social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Infographic on Social Media Salaries: Interested in finding out how much social media professionals earn?  Click on this infographic by the 2.0 Adoption Council to discover salary averages for director level social media positions.

This survey shows an overall median salary of $114,750 for director level positions.

LinkedIn Goes Public:  LinkedIn started trading at the New York Stock Exchange (NYSE) this week and announced an initial public offering of 7,840,000 shares of common stock at a price to the public of $45.00 per share.

linkedin goes public

Evan Gottlieb share's the news.

Take a Photo, Transform Your Business! Take a creative picture with the words “Help me launch” for a chance to win the ultimate business launch package (including private coaching with Social Media Examiner’s founder Michael Stelzner). Entering is fun and easy! Visit here now.

SocialOomph Adds Tweet Via Email Feature: Businesses with a SocialOomph Professional account may find this new feature useful as it allows you to send emails to generate social updates.

socialoomph email updates

The ability to send in social updates via email is useful when you want to allow several people to contribute updates with minimum disruption of their work routines and maximum efficiency.

Facebook Introduces New Login Approvals: This new login approval feature is optional. It enhances security with “a Two Factor Authentication system that requires you to enter a code”  which Facebook “sends to your mobile phone via text message whenever you log into Facebook from a new or unrecognized computer”.

facebook login approvals

This new Login Approval feature provides extra security for your Facebook account.

Here are a few social media tools worth a look.

Vrank: A free tool to grade brands with a series of web indicators (web mentions, SEO performance, social media activity).


There were a few glitches when running this report for Social Media Examiner. Vrank did not pick up all of the blog pages and Facebook mentions in the statistics below this initial graph. But it might still be worth a checking out.

Amazigg: A mashup service providing a mix of and data (and not connected with either of those companies). Amazigg lists products from the Amazon store which are submitted to the social bookmarking service Digg. Although this book selection is driven by Digg’s social community it’s a concept marketers may be interested to note.


Follow trends from Digg users on Amazon products here.

Likester: A Facebook application to discover what people like.


You can search by different categories: your own likes, your friends, everyone and what's trending.

And don’t miss this:

LAST WEEK: Social Media Examiner’s Social Media Success Summit 2011: Check out the largest online social media conference! Help your business grow with social media. Although this conference has already started, it’s not too late to join. You’ll have immediate access to the recordings for the previous sessions.

What social media news caught your interest this week? Please share your comments below.

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  •  Hey Cindy, thanks for the awesome list of news!

    To be honest, I already feel a bit irritated by all those “ranking measurement services”. They appear almost every month, is this such a profitable niche or what?

  • Tim – I agree. And that particular site seems to a bit off. For example, it said we need to create blog posts and figure out how to use our blog better 🙂 – Mike

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  • Maybe consider writing some of them there lists posts too. I’ve been told they do real good. =) 

  • Tim, I’m not sure it’s a profitable niche, but there does seem to be a demand for “good” free, or cheap, ranking tools.  Unfortunately, none of the free tools out there really stand out yet. 

    I’d be interested in seeing how Vrank fares with smaller sites where there’s less info to process.  And it’s probably worth circling back once they’ve ironed out a few glitches.

  •  Michael – Just for fun I used LinkedIn for an example.
    We have spotted a few recent conversations around your brand on Twitter. This result depends on your Twitter audience & activity, but also on your overall media coverage. Try to work on these elements separately.

  • Vrank is great! I just used it to supplement a pitch. Thank you for sharing.

  • Shoot, you’re right. Initially, Vrank looked very promising, but the results weren’t too accurate. If they fix the bugs, it could be very useful for making a case to executives and clients.

  • Well, what amuses me about all those tools – they strive to allow you to measure everything they can and rather often this leads to their metrics being quite absurd 🙂

  • Hey Nick, just to clarify. I was not talking about Vrank specifically, but about the overall trend with those “ranking measurement services”

  •  Vrank is a neat little tool. Thanks for the info!

  •  Yep. I am trying to use Vrank.

  •  Interesting social media salaries. Very inspiring. I love the vrank and amazigg too! Very creative and helpful tools. I’m amazed! Thanks for sharing these interesting updates in social media Cindy. 

  • Great info Cindy. My daughter is a marketing major at a top business school and will be a senior next year.  She will definitely be interested in the infographic on skillsets and salaries.

    My perception is that universities have not yet fully grasped the opportunities that social media is creating.  Lots of promise in an otherwise tough economy!


  • I am
    trying to out Vrank and yet to try out the other tools. Thanks for the


  • That’s great news for your daughter, Jeff. 

    And it’s interesting what you say about universities and social media. My eldest daughter graduated a year ago, got a great job in an investment bank, nothing to do with social media or marketing. But within a couple of months she was in charge of one of their blogs and asking me about business blogging.

  • Glad you find it useful!

  • Tim, is there a ranking tool you find useful in some way? 

    I think the best tools I’ve seen so far are the ones from Hubspot: Website Grader and Twitter Grader.  They’ve been out for a while and I tend to use them to see how I can improve.  Klout’s classification system doesn’t really answer the right questions for me.

  • Nick, I kind of like their format too. Let’s hope they can improve the results.

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  • Agreed. Thanks!

  • That is definitely a common practice.  I caution the small businesses I work with to not necessarily charge the new staff member with social media responsibilities just because they happen to be tech savvy.  Make sure they enjoy it.  

    lol about your daughter now asking you about blogging.  My daughter did the same – paid no attention until she picked up an internship and the first thing they asked her to do was set up a social media program – they had absolutely no social media presence whatsoever. 

    It sure got me and my daughter skyping a lot (she’s in Australia for the semester) – so while she put me to work we had more one-to-one communication time.

  •  Fabulous round up as always, Cindy!! You and SME sure have your fingers on the pulse. I’m getting my visibility report from Vrank now. And I love the screenshot you included for Likester – there I am in-between Seth Godin and Mashable – nice!! Great lineup with SME, Ted and Guy too!

  • That’s funny, my daughter is an ocean away too. 

  •  Mari, you really are in good company in that Likester screenshot. But I think the guys are lucky to be next to you too 🙂

  • Great post here!  These tools are amazing indeed especially VRank.

  • Great post, these tools are invaluable!

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