Do they share your company’s content with their networks?
Asking your employees to promote your company content on LinkedIn is a great way to reach more prospects and increase visibility.
In this article I’ll explain how to help your employees share your content on LinkedIn.
#1: Promote the Program
The first step to starting a LinkedIn employee engagement program is to find and appoint a leader. Look for someone from marketing who’s enthusiastic about LinkedIn and excited about this program. You’ll want to choose a passionate leader who can motivate your employees and get them excited to participate.
What if these marketing reps would freely write about your brand and tell their friends and all they expect in return is recognition and access to insider information?