How to Use Twitter Analytics to Find Important Data

social media how to Do you use Twitter’s built-in analytics tool?

Are you looking for new ways to measure success on Twitter?

Twitter’s Analytics tool is the social network’s best-kept secret and gives you access to data that other third-party services can’t.

In this article I’ll show you how to get access to Twitter Analytics and find the data you need to track your campaign success.

Access Twitter Analytics

Like Facebook and LinkedIn, Twitter’s Analytics feature is designed to be used by the company’s potential paying customers. In other words, only accounts with advertiser status can access Twitter Analytics data.

twitter analytics graphic

Find out how to use Twitter’s analytics dashboard to find the data you’re looking for.

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3 Ways Any Business Can Market on Pinterest

social media how toAre you looking for a way to fit in on Pinterest?

Do you know how to use Pinterest as a marketing tool?

Pinterest is built around beautiful pictures and that can be a problem for some companies.

If you don’t think your business is Pinterest-friendly, it’s time to reconsider.

In this article you’ll discover three Pinterest marketing tactics you can use to entice followers to click through, no matter what your industry or niche.

#1: Highlight Your Strengths

The challenge on Pinterest is to be as irresistible as possible. No matter what your end game is, you’re not going to get there without original content that stands out in a pinner’s feed. How do you do that if your company or product doesn’t really fit with the colorful, visual nature of Pinterest?

Realizing that pictures are not their strength, The Wall Street Journal has gained a Pinterest following by posting noteworthy quotes from their articles.

wall street journal article quote pin

Linking to online articles transforms this pin into a creative call to action.

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