7 Creative Social Media Marketing Mini Case Studies

social media reviewsAre you looking for some creative social media marketing ideas from businesses?

Look no further.

This article highlights seven mini case studies of businesses that have stood out by implementing innovative social media marketing practices.

You’ll find inspiration for your social media marketing efforts here.

So let’s dive in!

#1: Sharpie

Sharpie is the permanent marker company. Through social media and other marketing efforts, this company has taken an ordinary commodity and turned it into a common noun.

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6 Steps to Getting Started With Google+

social media how toAre you thinking of using Google+?

This article will explain why Google+ should be considered and show you how to get started.

Why Google+?

Google+ has quickly become a rival social network to Facebook.

People who like Google+ say they like the clean, non-cluttered presentation of their information. They like how easy Google makes it to protect their privacy. (It may not be any less invasive than Facebook, but at least Google makes it seem easy to get back all of your information.)

Google+ has had a growth rate much faster than that of Facebook or Twitter. More importantly, where Facebook and Twitter try to get you to be on their site, many millions of people are already on Google’s sites: Gmail, Google Calendar, Google Docs, Google Reader and YouTube to name a few.

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14 Attention-Grabbing Tactics for Launching a New Business Blog

social media how toYou’ve created a blog for your business. Now what? You’re probably asking yourself, “How do people find out about my new blog?”

The simple answer is: You have to promote your blog and let people know it exists.

Optimizing your blog for search engines is critical, but just like any website, product, book or service you create, you have to promote the launch of a new blog.

ribbonThere are a lot of ways to promote a new blog and I’m sharing 14 tactics to help you get the word out about your new baby. Heck, you could use these tactics for an established blog as well if you want a boost in traffic and subscribers.

But before you tell the world your blog exists, make sure you have completed these essential tasks first:

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7 Essential Design Elements for Great Business Blogs

When people hear the word design, they sometimes think only of making something look good, using colors and graphics to add interest. But on the web, and especially on a blog, design has a purpose: to grab readers when they arrive, make it easy for them to get what they want, and create trust through a consistent and professional look.

A well-designed business blog:

  1. Uses visual interest to make posts easy to read
  2. Brands your business in a consistent way
  3. Places useful information in places where it is easy to find
  4. Isn’t cluttered with things that aren’t helping you promote your business
  5. Makes it easy for readers to do what you want them to do

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