How to Set Your Social Media Strategy and Measure It

social media expert interviewIn this video I interview Dave Fleet, vice president of Digital at Edelman in Toronto.

Dave shares how social media measurement impacts businesses today. You’ll learn what strategies businesses are using to measure their social media marketing efforts.

Be sure to check out the takeaways below after you watch the video.

Here are some of the things you’ll learn in this video:

  • Discover some of the mistakes that businesses are making when it comes to social media.
  • Why as a company you need to step back and look at things from a more strategic perspective.
  • What’s a good strategy to put in place for your corporation.
  • How to set up social media to make it scalable.
  • Why you should think about the infrastructure you need to support social business.
  • Why measurement is about more than just results.
  • Why success should never be based on views or follower numbers.
  • Learn what trends corporations should be paying attention to.
  • Why content is an emerging trend.

Connect with Dave on Twitter @davefleet and check out Dave’s blog and Edelman.

What do you think? Do you have a social media strategy in place? What tips do you have to share about your experience with measurement? Please leave them below.

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About the Author, Michael Stelzner

Michael Stelzner is the founder and CEO of Social Media Examiner, and host of the Social Media Marketing podcast. He also authored of the books Launch and Writing White Papers. Other posts by »




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  • http://red-robot.net/ Claire Broadley

    We use a fantastic Google Analytics dashboard specifically for social media monitoring. It wasn’t created by us, but is freely available online and is very helpful. Google ‘google analytics social media dashboard’.

  • http://www.facebook.com/grandyoCom Grandyo

    Very interesting.

    Thanks Dave.

    Crowdbooster and SocialBro are also cool analytics tools.

  • http://www.EntrepreneurOnFire.com/ John Lee Dumas

    Awesome discussion Mike and Dave! A lot of entrepreneurs will be able to learn more about social media measurement and how it affects their business from your interview. It’s really interesting to learn new tools to help gauge our social media reach and presence and I enjoy checking them out to help me create more impact on the net!

    Happy thanksgiving everyone!

  • http://influitive.com/ Abdallah Al-Hakim

    a good brief interview that is a good refresher on some of the basics. I hope you enjoyed your time in Toronto! I live and work in Toronto so perhaps we can meet up next time you are in town and maybe meet some of the team members at Engagio (www.engag.io)

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  • http://www.facebook.com/people/Dave-MacKay/100002875291785 Dave MacKay

    Thanks Dave. You are so correct about people diving into social media without a structure in advance. It is great that you could take the time to share your ideas in here, perhaps another day you will be able to delve further into this subject, I am sure that many will want to hear your approaches.

  • http://twitter.com/HiddenProfit Geoff McClure

    Thanks Dave – great, informative, interview.

  • http://www.facebook.com/paul.wood.3979 Paul Wood

    I found it vague and didn’t learn anything new. Basic stuff anyone with common sense knew already. Under delivered.

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  • http://www.seobooklab.com/ Ram Babu SEO

    thanks Michael for sharing SM and measure strategy with Dave, i really sometime think that measurement is really about based results to keep driving accordingly new strategies! There is so many thins i found  .. thanks 

  • Jason

    How is it that social media consultants and strategists can say so much without actually saying anything useful?

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  • http://movies4u.us/ Mahesh Verma

    very nice post thanks for sharing this :)

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  • Kath

    This interview lacked enough detail to make it enlightening. I kept waiting for more
    specifics, but they never materialized. I was grateful, as always, for the effort you make to bring us great content Michael, and certainly you can’t script what the people you interview will say. *smile* But that interview really lacked any substance. I give the interviewer a “10″ and the interviewee a “4″. (being generous)  *smile*

  • http://cindyking.biz/ Cindy King

    Thanks for sharing, Claire.

  • http://www.inktechnologies.com/ Jonnalyn Pascual

    Thanks for sharing this. Setting social media strategy and measuring it can result to a bigger success rate.

  • http://www.frankmwenda.com/ Frank Mwenda

    Thats a whole library of information.Thanks.
    Social media ROI is measurable and controllable.
     

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  • http://www.planetmarketing.com/ Francisco Meza

    Hi Michael, I wanted to say thanks for interviewing Dave Fleet. I watched the whole video and went to his website. I agree that many companies are hopping into social media because it’s the hottest thing. As a web analyst, I look at Google Analytics to see what “results” are driven by social media marketing. Your video describes what I have been trying to explain to people all along. Thanks!

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  • http://twitter.com/Koendezutter Koen De Zutter

    Thanks for the great post Mike! I think for early adopters it’s a natural action to jump on new social media. Afterwards they sometimes regret the tactical view and wish they had seen it from a higher level.
    @koendezutter:twitter

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