social media how toDo you want to reach LinkedIn users who work at small- or medium-sized businesses?

Do you use LinkedIn ads?

In this article, you’ll discover how to reach more small- and medium-sized businesses via unique LinkedIn ad targeting.

linkedin targeting to reach small business

Discover how to reach more small businesses with your LinkedIn ad targeting.

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social media how toDo you run Facebook ad campaigns?

Wondering how many times your audience should see your ads?

In this article, you’ll discover what marketers need to know about managing the frequency of Facebook ads.

manage facebook ad exposure to audience

Discover how to manage the frequency of your Facebook ads.

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social media how toAre your Facebook ads costing you too much money?

Do you want to run successful campaigns and not break the bank on advertising?

The answer is not so obvious. And it starts with creative use of your blog.

In this article, you’ll discover how to reduce your ad spend on Facebook.

reduce facebook ad campaign costs

Discover the secret to cutting your ad spend on Facebook.

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Do you run Facebook ads?

Are you familiar with the latest changes?

To explore a number of recent changes to Facebook that will impact all advertisers, I interview Jon Loomer.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode, I interview Jon Loomer, a marketing expert who specializes in Facebook advertising. Jon is host of the Social Media Pubcast and blogs at JonLoomer.com.

Jon explores Facebook ad changes and what you need to know.

You’ll discover updates to the 20% text rule, custom audiences, and more.

podcast 207 jon loomer facebook ad changes

Listen as Jon Loomer shares what marketers need to know about Facebook ad changes, and how your business can take advantage.

Share your feedback, read the show notes, and get the links mentioned in this episode below.

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, or SoundCloud.

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social media how toAre you up to date with the latest Instagram changes?

Want to know what the changes mean for marketers?

In addition to a brand-new logo, Instagram has rolled out updates to its ad products, video features, and news feed algorithm.

In this article, you’ll discover how the most recent Instagram changes can affect your marketing.

how instagram changes affect marketing

Discover the most recent changes to Instagram and what marketers need to know.

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social media how toWant to advertise on Instagram?

Ready to take your Instagram ads to the next level?

Instagram has quietly rolled out some great features to help advertisers grab attention and drive traffic.

In this article you’ll discover four features you can use to create Instagram ads that stand out.

instagram ads features

Discover four features you can use to make your Instagram ads stand out.

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social media how toCould you use more traffic to your blog?

Have you considered Facebook ads?

To get the most out of your Facebook marketing efforts, Facebook ads can help drive quality traffic to your blog content.

In this article you’ll discover how promoting blog content can help maintain your Facebook reach.

use facebook ads to promote blog content

Discover how to use Facebook Ads to promote your blog content.

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social media how toAre you thinking of using Facebook Promoted Posts?

The feature officially rolled out in late May.

Many people are wondering where this new advertising option fits into their marketing mix or if it even fits at all.

What are Promoted Posts?

Facebook has enabled you to pay for an individual post to be seen in more of your fans’ news feeds. You have probably noticed the new metric Facebook has on the bottom of every post showing how many people it reached.

percentage of people reached

Each post shows your percentage of people reached and the exact number.

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social media viewpointsDo you wonder if your blog has the potential for a big payoff?

Here are 5 tips to position your blog to attract corporate buyers.

The $315 million–dollar acquisition of Huffington Post by AOL definitely raised some eyebrows as bloggers started to realize that they’re holding “real” assets that can attract top-dollar investments.

But for many, it may seem like selling your blog isn’t even a remote possibility. Perhaps you’re still trying to figure out how to make it attractive for readers.

As you consider what’s next for your blog, start thinking like an entrepreneur and recognize that your blog has the potential to earn income like any other business.

Here are tips to take your blog to the next level, while making it more attractive for corporate buyers.

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