Does Your Brand Pass the Mirror Test?

social media expert interviewIn this video I interview Jeff Hayzlett, former CMO of Kodak and author of The Mirror Test. Jeff explains what the mirror test is and how this can help you establish your brand online.

You’ll also learn about the hot concept of the 118 rule and how to create the digital version of your elevator pitch.

Be sure to check out the takeaways below after you watch the video.

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