Banner of Social Media Success Summit. Presented by Social Media Examiner.

Here’s the Complete Agenda

This fully online summit will help you master social media marketing with advanced how-to sessions from the world’s top social media experts and book authors.

The event is spread over 4 weeks. If you can’t make a session live, you can watch the recordings, which we provide within hours of each live session.

Below you’ll find a schedule overview and a detailed schedule of all sessions.

Amazing Content to Inspire You

We have 36 expert-led sessions designed to give you practical yet advanced how-to tips to improve your social media marketing. But you don’t have to choose among these sessions. Your pass gives you access to all of them.

At traditional summits and conferences, groups of sessions are often held at the same time, so it’s impossible to attend them all. Not this summit. When you register, you’ll be able to take advantage of EVERY business-building opportunity. If you miss a live session, we’ll provide you a video recording, MP3 audio and transcript for FREE.

When you register we’ll provide a link to import these events into Google, iCal or Outlook. Are you outside the United States? Click here for a time converter (Select location: U.S.A. – California – San Diego.)


Week 1: Covers Facebook, visual marketing and analytics

Week 2: Deep dives into content marketing, LinkedIn and Instagram

Week 3: Digs into Twitter, Pinterest and tools

Week 4: Examines Facebook, YouTube and Google+


WEEK 1, DAY 1; THEME: Facebook Marketing

How to Create a Facebook Content Plan that Maximizes Your News Feed Exposure 

TOPIC: Facebook Marketing

Are you struggling to maximize your Facebook News Feed exposure? Is it possible to still get decent organic reach, or are those days gone? In this session, Mari Smith, the world’s leading Facebook marketing authority and co-author of Facebook Marketing: An Hour a Day, reveals actionable Facebook marketing tactics you can immediately put to use. You’ll discover how to optimize your updates for desktop and mobile fans, what updates work best in the News Feed and much more.

DATE AND TIME: Tuesday, October 6 at 12pm Pacific (3pm Eastern)

How to Use Facebook Video Ads to Sell Your Products and Promote Your Content
INSTRUCTOR: Amy Porterfield

TOPIC: Facebook Marketing

Are you using videos on Facebook? Wondering how to leverage video to get a better response for your ads? In this session, Amy Porterfield (co-author, Facebook Marketing All-in-One for Dummies) reveals why video ads work best. You’ll discover a step-by-step process to create video ads that deliver optimal results. Amy will show you how to script your video ad, craft your copy and set up your ad.  

DATE AND TIME: Tuesday, October 6 at 1pm Pacific (4pm Eastern)

How to Drive Tons of Traffic by Building a Facebook Page Around a Passion

TOPIC: Facebook Marketing

Are you looking for more traffic to your website? Is your current Facebook page not delivering the results you’d hoped for? In this session, Facebook marketing expert Jon Loomer (host of the Social Media Pubcast) reveals how to grow a Facebook audience by building a Facebook page separate from your company page. You’ll discover a unique method for quickly building an audience around a passion, leading to a highly engaged audience that’ll be eager to click (and convert).

DATE AND TIME: Tuesday, October 6 at 2pm Pacific (5pm Eastern)

WEEK 1, DAY 2; THEME: Visual Marketing 

How to Create a Visual Style Guide for Your Social Media Images
INSTRUCTOR: Peg Fitzpatrick

TOPIC: Visual Marketing

Are you intimidated by all the great visuals you see on social media? Are you wondering where to get started with visual marketing? In this session, Peg Fitzpatrick (co-author, The Art of Social Media) gives you the tools and know-how to start rocking your own social media images. You’ll discover proven power tips and tools to create a visual style that boosts your social media and brand.

DATE AND TIME: Wednesday, October 7 at 12pm Pacific (3pm Eastern)

How to Visually Promote Your Content to Increase Your Shares and Traffic
INSTRUCTOR: Rebekah Radice

TOPIC: Visual Marketing

Got great content but need more traffic? Need to improve your social media game with better visuals? In this session, Rebekah Radice (award-winning writer) reveals how she’s grown her blog traffic and audience with bold and vibrant visuals. You’ll discover how to effectively create graphics that accelerate traffic and enhance social shares.

DATE AND TIME: Wednesday, October 7 at 1pm Pacific (4pm Eastern)

10 Visual Tools That Create Killer Social Media Images 
INSTRUCTOR: Donna Moritz 

TOPIC: Visual Marketing

Do you need to up your visual marketing game? Are you looking for a few good tools that’ll boost your creativity? In this session, Donna Moritz (founder, Socially Sorted) shares her top 10 tools for creating amazing visuals. You’ll discover how these tools help drive traffic, social shares and real results for your business.

DATE AND TIME: Wednesday, October 7 at 2pm Pacific (5pm Eastern)

WEEK 1, DAY 3; THEME: Marketing Analytics 

How to Track Your Social Updates Using Google Analytics
INSTRUCTOR: Michael Stelzner

TOPIC: Marketing Analytics

Are your social media activities accomplishing your business goals? Do you need a better way to track and analyze your social updates? In this session, Michael Stelzner (founder of Social Media Examiner) reveals the precise methods he uses to track the social activities performed by his team. You’ll discover how to set up conversion tracking, how to use Google UTM tracking and how to interpret the data that you track. The result: You’ll be able to prove what’s working, what’s not and where you should focus your efforts.

DATE AND TIME: Thursday, October 8 at 12pm Pacific (3pm Eastern)

Got Google Analytics, Now What? How to Analyze Your Data to Drive Real Marketing Results
INSTRUCTOR: Andy Crestodina

TOPIC: Marketing Analytics

Are you just scratching the surface of your Google Analytics data? Want to know how to use your data to make better business decisions? In this session, Andy Crestodina (author, Content Chemistry) will show you how to use Analytics to do real analysis, not just reporting. You’ll understand how to answer important questions and draw conclusions that drive action and results.

DATE AND TIME: Thursday, October 8 at 1pm Pacific (4pm Eastern)

How to Use Google Analytics Segments to Refine Your Marketing Strategies
INSTRUCTOR: Kristi Hines

TOPIC: Marketing Analytics

Do you know which online marketing strategies are really working for your business? Google Analytics can answer that through the use of Segments. In this session, Kristi Hines, freelance writer and Google Analytics Qualified Individual, will show you how to build Google Analytics Segments to isolate and compare specific subsets of your visitors. You’ll discover where your best traffic comes from and how visitors from different sources behave on your website.

DATE AND TIME: Thursday, October 8 at 2pm Pacific (5pm Eastern)

WEEK 2, DAY 1; THEME: Content Marketing

Content Ignition: 10 Ways to Get More Economic Value from Your Social Media Content
INSTRUCTOR: Mark Schaefer

TOPIC: Content Marketing

To succeed in this world of overwhelming information density, great content is not enough. Building an audience is not enough. Your work has zero economic benefit if it isn’t seen and shared. This suggests an entirely new competency focused on understanding who’s sharing your content, where they’re sharing it and why. In this session, Mark Schaefer (author, The Content Code) reveals ten unique and actionable secrets to add more value to your content and give it the ignition it needs to thrive in a noisy social world.

DATE AND TIME: Tuesday, October 13 at 12pm Pacific (3pm Eastern)

How to Create Live Broadcasts on Periscope, Meerkat, and More

TOPIC: Content Marketing

Thinking of live video streaming from your mobile phone? Wondering if Periscope, Meerkat or Blab should be part of your marketing mix? In this session, live streaming pro Brian Fanzo reveals how businesses are using live broadcasts to connect with their fans and customers. You’ll discover how to best use these mobile apps to tell better stories and build your community.

DATE AND TIME: Tuesday, October 13 at 1pm Pacific (4pm Eastern)

Advanced Analytics: A Close-up Look at Several New and Advanced Features of Google Analytics
INSTRUCTOR:  Christopher Penn 

TOPIC: Content Marketing

Do you need to dig deeper into your Google Analytics? Are you looking for reports and tools that can help you better understand your traffic sources and patterns? In this session, blogger and Google Analytics expert Christopher Penn (author, Marketing White Belt) will unpack the hidden power of Google Analytics to show exactly what’s working. You’ll leave with tricks and tips that will impress the most data-hungry leaders in your company and more importantly, you’ll be able to get better results with your content.

DATE AND TIME: Tuesday, October 13 at 2pm Pacific (5pm Eastern)

WEEK 2, DAY 2; THEME: LinkedIn Marketing

How to Use LinkedIn Company Pages to Drive Traffic to Your Website
INSTRUCTOR: Viveka von Rosen

TOPIC: LinkedIn Marketing

Is your LinkedIn Company Page delivering the results you desire? Are you looking to drive more traffic to your site with LinkedIn? In this session, LinkedIn expert Viveka von Rosen (author, LinkedIn Marketing: An Hour a Day) will show you how to elevate your exposure on LinkedIn. You’ll discover how to use Company Pages to showcase your products, share the right content with the right audience and to interpret your Page metrics to better adjust your message for improved engagement.

DATE AND TIME: Wednesday, October 14 at 12pm Pacific (3pm Eastern)

How to Stay Top of Mind and Build Authority on LinkedIn 
INSTRUCTOR: Melonie Dodaro

TOPIC: LinkedIn Marketing

Do you have a LinkedIn content strategy? Are you looking for new ways to establish yourself as an expert on LinkedIn? In this session, Melonie Dodaro (author, LinkedIn Code) reveals how to become a trusted LinkedIn authority by sharing original and curated content. You’ll discover how to increase your LinkedIn engagement, drive more traffic to your site and improve your credibility.

DATE AND TIME: Wednesday, October 14 at 1pm Pacific (4pm Eastern)

How to Use LinkedIn Publisher to Attract New Leads and Engage Your Existing Customers
INSTRUCTOR: Stephanie Sammons

TOPIC: LinkedIn Marketing

Are you wondering if you should use LinkedIn to publish your blog content? Are your customers active on LinkedIn? In this session, Stephanie Sammons (author, LinkedIn to Influence) will reveal how to use the LinkedIn Publisher so you can improve your leads and engagement. You’ll discover how to set yourself apart from your competitors.

DATE AND TIME: Wednesday, October 14 at 2pm Pacific (5pm Eastern)

WEEK 2, DAY 3; THEME: Instagram Marketing

How to Drive More Traffic With Instagram
INSTRUCTOR: Sue B. Zimmerman

TOPIC: Instagram Marketing

Have you found it challenging to drive traffic off of Instagram? Do you know how to turn your Instagram followers into readers of your web content? In this session, Sue B. Zimmerman (author, Instagram Basics for Your Business) will show you how to to take advantage of Instagram’s newest features to attract more targeted followers and turn them into legitimate traffic and leads. You’ll discover the top three things brands are doing to turn selfies, sunsets and puppies into a loyal customer base.

DATE AND TIME: Thursday, October 15 at 12pm Pacific (3pm Eastern)

Instagram Productivity Tips: How to Create a Workflow that Works 
INSTRUCTOR: Peg Fitzpatrick

TOPIC: Instagram Marketing

Are you struggling to to find your Instagram groove? Are you looking for a better way to manage your Instagram activities? In this session, Peg Fitzpatrick (co-author of The Art of Social Media) will share her top tools for building your social media presence on Instagram–the smart way. You’ll discover an organized workflow that you can recreate to design a fantastic Instagram presence for your business.

DATE AND TIME: Thursday, October 15 at 1pm Pacific (4pm Eastern)

How to Use Instagram Analytics to Better Target Your Ideal Audience

TOPIC: Instagram Marketing

Are your Instagram updates connecting with people? Do you know how to use the Instagram analytics dashboard to refine your strategies? In this session, Jenn Herman (author, The Ultimate Beginner’s Guide to Instagram) will show you tactics and tools to ensure you’re targeting the right people on Instagram. You’ll gain actionable tips for measuring results on Instagram in no time!

DATE AND TIME: Thursday, October 15 at 2pm Pacific (5pm Eastern)

WEEK 3, DAY 1; THEME: Twitter Marketing

9 Twitter Marketing Ideas that Drive More Traffic to Your Website

TOPIC: Twitter Marketing

Are you using Twitter to promote your content? Looking for creative ways to drive Twitter traffic back to your website? In this session, Kim Garst (author, Will The Real You Please Stand Up) shares her Twitter marketing tricks that drive massive amounts of traffic to her blog each and every day. You’ll discover quick and easy tactics that’ll save you time and frustration. The result: Twitter can become one of your top sources of social media traffic.

DATE AND TIME: Tuesday, October 20 at 12pm Pacific (3pm Eastern)

5 Twitter Marketing Tips to Improve Your Engagement and Sales

TOPIC: Twitter Marketing

Are you looking to take your Twitter marketing to the next level? Is Twitter helping you sell? In this session, Pam Moore (host of Social Zoom Factor podcast) reveals proven tips for improving your engagement and sales with Twitter. You’ll discover how to accelerate your engagement and sales with easy-to-employ Twitter techniques.

DATE AND TIME: Tuesday, October 20 at 1pm Pacific (4pm Eastern)

How to Measure and Report the Twitter Metrics that Matter the Most for Your Business

TOPIC: Twitter Marketing

Do you really know what’s working on Twitter? Are you looking for a better way to analyze your Twitter activities? In this session, Erik Fisher (Community Manager, Social Media Examiner) will help you understand and report on Twitter metrics that matter. You’ll discover where to find the metrics that have meaning and learn how to apply discoveries to your future Twitter marketing activities.

DATE AND TIME: Tuesday, October 20 at 2pm Pacific (5pm Eastern)

WEEK 3, DAY 2; THEME: Pinterest Marketing

How to Use Pinterest Analytics to Grow Your Pinterest Reach

TOPIC: Pinterest Marketing

Do you know what’s working on Pinterest? Are you finding it difficult to know exactly when to pin? Vincent Ng (author, Pinterest to Profits with Pintalysis) will show you how to know which pins are performing the best and at what times, using Pinterest and other analytic tools. He’ll also reveal how to get more repins. You’ll discover the best times to pin and know what type of content you should share on Pinterest.

DATE AND TIME: Wednesday, October 21 at 12pm Pacific (3pm Eastern)

How to Use Pinterest Ads to Drive Traffic and Generate Sales
INSTRUCTOR: Alisa Meredith

TOPIC: Pinterest Marketing

Looking for a leg up on the Pinterest competition? Are you curious if promoted pins are worth the expense? Promoted pins can return big traffic-generating results for very little investment compared to other social networks. In this session, Alisa Meredith (Chief Strategist, Scalable Social Media) will show you how promoted pins work, what the options are and how promoted pins support different business goals. You’ll discover insider tips that’ll help you decide which pins you should promote and how to increase your leads and sales.

DATE AND TIME: Wednesday, October 21 at 1pm Pacific (4pm Eastern)

How to Grow and Engage a Loyal Following on Pinterest

TOPIC: Pinterest Marketing

Wondering how to grow your Pinterest following? Looking for better Pinterest engagement? In this session, Jeff Sieh (host of the Manly Pinterest Show) reveals the strategies he uses for Social Media Examiner and other clients to build a large and loyal community. You’ll leave with a daily checklist for growing a massive Pinterest audience and a plan for building trust in your community.

DATE AND TIME: Wednesday, October 21 at 2pm Pacific (5pm Eastern)

WEEK 3, DAY 3; THEME: Marketing Tools

10 Apps That Improve Your Social Media Marketing

TOPIC: Marketing Tools

Looking for better ways to market? Need some new apps to simplify your social activities? The right tools can improve your strategy and your efficiency. In this session, social tools expert Ian Cleary (CEO, RazorSocial) will identify ten social media tools that overcome the biggest challenges faced by social media marketers. You’ll leave with new apps in your toolkit that’ll help you speed your results.

DATE AND TIME: Thursday, October 22 at 12pm Pacific (3pm Eastern)

How to Use LinkedIn Mobile Tools to Improve Your Prospecting

TOPIC: Marketing Tools

Are your prospects on LinkedIn? Are you on the go? Mobile prospecting on LinkedIn has never been easier. In this session, Ron Nash (author, Leveraging LinkedIn) reveals LinkedIn mobile tools to improve your prospecting and marketing. You’ll discover new ways to stay connected to your audience and find potential business partners and prospects along the way.

DATE AND TIME: Thursday, October 22 at 1pm Pacific (4pm Eastern)

7 Social Tools That Save Marketers Time and Money
INSTRUCTOR: Neal Schaffer

TOPIC: Marketing Tools

There are hundreds of social tools that exist, but why use them if they have no business value to you? It’s important to analyze tools not only for their functionality, but also for their ability to save you time and money. In this session, Neal Schaffer (author, Maximize Your Social) highlights a few hand-selected social tools used by the pros. You’ll discover tools that enable you to spend more time focused on your business.

DATE AND TIME: Thursday, October 22 at 2pm Pacific (5pm Eastern)

WEEK 4, DAY 1; THEME: Facebook Marketing

How to Use Organic Facebook Content to Build an Engaged Community

TOPIC: Facebook Marketing

Are you looking to improve your Facebook organic reach? Wondering if it’s even possible to drive traffic from Facebook without advertising? In this session, Holly Homer (founder, Kids Activities Blog) reveals how she grew her Facebook page to 1.5 million fans without advertising. You’ll discover simple steps you can employ to increase your post engagement and traffic, while continuing to attract the right type of Facebook fans.

DATE AND TIME: Tuesday, October 27 at 12pm Pacific (3pm Eastern)

The Penny Pincher’s Guide to Facebook Advertising: How to Stop Wasting Your Money

TOPIC: Facebook Marketing

Are you getting the results you want from your Facebook ads? Are you tired of throwing your money away with little to show for it?  In this action-packed session, Andrea Vahl (co-author, Facebook Marketing All-in-One for Dummies), shows you how to use Facebook ads without breaking your budget. You’ll discover which ads get results for businesses, when to use Boosted Posts, how Retargeting works and more.

DATE AND TIME: Tuesday, October 27 at 1pm Pacific (4pm Eastern)

How to Create a Facebook Group That Cultivates Raving Customers
INSTRUCTOR: Christian Karasiewicz

TOPIC: Facebook Marketing

Do you want to deepen your connection with your customers on Facebook? Do you know how to be more personal and relevant to your audience? In this session, Christian Karasiewicz (Social Business Manager, IBM) reveals how to use Facebook Groups to forge a strong bond with your customers and turn them into loyal advocates for your business. You’ll gain a new understanding of Facebook Groups and a plan for how to use them effectively.

DATE AND TIME: Tuesday, October 27 at 2pm Pacific (5pm Eastern)

WEEK 4, DAY 2; THEME: YouTube Marketing

How to Use YouTube to Grow Your Email List

TOPIC: YouTube Marketing

Wondering if it’s possible to grow your email list with YouTube videos? Are your videos doing little for your business? In this session, Steve Dotto (executive producer, DottoTech) will reveal how to use YouTube’s built-in tools to improve your email opt-in rates. You’ll discover how to create a publishing strategy that draws people to your website. You’ll walk away with a practical plan for growing your email list.

DATE AND TIME: Wednesday, October 28 at 12pm Pacific (3pm Eastern)

How to Create a Video Content Marketing Plan for YouTube
INSTRUCTOR: Amy Schmittauer

TOPIC: YouTube Marketing

Does your YouTube marketing need some focus? Are you looking for a plan that works? In this session, Amy Schmittauer (founder, reveals how she’s generated millions of YouTube views with a proven content plan. You’ll discover how to keep your audience hooked and a proven formula for making great videos time and time again.

DATE AND TIME: Wednesday, October 28 at 1pm Pacific (4pm Eastern)

How to Optimize Your YouTube Videos for Search
INSTRUCTOR: Tim Schmoyer

TOPIC: YouTube Marketing

Did you know that a YouTube video is 50x more likely to appear on the first page of Google’s search results than a blog post on the same topic? So why aren’t your videos showing up when your customers look for answers you can provide? In this session, Tim Schmoyer, a YouTube Certified video coach, reveals the latest video SEO techniques and shows you how to craft videos that perform well in search. You’ll discover how to rise to the top, bringing you more views, traffic and leads.

DATE AND TIME: Wednesday, October 28 at 2pm Pacific (5pm Eastern)

WEEK 4, DAY 3; THEME: Google+ Marketing

How to Use Google Reviews to Improve Your Business Exposure 
INSTRUCTOR: Martin Shervington

TOPIC: Google+ Marketing

Are you a local business looking to get more ratings and reviews? Do you have products you sell on your site and want more social proof? In this session, Martin Shervington (founder, Plus Your Business) reveals the results of an extensive study on the benefits and mechanics of Google Reviews. You’ll discover the search benefits of reviews, what works, the secrets to higher click-through rates and hidden tactics that’ll increase your business results.

DATE AND TIME: Thursday, October 29 at 12pm Pacific (3pm Eastern)

How to Deliver Highly Targeted Content to Your Audience with Google+ Collections
INSTRUCTOR: Dustin Stout

TOPIC: Google+ Marketing

Have you heard of Google+ Collections? Google+ users now have the ability to follow other users’ Collections, similar to how Pinterest has found huge traction with allowing people to follow boards. In this session, Dustin Stout (CMO, Weal Media) unveils the power of Google+ Collections. You’ll discover how your business can benefit from Collections.

DATE AND TIME: Thursday, October 29 at 1pm Pacific (4pm Eastern)

How to Make Your Brand Stand Out on Google+

TOPIC: Google+ Marketing

Do you want to make your content stand out on Google+? Have you been following all the best practices, but you still can’t get people to care? In this session, Ryan Hanley (author, Content Warfare) reveals the secrets to mixing media, medium and message to grow your brand on Google+. You’ll discover how to create original posts within Google+ that will stand out from all your competitors’ posts. These are the very tactics many successful brands are using.

DATE AND TIME: Thursday, October 29 at 2pm Pacific (5pm Eastern)

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