The feature officially rolled out in late May.
Many people are wondering where this new advertising option fits into their marketing mix or if it even fits at all.
What are Promoted Posts?
Facebook has enabled you to pay for an individual post to be seen in more of your fans’ news feeds. You have probably noticed the new metric Facebook has on the bottom of every post showing how many people it reached.
Do you wonder if your blog has the potential for a big payoff?
Here are 5 tips to position your blog to attract corporate buyers.
The $315 million–dollar acquisition of Huffington Post by AOL definitely raised some eyebrows as bloggers started to realize that they’re holding “real” assets that can attract top-dollar investments.
But for many, it may seem like selling your blog isn’t even a remote possibility. Perhaps you’re still trying to figure out how to make it attractive for readers.
As you consider what’s next for your blog, start thinking like an entrepreneur and recognize that your blog has the potential to earn income like any other business.
Are you wondering if it makes sense to advertise on your favorite social network? Facebook, Twitter and LinkedIn all have different demographic profiles and use cases that may provide good advertising opportunities.
All three platforms are also developing new and innovative ways to target advertising messages, based on the overwhelming amount of data they possess about their users. Marketers should explore the paid opportunities social networks offer with as much thought and effort as they experiment with the “earned” and “owned” aspects that these networks provide.
Depending on your business objective, one platform will likely prove more useful than others. In this article, I will explore the functionality each provides and how you can integrate the paid activity for maximum impact and return.
Altimeter Group‘s recent research reveals that integration, staffing, advertising and measurement are all key areas of focus for social media strategists in 2011.
Jeremiah Owyang, industry analyst and Altimeter Group partner who focuses on customer strategy, recently delivered the keynote Social Business Forecast: 2011 The Year of Integration. He offered some extremely valuable survey results, insights and advice for businesses looking to expand their social media plans in 2011.
Podcasting has taken on new steam in recent years. Many individuals, from well-known celebrities to people like you and I have had achieved great success with podcasting.
This article will show you precisely what you need to know.
Is There Money in Podcasting?
According to Wikipedia, “A podcast (or non-streamed webcast) is a series of digital media files (either audio or video) that are released episodically and often downloaded through web syndication.”
You’ve likely heard of StumbleUpon. But do you really understand how to use its full power?
StumbleUpon is a social bookmarking and rating site where people can “Stumble” their favorite web pages, write reviews and share their discoveries with their followers.
This network is like Delicious, but with a more enhanced social platform and sharing system.
Why Use StumbleUpon?
StumbleUpon can be a great site to organize your favorite bookmarks, although it isn’t quite as advanced as Delicious in organization. You can easily save items by giving them the thumbs-up using the “I like it” buttons on the StumbleUpon toolbars for Firefox or Chrome.
The Integration Question
If you’re running a truly integrated program, congrats. You’re among the elite. Like the Marines, you’re part of the few, the proud, the enlightened.
But for everyone else, the question that constantly floats around boardrooms, ballrooms and conference panels is “How do I integrate all of this new social media with my traditional advertising and public relations campaigns?” Yes, social media is growing up, and in 2010, marketers don’t just want to know how to use Twitter and Facebook, marketers want to know how to integrate Twitter and Facebook into their advertising, direct marketing and public relations campaigns.
Consumers have developed extremely sophisticated filters. As a marketer, you’re fighting that filter every day.
Marketers know the most effective advertising is word of mouth marketing. The smartest marketers know word of mouth works best when it’s credible.
Unfortunately, trust is on the decline. The percentage of people who view their friends as credible sources of information about a brand has fallen from 45% in 2008 to 25% in 2010, according to Edelman’s 2010 Trust Barometer study.
That’s an alarming statistic for marketers wanting to tap into the power of word of mouth through social media marketing. This article will provide three simple steps you can take to ethically market with social media.
What’s The Problem
Some marketers have cited this decline in credibility as a result of “friends” becoming defined more loosely because of social media. Sure, we’re Facebook friends with someone and we’re Twitter followers of someone, but are we really friends with them? Do we trust the word of mouth recommendations of people we’re Facebook friends with and Twitter followers of?