toolsAre you looking for some new ideas to simplify your social media marketing?

Do you wonder how others use social media to attract customers?

We asked the pros for their hottest social media tips. Here’s their advice to help you power up your social media marketing.

#1: Draw Attention to Your Custom Tabs in the New Facebook Timelines

Andrea Vahl

Andrea Vahl @AndreaVahl

If you have a special offer on your website, why not use Facebook to showcase your freebie?

With the new Facebook Timelines fan pages, you can no longer have a custom tab as a default landing tab, so now you will have to draw attention to your freebie with the custom tab photo and the custom tab name.

HubSpot has done a great job of that with their custom tab photo advertising their free ebook and the Customer Case Studies title on one of their other apps.

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Businesses to Fully Embrace Social Media In 2012

social media reviewsThe vast majority of Americans are actively using social media. Has your business acted on this fact?

Are you looking for a way to keep pace with the quickly evolving field of social media marketing?

If so, Social Media Examiner has some exciting news…

But first, consider this story.

Imagine your business competing for your state’s “Best Brand” title against huge names such as Target, Dairy Queen and Wheaties.

Now imagine simply leveraging the power of social media and taking the grand prize! Wouldn’t that just blow your mind?

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3 Steps to an Effective Social Media Strategy

social media how toDo you have a social media strategy for your business yet?

If you don’t, you could be missing out on game-changing results.

According to the 2011 Social Media Marketing Industry Report, 78% of marketers saw increased traffic with just six hours a week invested in social media.

The businesses that do social media marketing well will see even bigger wins in 2012, as the gap between who “gets it” and who doesn’t grows wider by the minute.

The good news? You don’t need to be everything to everyone anymore. Chances are your strategy will be more effective if you keep it simple.

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This Facebook Marketing Book Might Be Just What You Need

social media book reviewsWhether you’re new to the marketing game of Facebook or a pro looking for ways to improve your Facebook marketing strategy, Facebook Marketing All-In-One for Dummies, which consists of 9 books in 1, might be your hole-in-one.

Facebook Marketing All-In-One for Dummies was written by three industry experts, Amy Porterfield, Phyllis Khare and Andrea Vahl.

facebook marketing for dummies authors

Amy, Phyllis and Andrea.

Let’s get started showing you what you can learn from the pros who authored this book.

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