5 Facebook Ad Split Tests to Cut Lead Acquisition Costs

social media how to Do you use Facebook ads to promote your business?

Are you looking to increase your ROI?

Online advertising can be the best way to scale the growth of your business.

The most important step is to figure out your best targeting options, and the way to do that is through testing.

In this article I’ll explain what I’ve learned through my own testing and share five split tests you can use to quickly discover your ideal target audience on Facebook.

five facebook ad split tests

Find 5 different split tests for Facebook ads.

Why Use Split Tests?

If you’ve ever tried to advertise your business on Google AdWords or Facebook, you may not have been satisfied with the results. The truth is, as efficient as they are, both platforms have become quite complex. Being successful with your paid marketing is increasingly requiring more effort.

On AdWords, you need to figure out what keywords work best. On Facebook, you target potential clients based on users’ profiles. After hours of trial and error and thousands of dollars invested, I’ve discovered that nothing is obvious.

That’s where split testing (also known as A/B tests) can make all the difference.

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How to Use Google Analytics to Run a Social Media Split Test

social media how toHave you used Google Analytics to get an idea of what content your audience responds to most?

Have you tried split testing?

Using Google Analytics gives you an idea of which social media tactics are working so you can change directions if needed.

In this article you’ll discover how to use Google Analytics for informal split testing.

Why Use Google Analytics for Split Testing?

Split testing is a crucial part of any digital marketing strategy. Unfortunately, unless you’re running high-budget ad campaigns, it’s nearly impossible to test different creative on social media using traditional split testing formats.

how to use Google analytics split test

Compare performance with split testing.

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How to Test Blog Post Titles With Twitter

social media how toAre you choosing the best titles for your blog posts?

Would you like an easy way to test headlines before you publish?

Good titles lead to higher engagement and more click-throughs.

In this article you’ll discover how to use Twitter to choose the best titles for your blog articles.

Why Test Blog Post Titles?

According to the American Press Institute, 6 in 10 people don’t typically go beyond reading titles when they follow the news on a daily or weekly basis.

It follows that effective headlines are absolutely essential to the success of your content when click-throughs are on the line. To find the best headlines, you need a place to test them.

While your website, blog and social media audiences may not be exactly the same, the overlap of what your readers on each platform click on is likely larger than you realize. That means testing headlines on one platform can help you predict success or failure across others.

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Test your headline first. Image: Shutterstock

Twitter offers a fast, easy and flexible way to test headlines for your blog content. Follow the steps below to get started.

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How to Split Test Facebook Posts and Facebook Ads

social media how toDo you use split testing?

Did you know you can split test both your Facebook Page posts and your Facebook ads?

Split testing (also known as A/B testing) is the best way to make sure every status update gets maximum engagement and every ad is optimized for conversions.

In this article I’ll share how to split test Facebook posts and ads.

Why Split Test Facebook Posts and Ads?

Split testing compares two similar but different versions of something (e.g., a Facebook post or ad, landing page design, etc.). When each version is published, you track its performance and determine which one provides the best results related to your goals. You keep the one that’s working.

ab testing facebook

Find out what you need to know about AB Testing on Facebook.

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Six Facebook Marketing Tips From the Pros

social media how toWould you like to improve your Facebook marketing?

Are you wondering what Facebook marketing tactics the pros are using?

We asked top social media pros to share their hottest Facebook marketing tactics.

In this article you’ll discover the latest tactics the pros use to boost their Facebook marketing.

#1: Use ActionSprout for Email Acquisition

john haydon bio

John Haydon

Most marketers know the real battleground on Facebook is in the news feed, not on Facebook pages. In fact, very few Facebook users actually visit Facebook pages. Instead, they interact with page updates in their news feed.

The problem with most Facebook page apps is that they require the user to visit the Facebook page. For example, a photo contest requires that users visit a custom tab on the company’s Facebook page to upload a photo and submit a contest entry. In essence, they have to LEAVE the news feed, their home away from home, in order to participate in the photo contest.

ActionSprout removes this potential barrier by letting you put the acquisition action in the news feed.

For example, someone can “Sign” a petition, “Support” a project or “Demand” a challenge (as shown below) in the news feed.

john haydon facebook demand

Notice the Demand in the news feed.

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How to Split Test Your Twitter Marketing

social media how toWould you like to improve your Twitter marketing?

Are you testing to see what gives you the best results?

Traditionally, split testing is a practice that’s applied to individual pages on your website to compare page variations and ultimately determine conclusively which version results in the highest overall conversion rate.

However, implementing split tests on your website alone is short-sighted! In fact, you can harness the power of split testing to generate valuable information about your target audience and their overall engagement with your brand on social media websites.

To see how to do this, let’s go step by step through how to carry out a split test on Twitter.

Step #1 – Create Your Split Test Tweet

The first step in the split testing process is to craft the text of the tweeted message you’ll use.

As an example, suppose you want to determine when your Twitter followers are most active. While services like Tweriod will estimate popular times, narrowing down these ranges and confirming their effectiveness using split testing will help you determine when future tweets should be published to reach the biggest, most engaged audience.

single call to action

Sample split test tweet features a single call to action prompting followers to click through to a company blog.

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