How to Set Your Social Media Strategy and Measure It

By Michael Stelzner
Published November 22, 2012

In this video I interview Dave Fleet, vice president of Digital at Edelman in Toronto.

Dave shares how social media measurement impacts businesses today. You’ll learn what strategies businesses are using to measure their social media marketing efforts.

Be sure to check out the takeaways below after you watch the video.

Here are some of the things you’ll learn in this video:

Discover some of the mistakes that businesses are making when it comes to social media.
Why as a company you need to step back and look at things from a more strategic perspective.
What’s a good strategy to put in place for your corporation.
How to set up social media to make it scalable.
Why you should think about the infrastructure you need to support social business.
Why measurement is about more than just results.
Why success should never be based on views or follower numbers.
Learn what trends corporations should be paying attention to.
Why content is an emerging trend.

Connect with Dave on Twitter @davefleet and check out Dave’s blog and Edelman.

What do you think? Do you have a social media strategy in place? What tips do you have to share about your experience with measurement? Please leave them below.

Tags: content marketing, dave fleet, measurement, michael stelzner, scalable business, social business, social media interview, social media marketing, social media measurement, social media strategy

About the Author, Michael Stelzner

Michael Stelzner is the founder and CEO of Social Media Examiner, and author of the books Launch and Writing White Papers. He's also the host of the Social Media Marketing podcast. Other posts by Michael Stelzner »