Watch a Sample Presentation

Below, you will find a sample from a live presentation from Social Media Success Summit.

How to Track Your Social Updates Using Google Analytics

INSTRUCTOR: Michael Stelzner
TOPIC: Marketing Analytics

Are your social media activities accomplishing your business goals? Do you need a better way to track and analyze your social updates? In this session, Michael Stelzner (founder of Social Media Examiner) reveals the precise methods he uses to track the social activities performed by his team. You’ll discover how to set up conversion tracking, how to use Google UTM tracking and how to interpret the data that you track. The result: You’ll be able to prove what’s working, what’s not and where you should focus your efforts.

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